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Announcement Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for announcements that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own announcement emails.

What should go into Announcement emails?

A good Announcement email is concise and visually appealing, capturing the reader's attention with a clear, compelling message. It should highlight the key information upfront, using engaging language and a strong call to action.

  • Subject Line: Craft a catchy and informative subject line like "Exciting News: Our New Product is Here!" to grab attention immediately.
  • Opening Greeting: Start with a warm and personalized greeting, such as "Dear Valued Customer," to make the reader feel special.
  • Main Announcement: Clearly state the announcement in the first few lines. Use phrases like "We're thrilled to announce" or "Exciting updates ahead!" to convey enthusiasm.
  • Visual Elements: Incorporate eye-catching images or graphics that align with the announcement. For example, use product photos or event banners to enhance visual appeal.
  • Call to Action: Include a strong call to action, such as "Learn More" or "Get Started Today," to encourage immediate engagement.
  • Closing and Contact Information: End with a friendly closing and provide contact details for further inquiries. Phrases like "Thank you for being a part of our community" can add a personal touch.

Let's jump into it and explore 10 email examples of good Announcement emails!

10 Announcement Email Examples

1) Designmodo

Designmodo

Designmodo is a company that provides design resources and tools, including email templates, for designers and developers. The email effectively informs recipients about new Black Friday and Cyber Monday email templates, which are timely and relevant for businesses preparing for these major shopping events, making it a good announcement email.

2) Cool Stuff

Cool Stuff

Cool Stuff's email, titled "⚡️ Search just got 10x better," effectively communicates a significant improvement in their search functionality in a concise and engaging manner. The use of an emoji in the subject line adds a visual element that captures the recipient's attention, making it a good announcement email.

3) Fellow

Fellow

Fellow's email, titled "Our new product sucks...," uses a provocative subject line to immediately grab the recipient's attention and spark curiosity. This approach is effective for announcements as it increases open rates and engagement by intriguing customers right from the inbox.

4) Aura Bora

Aura Bora

Aura Bora's email, titled "welcome to Aura Bora land," introduces recipients to the brand's sparkling water in a whimsical and engaging manner. This announcement email stands out by creating a memorable first impression, effectively welcoming new customers and showcasing the brand's unique personality.

5) BLK & Bold

BLK & Bold

BLK & Bold is a coffee company dedicated to social impact, recently announcing that Coach Prime (Deion Sanders) has joined them as their new Social Change Leader. The email was effective because it leveraged Coach Prime's popularity to create excitement and engagement, with an attention-grabbing subject line that highlights the new partnership, resonating well with their audience and aligning with the company's mission of social change.

6) Fjällräven

Fjällräven

Fjällräven is a renowned brand specializing in outdoor gear and apparel, known for its high-quality and durable products. The email about their Vidda Pro Trousers stands out due to its clear and engaging presentation, making it a strong example of a well-crafted announcement email.

7) MacRostie

MacRostie

MacRostie is a company that offers corporate and group gifting solutions, making the process simple and streamlined. The email is effective because it clearly communicates the subject, "Corporate & Group Gifting Made Simple," directly addressing the needs of businesses looking for gifting solutions, with a clean and professional design that makes it easy for recipients to understand the message and take action.

8) Vacation

Vacation

Vacation's email, titled "🍒 JOIN the #WhipAndWin Challenge! 🍒," invites recipients to participate in a fun and engaging challenge. The email stands out due to its eye-catching subject line with emojis and a clear call to action, making it an excellent example of an announcement email that captures attention and encourages immediate participation.

9) Plus-Plus USA

Plus-Plus USA

Plus-Plus USA's email, titled "Did you know this about Isoscapes? 🤔," effectively captures attention with its intriguing subject line and the use of an emoji. The email's clean design, featuring a well-organized layout and a standard sans-serif font, ensures readability and engagement, making it a standout example of a well-crafted announcement email.

10) Boka

Boka

Boka's email, titled "Nano-Hydroxyapatite Naturally Remineralizes Teeth," effectively introduces their innovative dental product with a clear and informative message. The email stands out due to its straightforward subject line and concise content, making it easy for recipients to understand the benefits of the product and encouraging them to learn more.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning announcement emails that captivate your audience. Its intuitive drag-and-drop interface and beautiful templates empower you to design visually appealing emails that convey your message with clarity and style. Elevate your email marketing game and make every announcement unforgettable with Flodesk!

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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