Trying to re-engage customers who've gone quiet can feel tricky, but a well-crafted win-back email is a powerful way to bring them back. We're breaking down five different types of win-back emails to help you reconnect.
Using a template gives you a solid structure to build from, making it much easier to write an email that works without starting from a blank page.
<template>
Subject: We've missed you! Here's a little something for you.
Hi [*Customer Name*],
It's been a while since you've visited, and we wanted to reach out. To welcome you back, we're offering an exclusive discount just for you.
Use this code for [*Discount Percentage*]% off your next purchase: [*Discount Code*]
This offer is valid for the next [*Number of Days*] days. We hope it's the perfect reason to see what you've been missing.
[*Link to Your Shop*]
All the best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: Still thinking about it, [*Customer Name*]?
Hi [*Customer Name*],
We noticed you were looking at a few things on our site recently and wanted to see if you had any questions. We saved your cart for you in case you wanted to come back to it.
You left the [*Product Name*] in your cart, and we wanted to make sure you didn't forget it.
[*Link to Your Cart*]
Ready to take another look?
Best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: A special invitation for [*Customer Name*]
Hi [*Customer Name*],
We wanted to give you a first look at something new. As a past customer, we're offering you exclusive access to our upcoming [*Product/Collection Name*] before it's available to the public.
This is your chance to explore it before anyone else.
[*Link to Exclusive Offer*]
We hope you enjoy this private viewing.
Best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: How can we do better, [*Customer Name*]?
Hi [*Customer Name*],
We've noticed you haven't been around lately, and we're hoping to understand why. Your experience is important to us, and your feedback is essential for helping us improve.
Would you be willing to take a moment to share your thoughts? We've put together a short survey to make it easy.
[*Link to Your Survey*]
We appreciate you helping us get better.
Cheers,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: Time is running out on your special offer
Hi [*Customer Name*],
We wanted to remind you about a special deal we've set aside for you. It's only available for a short time, and we'd hate for you to miss it.
For the next [*Number of Hours/Days*], you can get [*Description of Deal, e.g., 25% off your next purchase*]. This is a great chance to grab that item you were looking at or explore something new.
[*Link to Your Shop*]
This offer expires on [*End Date*], so be sure to use it before it's gone.
Hope to see you soon,
[*Your Name*]
[*Your Company Name*]
</template>
With these templates in hand, you need a way to put them into action. Flodesk is an email marketing platform that lets you create, send, and automate your win-back campaigns without any coding or design experience.
Our intuitive email builder and powerful automations give you everything needed for your email marketing. This allows you to focus on re-engaging your audience and growing your business.
Winning back customers is a straightforward way to build on your past success. Use these templates as your foundation for re-engaging your audience and reminding them what they're missing.
Ready to put these ideas into motion? Flodesk makes it simple to design and automate your win-back emails, helping you reconnect with your audience through beautiful, effective campaigns.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
