Tips

Brand Emails: 10 Great Examples (& Other Tips)

Table of contents
Jump to:

In this article, you'll find 10 email examples for Brand that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own Brand emails.

What should go into Brand emails?

A good Brand email is visually appealing and personalized, capturing the essence of the brand while engaging the recipient with relevant content. It should include unique design elements, a clear call-to-action, and a tone that resonates with the brand's voice.

  • Eye-Catching Subject Line: Use phrases like "Unlock Exclusive Offers" or "Discover Your New Favorites" to grab attention immediately.
  • Personalized Greeting: Start with "Hi [Name]," or "Hello [Name]," to make the recipient feel valued and recognized.
  • Engaging Visuals: Incorporate high-quality images and brand colors to create a visually cohesive and appealing email.
  • Clear Call-to-Action: Use direct phrases like "Shop Now," "Learn More," or "Get Started" to guide the recipient towards the desired action.
  • Concise and Relevant Content: Keep the message short and focused, using phrases like "Exclusive for You" or "Just Arrived" to maintain interest.
  • Footer with Contact Information: Include links to social media, customer service, and unsubscribe options to provide a complete and user-friendly experience.

Let's jump into it and explore 10 email examples of good Brand emails!

10 Brand Email Examples

1) M&S

M&S

M&S, or Marks & Spencer, is a renowned retailer offering a diverse range of products, including clothing, home goods, and food items. The email announcing new sports brands is a good Brand email because it features a clear and engaging subject line, "New sports brands are here," which captures the recipient's interest immediately, and its visually appealing design enhances the overall user experience.

2) Soft Services

Soft Services

Soft Services' email, titled "Now serving: warm gestures and grand gifts for those near and dear," effectively captures the essence of thoughtful gifting. Its engaging subject line and visually appealing design make it a standout example of a good Brand email, appealing to recipients with its warm and inviting tone.

3) Lego

Lego

Lego is a company known for its interlocking plastic bricks and various themed sets that allow users to build models and structures. The email is effective for branding because it promotes a new product (a floral set) in a way that aligns with Lego's creative and playful brand image. The subject line "Branch out with a new floral set, LEGO® Fan" is engaging and personalized, addressing the recipient as a fan. This approach not only highlights the new product but also reinforces the brand's connection with its audience, encouraging customer loyalty and engagement.

4) Bandit

Bandit

Bandit's email, titled "New Member Benefits," stands out as a Brand email due to its clear and engaging subject line that immediately informs recipients of the value they will receive. The email's visually appealing design and concise content effectively communicate the new benefits, making it a compelling example of how to capture and maintain customer interest.

5) Thomas & Vine

Thomas & Vine

Thomas & Vine is a brand specializing in footwear, recently introducing their newest line, Vance Footwear. The email effectively captures attention with a direct and informative subject line, "Introducing Our Newest Brand: Vance Footwear," and its visually appealing design ensures the message is both engaging and clear.

6) Corniche®

Corniche®

Corniche®'s email, titled "See La Grande Corniche in a New Light with First-Ever Luminous Features," captivates with its innovative subject line and visually stunning design. The email's unique presentation and clear messaging make it a standout example of a good Brand email, engaging recipients with its fresh and appealing approach.

7) Better Brand

Better Brand

Better Brand is a company that focuses on providing tips and products aimed at enhancing self-care and overall well-being. The email titled "3 Tips to embrace self-care" is effective because it offers valuable content that engages the audience by addressing a relevant and beneficial topic, while its well-designed layout makes it visually appealing and easy to read, increasing the likelihood of recipient engagement.

8) Loeffler Randall

Loeffler Randall

Loeffler Randall is a fashion brand known for its stylish and high-quality footwear, handbags, and accessories. The email titled "Your Welcome Code Expires Soon" is a good example of a Brand email because it creates a sense of urgency with its clear call to action, encouraging recipients to use their discount code promptly, while maintaining brand consistency and engaging users with a valuable offer.

9) Altitude Sports

Altitude Sports

Altitude Sports' email titled "NEW BRAND | Satisfy" effectively introduces the new brand with a clean and organized layout. The use of clear headings, interactive buttons, and a visually appealing design ensures that the message is both engaging and easy to navigate, making it a standout example of a well-crafted promotional email.

10) Formula Fig

Formula Fig

Formula Fig is a brand that celebrates women-led brands and offers a gift as part of this celebration. The email's engaging subject line, "We’re celebrating women-led brands — with a gift for you," and its value-driven content make it a standout example of a great Brand email, effectively capturing the recipient's interest and providing a meaningful incentive.

Why you should use Flodesk to help create your emails

With Flodesk, creating stunning Brand emails is a breeze. Its intuitive design tools and beautiful templates empower you to craft visually appealing and personalized emails effortlessly, ensuring your brand stands out and engages your audience effectively.

What is Flodesk?

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.

image-code-yes

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE
No items found.
Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE