5 Great Call To Action Email Templates To Copy & Paste

Getting your subscribers to take action is the goal of any email. Here are five call-to-action email templates you can use to make that happen.

Referring to a template gives you a clear structure, letting you focus on your unique message instead of the layout.

Tips for Writing Call To Action Emails

• Stick to one goal.Each email should have a single, clear call to action. Asking your subscribers to do too many things at once often means they’ll do nothing. Decide on the most important action you want them to take and focus the entire email on that.
• Make your button pop.Your CTA button should be impossible to miss. Use a contrasting color that stands out from the rest of your design and give it plenty of space. The goal is to draw the eye and make it clear exactly where to click.
• Use action-oriented copy.Start your button text with a strong verb. Instead of a passive “Learn More,” try an active “Start Your Project” or “Get the Guide.” This tells your reader exactly what will happen when they click.
• Create a little urgency.Give your readers a reason to click now, not later. Mentioning a limited-time offer or limited availability can encourage immediate action. Just be honest about it—authenticity builds trust.

Types of Call To Action Email Templates We Will Cover

1. Newsletter Signup Email Template
2. Product Launch Email Template
3. Event Registration Email Template
4. Feedback Request Email Template
5. Limited Offer Email Template

5 Call To Action Email Templates

1) Newsletter Signup Email Template

<template>

Subject: One last step to join [*Your Newsletter Name*]

Hi [*First Name*],

Thanks for signing up for [*Your Newsletter Name*]. We're excited to have you.

Just click the button below to confirm your email address. This ensures we're sending content to the right place and that you want to hear from us.

[CTA Button: Confirm Your Subscription]

After you confirm, you'll be on the list to receive [*describe content, e.g., design tips, new templates, exclusive offers*] every [*frequency, e.g., week, month*].

If you didn't sign up for this newsletter, you can just ignore this email.

Cheers,

[*Your Name*]

[*Your Position*]

[*Your Company*]

</template>

2) Product Launch Email Template

<template>

Subject: It's here: Introducing [*Product Name*]

Hi [*First Name*],

The wait is over. We're excited to introduce [*Product Name*], our new [*describe product category, e.g., feature, tool, collection*] designed to help you [*achieve a specific goal*].

We created [*Product Name*] to solve [*a specific user problem*]. Now you can [*mention 1-2 key features or outcomes*] with the ease and beautiful design you expect from us.

Ready to see it in action? Click the button below to explore [*Product Name*] and see how it can elevate your [*area of work, e.g., marketing, workflow*].

[CTA Button: Explore The New Feature]

We can't wait to see what you create.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company*]

</template>

3) Event Registration Email Template

<template>

Subject: You're invited: [*Event Name*]

Hi [*First Name*],

We'd love for you to join us for [*Event Name*], an online event where you'll learn [*what they will learn or key takeaway*].

The event is happening on [*Date*] at [*Time*] and will feature [*mention a speaker or a specific session highlight*]. We designed this session to help you [*achieve a specific outcome*].

Ready to save your spot? Click the button below to register. We'll send a confirmation with all the details you need.

[CTA Button: Save My Spot]

We look forward to seeing you there.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company*]

</template>

4) Feedback Request Email Template

<template>

Subject: Got a minute? We'd love your feedback on [*Feature/Product Name*]

Hi [*First Name*],

You've been using [*Feature/Product Name*] for a while, and your experience is important to us. Your insights help us refine our tools and shape what we build next.

We have a short survey that will only take a few minutes to complete. Your answers will directly influence how we approach future updates and improvements.

[CTA Button: Share Your Feedback]

Thanks for helping us build a better platform.

Cheers,

[*Your Name*]

[*Your Position*]

[*Your Company*]

</template>

5) Limited Offer Email Template

<template>

Subject: An exclusive offer just for you: [*Discount Percentage*]% off

Hi [*First Name*],

As a thank you for being part of our community, we're giving you an exclusive offer.

For a limited time, get [*Discount Percentage*]% off [*Product/Service Name*]. This is your chance to [*mention a key benefit or outcome of the product/service*].

This offer is only available until [*End Date*] at [*End Time*], so don't wait.

[CTA Button: Claim Your Offer]

We hope you enjoy it.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company*]

</template>

What About Using Flodesk?

Now that you have these five call-to-action email templates, Flodesk provides the tools to bring them to life. We offer intuitive email marketing tools designed for small businesses, helping you grow and monetize your email list. You don't need any coding or design experience to create, send, and automate emails that connect with your audience and drive results.

Over 100,000 businesses trust Flodesk to send emails that convert, whether they're just starting out or are seasoned experts. Our email builder, powerful automations, and well-designed forms give you everything you need for effective email marketing, all in one simple platform. We handle the complexity so you can focus on your message.

Wrapping Up

A clear call to action is what turns a reader into a customer. These templates provide the structure you need to build emails that get results.

When you're ready to bring your emails to life, Flodesk has the tools to help you design and send with confidence. Sign up to get started.