Campaign Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for campaigns that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective and visually appealing campaign emails.

What should go into campaign emails?

A good campaign email is visually engaging and includes a clear call-to-action that drives the recipient to take the desired step. It should also be personalized and relevant to the recipient's interests to increase engagement and conversion rates.

• Compelling Subject Line: The subject line should grab attention immediately. Use phrases like "Exclusive Offer Just for You" or "Don't Miss Out on This Limited-Time Deal."
• Personalized Greeting: Start with a personalized greeting to make the recipient feel valued. For example, "Hi [First Name], we have something special for you!"
• Engaging Visuals: Use high-quality images and graphics to make the email visually appealing. This could include product photos, infographics, or even short videos.
• Clear Call-to-Action: Include a prominent call-to-action button that stands out. Phrases like "Shop Now," "Learn More," or "Get Started" can be effective.
• Concise and Relevant Content: Keep the content short and to the point, focusing on the benefits to the recipient. Use bullet points or short paragraphs to make it easy to read.
• Footer with Contact Information: Always include a footer with your contact information and an easy way to unsubscribe. This builds trust and ensures compliance with email marketing laws.

Let's jump into it and take a look at 10 email examples of good campaign emails!

10 campaign email examples

1) Adirondacks

The Adirondacks campaign email features a clean and organized layout, making it easy for recipients to navigate and engage with the content. Its use of high-quality visuals and a straightforward call-to-action ensures that the message is both visually appealing and effective in driving user engagement.

2) Beyond the Envelope

The "Beyond the Envelope" campaign email stands out with its clean design and effective use of color, making it visually appealing and easy to navigate. Its simplicity and clear call-to-action empower users to engage with the content effortlessly, ensuring a seamless and effective communication experience.

3) Amazon

Amazon's "New Creator Connections Campaigns Picked For You!" email is a prime example of effective email marketing, featuring a clean design and personalized content that speaks directly to the recipient's interests. This approach not only enhances user engagement but also empowers customers by providing relevant and actionable information, making it an excellent choice for campaign emails.

4) Semrush

Semrush's campaign email is a standout example of effective email marketing, featuring a clean design and a clear call-to-action that makes it easy for recipients to engage with the content. Its simplicity and focus on user empowerment ensure that the message is both visually appealing and effective in driving user engagement.

5) Mailmodo

Mailmodo is a platform that provides interactive email solutions, enabling users to create and send engaging, actionable emails. The company did a good job with this email by organizing content into clear, actionable categories, making it easy for users to find the templates they need. The use of tabbed navigation and concise labeling enhances user experience and accessibility, reflecting simplicity, user empowerment, and aesthetic appeal.

6) Designmodo

Designmodo's campaign email for Black Friday and Cyber Monday showcases a clean and organized layout, making it easy for recipients to navigate and engage with the content. The use of high-quality visuals and a straightforward call-to-action ensures that the message is both visually appealing and drives user engagement.

7) Wealthsimple

Wealthsimple is a financial services company that offers investment management and financial planning services. The campaign email effectively uses a clean design and clear call-to-action to help users maximize their TFSA contributions, making it both visually appealing and empowering for the recipient.

8) Flodesk

Flodesk is an intuitive email marketing platform designed to help users create visually stunning and highly engaging campaign emails with ease. The campaign email shown exemplifies simplicity and user empowerment through its clean design and clear call-to-action, making it an excellent choice for driving user engagement.

9) Sleeknote

Sleeknote's campaign email, "Your Weekly Campaign Performance," features a clean and organized layout that makes it easy for recipients to navigate and engage with the content. The use of high-quality visuals and a straightforward call-to-action ensures that the message is both visually appealing and effective in driving user engagement.

10) Adoric

Adoric offers a streamlined and user-friendly interface for creating effective campaign emails, featuring accessible tab roles and ARIA attributes for enhanced usability. The clean design and clear call-to-action in their emails make it easy for recipients to engage with the content, ensuring a seamless and effective communication experience.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning and highly engaging campaign emails. Our intuitive platform empowers you to design emails that not only look great but also drive user engagement, all while keeping the process simple and efficient.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning, effective emails with ease.