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10 Website Email Examples Examples and Tips

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In this article, you'll find 10 email examples for websites that have been sent to customers from various companies. Seeing these examples can help you understand what works best before you create your own, ensuring your emails are both effective and visually appealing.

What should go into website emails?

A good website email is visually engaging and directly addresses the user's needs, making it easy for them to navigate and take action. It should include clear calls to action, personalized content, and a design that reflects the website's branding.

  • Compelling Subject Line: Grab attention with phrases like "Unlock Exclusive Content" or "Your Personalized Guide Awaits."
  • Personalized Greeting: Use the recipient's name to create a connection, such as "Hi [Name], welcome to our community!"
  • Clear Call to Action: Encourage immediate action with buttons or links like "Start Your Free Trial" or "Explore Now."
  • Engaging Visuals: Incorporate images and colors that align with your website's design to make the email visually appealing.
  • Concise and Relevant Content: Keep the message short and focused, highlighting key benefits and features relevant to the user.
  • Footer with Contact Information: Include links to your website, social media, and customer support for easy access.

Let's jump into it!

1. a-fresh.website

The email from a-fresh.website, titled "Staff Picked Websites — March," stands out for its curated content and visually appealing design. Recognized as a staff pick, it exemplifies quality and effectiveness, making it a valuable reference for anyone aiming to enhance their email marketing strategies.

2. Webflow

Webflow is a platform that allows users to design, build, and launch responsive websites visually, without writing code. The email titled "The 2025 State of the Website report for leaders" from Webflow is a good website email because it effectively combines engaging visuals with relevant, concise content, making it both informative and visually appealing to its target audience.

3. Readymag

Readymag is a platform that allows users to create websites and online publications without coding. The email titled "Compete for the Readymag Website of 2023" is effective for showcasing a website to customers because it highlights a competition, engaging users and encouraging participation, while also providing a clear call to action and easy sharing options to increase its reach and impact.

4. Sideserf Cake Studio

Sideserf Cake Studio is a cake studio known for its creative and artistic cake designs. The email titled "My new website is live! 🍰🌟" stands out because it effectively announces the launch of their new website with an engaging subject line and visually appealing design, capturing the audience's attention and driving traffic to the new site.

5. TUX Creative Co.

TUX Creative Co. is a company specializing in creative and marketing services, as demonstrated by their email campaign announcing the launch of TUX USA in California. The company did a good job with this email by clearly and engagingly announcing a significant milestone, using strong visual appeal, clear messaging, and effective calls to action to capture the audience's attention and drive engagement.

6. Aero

Aero's email titled "Our New Website Is Live. Book Flights Today." is a standout example of a well-crafted website announcement. It excels in its clear call to action, urging users to book flights, and its visually appealing design, which captures the reader's attention and drives engagement.

7. Designmodo

Designmodo is a company that provides tools and resources for web designers and developers, including website templates, UI kits, and email design tools. The email titled "Startup 5.3 is here! Website hosting, RTL support, page relinking, custom code and new components" is effective because it clearly announces the new features and updates in Startup 5.3, making it easy for the target audience to understand the key updates and encouraging engagement through a well-structured format and social sharing options.

8. Format

Format's email titled "Share Your Work and Your Voice with Format" is a prime example of a well-crafted website email. Its visually appealing design and clear calls to action make it easy for users to engage with the content and take the desired actions, showcasing the platform's ability to effectively communicate with its audience.

9. Wix

Wix's email titled "Ending soon! 50% OFF—upgrade your site now" is a prime example of effective email marketing. The email's bold and urgent subject line immediately grabs attention, while the clean design and prominent call-to-action button make it easy for recipients to understand the offer and take action quickly.

10. Universe

Universe's email titled "Level up your website" is a standout example of effective email marketing. Its compelling subject line and visually engaging design make it easy for recipients to understand the value proposition and take immediate action, showcasing the platform's ability to communicate its message clearly and attractively.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning website emails that captivate your audience and drive engagement. Its intuitive design tools and beautiful templates empower you to craft visually appealing emails that reflect your brand's unique style, all without needing any coding skills.

What is Flodesk

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

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Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE