Launch Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for Launch that have been sent to customers from various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective Launch emails.

What should go into Launch emails?

A good Launch email is concise and visually appealing, capturing the reader's attention with a compelling subject line and a clear call-to-action. It should highlight the unique value proposition of the product or service being launched, making the recipient feel excited and eager to learn more.

• Engaging Subject Line: Use phrases like "Introducing," "New Arrival," or "Just Launched" to immediately grab attention and create curiosity.
• Compelling Opening: Start with a warm greeting and a brief, enthusiastic introduction to the new product or service. For example, "We're thrilled to unveil our latest innovation!"
• Clear Value Proposition: Highlight what makes the product unique and beneficial. Use phrases like "Revolutionary features," "Unmatched performance," or "Exclusive benefits."
• Visual Appeal: Incorporate high-quality images or videos to showcase the product. Visual elements should be clean and professional, enhancing the overall aesthetic.
• Strong Call-to-Action: Encourage immediate action with phrases like "Get Started Now," "Discover More," or "Shop Now." Make it easy for the reader to take the next step.
• Personal Touch: Add a personalized element, such as the recipient's name or a tailored message, to make the email feel more intimate and engaging.

Let's jump into it and explore 10 email examples of good Launch emails!

10 Launch Email Examples

1) Vacation

Vacation has launched a new product called Vacation® Orange Gelée, now available on Amazon. This email is a good Launch email because it clearly announces the product's availability on a major platform, uses an engaging subject line with an emoji to capture attention, and is visually appealing, making it easy for readers to get excited about the new offering.

2) Zara

Zara, a global fashion retailer known for its trendy and stylish clothing collections, has announced the availability of their SRPLS Collection 13, Drop 01. This email is a good Launch email because it effectively creates excitement and urgency with a clear and direct subject line, making it easy for recipients to understand the purpose and take immediate action.

3) GoPro

GoPro, renowned for its action cameras and accessories, has introduced new lenses that promise radically different shots. This email is effective for launching to customers because it highlights a significant product improvement, using an engaging subject line with emojis to capture attention and visually appealing content to drive interest and engagement.

4) M&S

M&S, or Marks & Spencer, is a well-known retailer that offers a wide range of products, including clothing, home goods, and food. The email stands out as a Launch email because it announces the arrival of new sports brands at M&S, which is a significant update for customers interested in sportswear. The subject line "New sports brands are here" clearly indicates the launch of new products, making it an effective promotional email to attract customer attention and drive sales.

5) New York Magazine

New York Magazine is a publication that sent out an email titled "Introducing Our New App." The company did a good job with this email by using a clear and direct subject line, engaging content, and a professional presentation, making it effective in capturing the reader's attention and conveying the message succinctly.

6) Le Col

Le Col's email campaign for their "All-New Pro Lightweight Jersey" stands out due to its clear and engaging presentation, making it easy for recipients to understand the new product offering. The email's design and concise messaging create excitement and drive interest, showcasing the jersey's unique features and benefits effectively.

7) Nissan

Nissan, a renowned automobile manufacturer, has crafted an email with the subject line "It's a masterpiece you have to see," designed to captivate and intrigue recipients. This Launch email is effective because it uses a compelling subject line to draw attention and likely features visually appealing content that showcases the product's unique qualities, encouraging recipients to engage and learn more.

8) 1906 New Highs

1906 New Highs introduces their new product, Pain AM + PM, with a clear and direct subject line that immediately informs recipients about the launch. The email's design is visually appealing and concise, making it easy for readers to understand the product's benefits and take action quickly.

9) Studs

Studs' email announcing their new Chains & Clickers product line stands out with its vibrant and engaging subject line, "NEW! Chains & Clickers 🤩," which immediately captures attention. The email's design is clean and visually appealing, featuring a well-organized layout and a modern font that enhances readability, making it easy for recipients to quickly grasp the key message and take action.

10) Huel

Huel, a company known for its nutritionally complete food products, has crafted an email with the subject line "Something New is Coming...🚀" to generate anticipation and excitement. This Launch email is effective because the subject line creates curiosity and the use of an emoji adds a modern, engaging touch, making it stand out in the recipient's inbox.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning Launch emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to create visually appealing emails that highlight your product's unique value, ensuring a memorable and engaging launch experience.

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.