Tips

Website Emails: 10 Great Examples (& Other Tips)

Table of contents
Jump to:

In this article, you'll find 10 email examples for websites that have been sent to customers by various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective and visually appealing emails.

What should go into Website emails?

A good website email is visually appealing and user-centric, featuring clear calls to action and personalized content that resonates with the recipient. It should be designed to guide the reader effortlessly through the content, making it easy to engage with the website.

  • Engaging Subject Line: Capture attention with phrases like "Unlock Exclusive Content" or "Your Personalized Dashboard Awaits."
  • Personalized Greeting: Use the recipient's name to create a connection, such as "Hi [Name], welcome to your new favorite site!"
  • Clear Call to Action: Encourage immediate action with buttons or links like "Explore Now" or "Get Started Today."
  • Visual Appeal: Incorporate high-quality images and a clean layout to make the email aesthetically pleasing and easy to read.
  • Relevant Content: Tailor the email content to the user's interests or previous interactions, using phrases like "Based on your recent activity" or "Recommended for you."
  • Footer with Contact Information: Provide easy access to support with phrases like "Need help? Contact us" or "We're here for you 24/7."

Let's jump into it and explore 10 email examples of good website emails!

10 Website Email Examples

1) a-fresh.website

a-fresh.website

The email from a-fresh.website, titled "Staff Picked Websites — March," stands out for its clean design and engaging content. Its visually appealing layout and clear call to action make it an effective tool for capturing the reader's attention and driving engagement.

2) Webflow

Webflow

Webflow is a platform that allows users to design, build, and launch responsive websites visually, without writing code. The email titled "The 2025 State of the Website report for leaders" from Webflow is a good website email because it provides valuable insights about the future of websites, making it highly relevant and useful for industry leaders. Its design and content are optimized to engage recipients and convey the message effectively.

3) Readymag

Readymag

Readymag is a platform that allows users to create websites, portfolios, and other web projects without coding. The email titled "Compete for the Readymag Website of 2023" is effective for showcasing a website to customers because it highlights a competition, engaging the audience and encouraging participation. The attention-grabbing subject line suggests an opportunity for recognition, motivating recipients to explore the platform and its capabilities.

4) Sideserf Cake Studio

Sideserf Cake Studio

Sideserf Cake Studio's email, titled "My New Website is Live," captivates with its vibrant visuals and clear messaging, making it a standout example of effective website communication. The email's engaging design and straightforward call to action ensure that recipients are both informed and motivated to explore the new website.

5) TUX Creative Co.

TUX Creative Co.

TUX Creative Co. is a dynamic agency known for its innovative design and strategic marketing solutions. The email titled "Launching TUX USA in California" effectively captures attention with its vibrant visuals and clear messaging, making it a compelling example of how to announce a significant milestone.

6) Aero

Aero

Aero's email, titled "Our New Website is Live — Book Flights Today," captivates with its sleek design and clear messaging, making it a standout example of website communication. The email's engaging visuals and straightforward call to action ensure that recipients are both informed and motivated to explore the new website.

7) Designmodo

Designmodo

Designmodo is a company that provides tools and resources for web designers and developers, including website templates, UI kits, and email design tools. The email titled "Startup 5.3 is here! Website hosting, RTL support, page relinking, custom code and new components" is effective because it clearly communicates the new features and updates, making it easy for users to understand the benefits. The layout is clean and well-organized, with a strong call-to-action encouraging users to explore the new features.

8) Format

Format

The email from Format, titled "Share Your Work and Your Voice with Format," stands out for its visually appealing design and clear messaging. Its engaging layout and personalized content make it an excellent example of website email communication, effectively capturing the recipient's attention and encouraging interaction with the platform.

9) Wix

Wix

Wix's email, titled "Ending soon! 50% OFF—upgrade your site now," effectively captures attention with its bold and urgent subject line. The clean and organized layout, combined with a clear call-to-action, ensures that the promotional message is both compelling and easy to engage with, making it a standout example of effective email design.

10) Universe

Universe

The email from Universe, titled "Level up your website," stands out for its clean design and compelling call to action, making it an excellent example of effective website email communication. Its visually appealing layout and clear messaging ensure that recipients are both informed and motivated to engage with the content, highlighting the platform's user-centric approach.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning website emails that captivate your audience. Its intuitive drag-and-drop interface and beautiful templates empower you to design visually appealing emails that drive engagement and conversions, all without needing any coding skills.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

image-code-yes

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE
No items found.
Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE