In this article, you'll find 10 email examples for cross-sell that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before creating your own cross-sell emails.
A good cross-sell email is personalized and highlights complementary products that enhance the customer's previous purchase. It should be visually appealing, concise, and include a clear call-to-action to encourage further engagement.
Let's jump into it!
Miro is a collaborative online whiteboard platform designed to help teams work together effectively, regardless of their physical location. The email from Miro is effective as a cross-sell because it emphasizes the platform's ability to keep projects moving seamlessly across different places and times, highlighting its value for distributed or remote teams looking to enhance their collaborative efforts.
Pearly's email highlights their best-selling bundle of the year, showcasing popular products that customers are likely to find appealing. This is an effective cross-sell email because it leverages the popularity of top-selling items to encourage additional purchases, thereby increasing overall sales potential.
Teachable is a platform that allows users to create and sell online courses and coaching services. The email is effective for cross-selling because it highlights a new feature that enables users to sell Teachable products directly from their WordPress sites, leveraging existing traffic and customer base to promote additional products and boost sales opportunities.
Burrow is a furniture company known for its modular and customizable seating options. The email stands out as a cross-sell email because it highlights Burrow's best-selling seating products that are on sale, encouraging customers to make additional purchases by showcasing popular items at a discounted price.
Posh Peanut is a company that offers trendy and stylish products, focusing on fashion or lifestyle items. The company did a good job with this email by using an appealing subject line, "Trending for Fall & Selling Fast," which creates a sense of urgency and excitement, encouraging customers to explore and purchase the featured items.
Gantri is a company that specializes in lighting products, particularly known for their wall lights. The email is a good cross-sell because it highlights best-selling products, which can attract existing customers who are already familiar with the brand and might be interested in purchasing additional items. The focus on popular products can also create a sense of trust and reliability, encouraging further purchases.
Volkswagen is a renowned automobile manufacturer known for producing a diverse range of vehicles, including the new T-Cross. The email is an effective cross-sell because it introduces the T-Cross with a captivating subject line, "Spotto! It’s the colourful new T-Cross," which grabs attention and encourages recipients to learn more about the vibrant new model, thereby increasing the likelihood of additional purchases from existing customers.
Musicbed is a platform that provides high-quality music licensing for filmmakers and creatives. The email showcases a curated selection of tracks from the artist CHPTRS, encouraging recipients to explore and license additional music from the extensive catalog.
This email is a good example of cross-sell because it leverages the popularity of a specific artist to draw attention to other available tracks, thereby increasing the likelihood of additional purchases from existing customers who are already interested in similar music.
Janji's email, titled "Four New Colors. One Best-Selling Bag," effectively captures attention with its clean design and clear focus on the new product offerings. The use of bold, eye-catching fonts and a straightforward layout ensures that the message is easily digestible, while the prominent call-to-action buttons encourage immediate engagement from the recipients.
Rael's email offers up to 50% off on best-selling cycle care products, making it an enticing offer for customers looking to stock up on essentials. This email is a great cross-sell because it leverages significant discounts on popular items, encouraging customers to make additional purchases while feeling they are getting a valuable deal.
With Flodesk, you can effortlessly design stunning cross-sell emails that captivate your audience and drive additional sales. Its intuitive drag-and-drop interface and beautiful templates empower you to create personalized, visually appealing emails that your customers will love to receive.
Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.
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