Customer Onboarding Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for Customer Onboarding that have been successfully used by various companies. Seeing these examples can help you create effective onboarding emails by providing a clear understanding of what works best.

What should go into Customer Onboarding emails?

A good Customer Onboarding email is clear, welcoming, and provides immediate value to the user. It should include personalized content, a friendly tone, and actionable steps to help the customer get started quickly.

• Warm Welcome: Start with a friendly greeting like "Welcome to [Company Name]!" or "We're thrilled to have you on board!" to make the customer feel valued.
• Personalization: Use the customer's name and reference their specific needs or interests, such as "Hi [Name], we noticed you're interested in [Product/Service]."
• Clear Next Steps: Provide a simple, step-by-step guide on what to do next, like "First, log in to your account. Next, complete your profile."
• Resources and Support: Offer links to helpful resources or support, such as "Check out our Help Center or contact our support team."
• Encouraging Engagement: Invite the customer to take action, like "Start exploring our features today!" or "Join our community forum."
• Visual Appeal: Use clean, attractive design elements and images to make the email visually engaging and easy to read.

Let's jump into it and explore 10 email examples of good Customer Onboarding emails!

10 Customer Onboarding Email Examples

1) Customer.io

Customer.io is a platform that allows businesses to send targeted emails, push notifications, and SMS messages to their customers based on their behavior and interactions. The email from Customer.io is a good Customer Onboarding email because it is clear and direct, inviting the user to join the platform with a specific call-to-action and leveraging the credibility of BEE Content Design Inc to make the invitation more compelling.

2) Google

Google is a multinational technology company known for its search engine, online advertising technologies, cloud computing, software, and hardware. The email titled "Reminder | Say hello to new customers, Really Good Emails - GA4" is a good Customer Onboarding email because it effectively welcomes new users and encourages engagement, making the onboarding process smooth and inviting.

3) Promix

Promix is a company that sends customer account confirmation emails, ensuring new users feel welcomed and secure in their onboarding process. The email is effective for Customer Onboarding because it is clear, well-designed, and provides immediate confirmation and next steps, making the user experience smooth and reassuring.

4) DocuSign

DocuSign is a leading eSignature solution that allows users to sign documents electronically, making the process fast, secure, and convenient. The onboarding email stands out because it highlights the platform's most popular features, ensuring new users understand the value and capabilities of the service right from the start.

5) Invision

Invision is a digital product design platform that helps teams create and collaborate on interactive prototypes, wireframes, and mockups. The company did a good job with this email by clearly showcasing the benefits of their Freehand tool, encouraging users to turn their ideas into customer-loved products, and providing a compelling call-to-action to explore more features.

6) Zapier

Zapier is a service that allows users to automate tasks between different web applications. The email from Zapier is a good Customer Onboarding email because it introduces new users to the automation capabilities between Sprout Studio and AND.CO, helping them understand the value and functionality of the service right from the start.

7) MemberHub

MemberHub is a service focused on customer engagement and communication, as evidenced by their email thanking users for getting in touch. This email is effective for customer onboarding because it acknowledges the user's initial action, setting a positive tone and encouraging further interaction, which makes the user feel valued and engaged from the beginning.

8) Vero

Vero is a company that has sent an email titled "5-step process for improving customer onboarding." This email is a good example of Customer Onboarding because it is well-organized and provides actionable insights through a structured 5-step process, helping new users understand and engage with the platform efficiently.

9) Squarespace

Squarespace is a platform that provides tools for building and hosting websites. The email titled "You can do this" stands out due to its motivational subject line, clean design, and well-organized layout, which effectively engages the reader and encourages them to explore Squarespace's offerings.

10) Design Files

Design Files is a source of well-designed emails, and in this context, it is the sender of the email titled "How to use Platforma in Figma." This email is a great Customer Onboarding email because it provides clear instructions on how to use a specific tool (Platforma) within a popular design software (Figma), helping new users get started quickly and effectively, ensuring they can make the most out of the product they have signed up for.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Customer Onboarding emails that captivate and engage new users. Its intuitive drag-and-drop interface and beautiful templates empower you to design emails that are not only visually appealing but also highly effective in guiding customers through their onboarding journey.

What is Flodesk?

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.