In this article, you'll find 10 email examples from various companies that have successfully engaged their customers. Seeing these examples can help you understand what works and inspire you to create emails that resonate with your audience.
A good brand email is visually appealing and aligns with the brand's voice, ensuring consistency and recognition. It should also provide clear value to the recipient, whether through engaging content, exclusive offers, or personalized recommendations.
Let's jump into it!
M&S, or Marks & Spencer, is a renowned retailer offering a diverse range of products, including clothing, home goods, and food. The email titled "New sports brands are here" is a good brand email because it effectively captures attention with a clear and engaging subject line, visually appealing design, and a strong call to action, making it easy for recipients to explore new offerings.
Soft Services' email, "Now Serving Warm Gestures and Grand Gifts for Those Near and Dear," stands out with its heartfelt messaging and visually appealing design. This email effectively engages recipients by combining a warm, inviting tone with high-quality images and a clear call to action, making it a compelling example of a good brand email.
Lego's email, "Branch Out with a New Floral Set, Lego Fan," captivates with its vibrant visuals and engaging subject line, making it a standout example of effective brand communication. The email successfully entices recipients by showcasing new product offerings in an appealing manner, encouraging exploration and purchase.
Bandit's email, "New Member Benefits," stands out with its clear and concise messaging, making it easy for recipients to understand the value of their membership. The email's visually appealing design and straightforward call to action effectively engage the audience, encouraging them to explore the new benefits offered.
Thomas & Vine's email, "Introducing Our Newest Brand: Vance Footwear," effectively captures attention with its sleek design and clear messaging. The company excels in this email by showcasing the new product line with high-quality images and a straightforward call to action, making it easy for recipients to explore and engage with the new offerings.
Corniche®'s email, "See La Grande Corniche in a New Light with First-Ever Luminous Features," captivates with its innovative product highlight and sleek design. The email's clear messaging and visually appealing layout make it easy for recipients to understand and appreciate the new features, encouraging further engagement with the brand.
Better Brand's email, "3 Tips to Embrace Self-Care," effectively engages recipients with its timely and relevant subject matter. The email's clear and concise tips, combined with a visually appealing design, make it easy for readers to understand and implement the advice, fostering a positive connection with the brand.
Loeffler Randall's email, "Your Welcome Code Expires Soon," is a prime example of a well-crafted brand email. The clear subject line creates a sense of urgency, while the visually appealing design and straightforward call to action effectively engage recipients, encouraging them to take immediate action.
Altitude Sports' email, "NEW BRAND | Satisfy," stands out with its clean and organized layout, making it easy for recipients to navigate and engage with the content. The clear subject line and visually appealing design elements, such as high-quality images and a cohesive color scheme, effectively capture attention and highlight the new brand introduction.
Formula Fig's email, "We're Celebrating Women-Led Brands with a Gift for You," effectively captures attention with its empowering message and visually appealing design. The email stands out by highlighting the brand's commitment to supporting women-led businesses, combined with a clear call to action that encourages recipients to engage with the content and take advantage of the special offer.
With Flodesk, you can effortlessly design stunning brand emails that captivate your audience and drive engagement. Its intuitive interface and beautiful templates empower you to create visually appealing emails that reflect your brand's unique voice, all without needing any design expertise.
Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.
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