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10 Customer Onboarding Email Examples Examples and Tips

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In this article, you'll find 10 email examples for customer onboarding that have been successfully used by various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective onboarding emails.

What should go into customer onboarding emails?

A good customer onboarding email is clear, welcoming, and provides immediate value to the new user. It should include personalized content, a friendly tone, and actionable steps to help the user get started quickly.

  • Warm Welcome: Start with a friendly greeting like "Welcome to the family!" or "We're thrilled to have you on board!" to make the user feel valued.
  • Personalization: Use the recipient's name and reference their specific needs or actions, such as "Hi [Name], we noticed you signed up for our premium plan."
  • Clear Next Steps: Provide a simple, step-by-step guide on what to do next, such as "Complete your profile" or "Start your first project."
  • Value Proposition: Highlight the benefits they will gain, using phrases like "Unlock exclusive features" or "Discover how we can help you achieve your goals."
  • Support and Resources: Offer links to tutorials, FAQs, or customer support with phrases like "Need help? Check out our guide" or "Contact our support team anytime."
  • Call to Action: End with a strong, clear call to action, such as "Get started now" or "Explore your dashboard."

Let's jump into it!

1. Customer.io

Customer.io is a platform that allows businesses to send targeted emails, push notifications, and SMS messages to their customers. The email from BEE Content Design Inc inviting users to Customer.io is a good customer onboarding email because it is clear, concise, and provides a direct call to action, making it easy for recipients to get started with the platform.

2. Google

Google is a multinational technology company specializing in Internet-related services and products, including online advertising technologies, a search engine, cloud computing, software, and hardware. The email is a good customer onboarding email because it effectively welcomes new customers, provides essential information, and encourages engagement, ensuring that new users feel valued and informed about the next steps they should take.

3. Promix

Promix's customer account confirmation email is a stellar example of effective customer onboarding. It is clear and concise, ensuring that new users can easily confirm their accounts and start exploring the platform without any confusion.

4. DocuSign

DocuSign is a company that provides electronic signature technology and digital transaction management services for facilitating electronic exchanges of contracts and signed documents. The email from DocuSign stands out as a customer onboarding email because it highlights the favorite eSignature features as appreciated by their customers, introducing new users to the platform's capabilities while building trust by showcasing features that existing customers find valuable.

5. Invision

Invision is a company that provides design tools and platforms to help turn ideas into customer-loved products. The email from Invision does a good job because it effectively communicates the value proposition of transforming ideas into successful products, making it engaging and relevant to its audience.

6. Zapier

Zapier is a service that allows users to automate tasks between different web applications, connecting various apps to streamline workflows and reduce manual effort. The email from Zapier is a good customer onboarding email because it highlights the capabilities of their service by showcasing specific automation possibilities with Sprout Studio and AND.CO, helping new users understand the practical applications of Zapier and see the value in starting to use the service.

7. MemberHub

MemberHub is a service focused on customer engagement and communication, as evidenced by their email thanking users for getting in touch. This email is effective for customer onboarding because it acknowledges the user's action, setting a positive tone and encouraging further interaction, which is essential for building a strong relationship.

8. Vero

Vero is a company that provides email marketing solutions, focusing on improving customer onboarding processes through well-crafted email campaigns. The email is structured around a clear, actionable 5-step process, making it easy for customers to follow and designed to engage new users, guiding them through the onboarding journey seamlessly.

9. Squarespace

Squarespace is a platform that provides tools for building websites, online stores, and other web-based services. The email titled "You can do this" stands out due to its clean design, featuring a minimalist layout, a motivating headline, and a cohesive color scheme that aligns with Squarespace's branding, making it both visually appealing and effective in engaging the recipient.

10. Design Files

Design Files' email titled "How to use Platforma in Figma" is an excellent customer onboarding email because it provides clear, actionable instructions that help new users get started with the Platforma tool in Figma. The email's straightforward approach and practical guidance ensure that recipients can quickly understand and utilize the tool, enhancing their overall experience and engagement.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning customer onboarding emails that captivate and engage your audience. Its intuitive design tools and beautiful templates empower you to create personalized, visually appealing emails that make a lasting impression, ensuring your new users feel welcomed and excited to get started.

What is Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE