Announcement Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for announcements that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective announcement emails.

What should go into Announcement emails?

A good announcement email is clear, concise, and grabs the reader's attention immediately. It should highlight the key message and include a compelling call to action that encourages engagement.

• Subject Line: Craft a subject line that is direct and intriguing. Examples include "Exciting News Inside!" or "Big Update You Won't Want to Miss."
• Opening Greeting: Start with a warm and personalized greeting. For instance, "Hi [Customer's Name], we have some exciting news to share with you!"
• Main Announcement: Clearly state the announcement in the first few lines. Use phrases like "We're thrilled to announce..." or "We're excited to introduce..."
• Details and Benefits: Provide more information about the announcement and explain how it benefits the reader. For example, "This new feature will help you save time by..."
• Call to Action: Include a strong call to action that directs the reader on what to do next. Phrases like "Check it out now" or "Learn more here" work well.
• Closing and Signature: End with a friendly closing and your signature. "Best regards, [Your Name]" or "Cheers, [Your Team]" are good examples.

Let's jump into it and look at 10 email examples of good announcement emails!

10 Announcement Email Examples

1) Designmodo

Designmodo is a company that creates and shares high-quality email templates, particularly for marketing events like Black Friday and Cyber Monday. Their announcement email is effective because it features a clean, professional design with a direct subject line, making it visually appealing and easy for users to engage with the new templates.

2) Cool Stuff

Cool Stuff's announcement email effectively showcases their new search feature with a clean and organized layout, making it easy for users to navigate and understand the update. The email's simplicity and clear call to action empower users to quickly explore the enhanced search capabilities, ensuring a seamless and engaging experience.

3) Fellow

Fellow offers a wide range of categorized templates for announcements, making it easy for users to find the right template for any customer communication scenario. The email's clean design and intuitive navigation ensure that users can quickly and efficiently create effective announcements, enhancing their overall communication strategy.

4) Aura Bora

Aura Bora's announcement email captivates with its vibrant and engaging design, making it a standout example. The email's clean layout and intuitive navigation empower users to quickly grasp the message, ensuring a seamless and enjoyable experience.

5) BLK & Bold

BLK & Bold is a specialty coffee and tea company committed to social impact, aiming to make a difference in communities by pledging 5% of profits to initiatives supporting youth. Their announcement email effectively introduces Coach Prime as their new social change leader with a clean, visually appealing design that clearly communicates the message and empowers users to engage with the brand's mission.

6) Fjällräven

Fjällräven, known for its durable and functional outdoor clothing, highlights their Vidda Pro Trousers in this announcement email. The email's clear focus on a single product, combined with a visually appealing design, ensures that users can quickly understand and engage with the new offering.

7) MacRostie

MacRostie simplifies corporate group gifting with a clean and organized email design that makes it easy for users to understand and engage with the new service. The email's straightforward layout and clear call to action empower users to quickly explore the gifting options, ensuring a seamless and efficient experience.

8) Vacation

Vacation's announcement email invites users to join the "Whip and Win" challenge, featuring a vibrant and engaging design that captures attention immediately. The email's clean layout and intuitive navigation make it easy for users to understand the message and take action, ensuring a seamless and enjoyable experience.

9) Plus-Plus USA

Plus-Plus USA's announcement email stands out with its clean and organized design, making it easy for users to navigate and understand the message. The email's simplicity and clear call to action empower users to quickly engage with the content, ensuring a seamless and efficient experience.

10) Boka

Boka's announcement email effectively highlights the benefits of nano-hydroxyapatite for naturally remineralizing teeth. The email's clean and organized design ensures that users can quickly grasp the key message, making it easy to engage with the content and understand the product's advantages.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning announcement emails that captivate your audience. Our intuitive design tools and beautiful templates empower you to craft visually appealing emails that clearly communicate your message and drive engagement.

Wrapping Up

Flodesk makes it easy to create stunning announcement emails that captivate your audience. With our intuitive design tools and beautiful templates, you can craft visually appealing emails that clearly communicate your message and drive engagement.

Our platform offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that truly stand out.