3 Best Abandoned Application Email Sequence Templates for Conversions

April 9, 2025

Flodesk Team

5 min

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Abandoned Application Emails are a powerful tool in marketing. They help businesses re-engage potential customers who started but didn't complete an application process.

These emails can significantly boost conversion rates and recover lost revenue. In this article, we'll explore some example sequences to show how effective they can be.

Tips for Writing Abandoned Application Email Sequence

Creating an effective Abandoned Application Email Sequence requires a strategic approach. Here are some unique tips to help you craft emails that re-engage potential customers and drive conversions:

Set Clear Goals: Define what you want to achieve with each email in the sequence. Whether it's reminding the user to complete their application or offering assistance, having clear objectives will guide your content.
Identify Triggers: Determine the specific actions that will trigger each email. For example, send the first email shortly after the application is abandoned and follow up with additional emails if no action is taken.
Personalize Content: Use the customer's name and include details about the application they started. Personalization makes the email more relevant and engaging.
Offer Incentives: If the user doesn't respond to the initial reminder, consider offering a discount or other incentive in a follow-up email to encourage them to complete the application.
Create Urgency: Add elements like countdown timers or limited-time offers to create a sense of urgency. This can motivate users to act quickly and complete their application.

We've covered some Abandoned Application Email Sequence examples below to illustrate these tips in action.

Types of Abandoned Application Email Sequence We Will Cover

Application Recovery Email Sequence
Re-Engagement Application Email Sequence
Application Completion Reminder Email Sequence

3 Examples of Abandoned Application Email Sequence

3 Emails - Application Recovery Email Sequence

For an effective Application Recovery Email Sequence, consider sending Email 2 on Day 3 and Email 3 on Day 7.

Email 1:

Subject: Complete Your Application Today!

Hi [Customer's Name],

We noticed that you started an application with us but didn't get a chance to complete it. We understand that life can get busy, and we want to make the process as smooth as possible for you.

Completing your application is easy and only takes a few minutes. By finishing it, you'll be one step closer to enjoying the benefits of [Product/Service]. If you have any questions or need assistance, our team is here to help.

To continue where you left off, simply click the link below:

[Link to Complete Application]

We look forward to having you on board!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 2:

Subject: Don't Miss Out! Complete Your Application Today

Hi [Customer's Name],

We noticed that you still haven't completed your application for [Product/Service]. We understand that things can get busy, but we don't want you to miss out on the benefits that await you.

Completing your application is quick and easy. By finishing it, you'll be able to take full advantage of everything [Product/Service] has to offer. If you have any questions or need assistance, our team is ready to help you every step of the way.

To pick up where you left off, simply click the link below:

[Link to Complete Application]

We look forward to welcoming you soon!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 3:

Subject: Last Chance to Complete Your Application!

Hi [Customer's Name],

We noticed that you still haven't completed your application for [Product/Service]. We understand that things can get busy, but we don't want you to miss out on the benefits that await you.

To pick up where you left off, simply click the link below:

[Link to Complete Application]

We look forward to welcoming you soon!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

4 Emails - Re-Engagement Application Email Sequence

For an effective Re-Engagement Application Email Sequence, consider sending Email 2 on Day 3, Email 3 on Day 7, and Email 4 on Day 10.

Email 1:

Subject: We Miss You! Complete Your Application Today

Hi [Customer's Name],

We noticed that you started an application for [Product/Service] but haven't had the chance to complete it. We understand that life can get busy, and we want to make it as easy as possible for you to pick up where you left off.

Completing your application is quick and straightforward. By finishing it, you'll be able to enjoy all the benefits that [Product/Service] has to offer. If you have any questions or need assistance, our team is here to help you every step of the way.

To continue your application, simply click the link below:

[Link to Complete Application]

We look forward to having you join us!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 2:

Subject: We’re Here to Help You Complete Your Application!

Hi [Customer's Name],

We noticed that you haven't yet completed your application for [Product/Service]. We understand that sometimes things get in the way, but we want to make sure you don't miss out on the benefits that await you.

To pick up where you left off, simply click the link below:

[Link to Complete Application]

We look forward to welcoming you soon!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 3:

Subject: Your Application Awaits! Complete It Now

Hi [Customer's Name],

We noticed that you still haven't completed your application for [Product/Service]. We understand that life can get busy, but we don't want you to miss out on the benefits that await you.

To pick up where you left off, simply click the link below:

[Link to Complete Application]

We look forward to welcoming you soon!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 4:

Subject: Final Reminder: Complete Your Application Today!

Hi [Customer's Name],

We noticed that you still haven't completed your application for [Product/Service]. We understand that life can get busy, but we don't want you to miss out on the benefits that await you.

To pick up where you left off, simply click the link below:

[Link to Complete Application]

We look forward to welcoming you soon!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

5 Emails - Application Completion Reminder Email Sequence

For an effective Application Completion Reminder Email Sequence, consider sending Email 2 on Day 2, Email 3 on Day 4, Email 4 on Day 7, and Email 5 on Day 10.

Email 1:

Subject: Don't Forget to Complete Your Application!

Hi [Customer's Name],

To continue your application, simply click the link below:

[Link to Complete Application]

We look forward to having you join us!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 2:

Subject: Your Application is Almost Complete!

Hi [Customer's Name],

To continue your application, simply click the link below:

[Link to Complete Application]

We look forward to having you join us!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 3:

Subject: Your Application is Waiting for You!

Hi [Customer's Name],

To continue your application, simply click the link below:

[Link to Complete Application]

We look forward to having you join us!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 4:

Subject: Your Application is Almost There! Complete It Now

Hi [Customer's Name],

To continue your application, simply click the link below:

[Link to Complete Application]

We look forward to having you join us!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 5:

Subject: Complete Your Application Today and Unlock Exclusive Benefits!

Hi [Customer's Name],

To continue your application, simply click the link below:

[Link to Complete Application]

We look forward to having you join us!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

What About Using Flodesk?

Using Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Flodesk's powerful features make it easy to implement effective Abandoned Application Email Sequences, ensuring you can re-engage potential customers and boost conversions. Trusted by 100,000+ businesses around the world, Flodesk provides a simple, easy-to-use platform with affordable and simple pricing—your price stays the same no matter how big your list gets.

Ready to take your email marketing to the next level? Sign up for Flodesk for free and start creating impactful email sequences today!

Wrapping Up

Abandoned Application Email Sequences are a game-changer for businesses looking to recover lost leads and boost conversions. By strategically crafting and sending these emails, you can re-engage potential customers and guide them to complete their applications.

If you're ready to elevate your marketing strategy with effective Abandoned Application Email Sequences, Flodesk is the perfect tool for you. Sign up for Flodesk for free and start creating impactful email sequences that drive results today!

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ABOUT THE AUTHOR

Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

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