Customer Onboarding Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Customer Onboarding that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective onboarding emails.

What should go into customer onboarding emails?

A good Customer Onboarding email is clear, welcoming, and provides essential information to help new users get started. It should include personalized touches and actionable steps to ensure the customer feels supported and confident in using the product.

• Warm Welcome: Start with a friendly greeting that makes the customer feel valued. For example, "Welcome to the [Product Name] family!"
• Introduction to Features: Briefly highlight key features that the customer will find useful. Phrases like "Discover how [Feature] can help you [Benefit]" work well here.
• Getting Started Guide: Provide a simple, step-by-step guide to help the customer begin using the product. Use phrases like "Follow these steps to get started" or "Here's how to set up your account."
• Support and Resources: Offer links to tutorials, FAQs, or customer support. For instance, "Need help? Check out our [Resource] or contact our support team."
• Call to Action: Encourage the customer to take the next step, such as completing their profile or exploring a feature. Use direct language like "Start your first project now" or "Complete your setup."
• Personalization: Tailor the email to the customer's specific needs or usage. Mention their name and any relevant details, like "Hi [Customer Name], we noticed you signed up for [Feature]."

Let's jump into it and explore 10 email examples of good Customer Onboarding emails!

10 customer onboarding email examples

1) Customer.io

Customer.io is an automated messaging platform that enables businesses to send targeted emails, push notifications, and SMS messages based on customer behavior and data. This onboarding email from Customer.io is effective because it combines a clean, modern design with clear calls to action, making it easy for new users to get started and feel supported throughout the onboarding process.

2) Google

Google's Customer Onboarding email is a great example of simplicity and user empowerment. The clean design and clear calls to action make it easy for new users to get started, ensuring they feel supported and confident in using the product from the very beginning.

3) Promix

Promix offers a clean, modern interface with intuitive tabbed navigation, making it easy for users to browse and select email templates. This onboarding email is effective because it combines a user-friendly design with clear calls to action, ensuring new customers feel supported and confident in getting started with the product.

4) DocuSign

DocuSign's customer onboarding email, titled "Smiles Davis, our customers’ favorite eSignature features," stands out due to its personalized approach and customer-centric content. The email effectively highlights popular features, making it easy for new users to understand the value of the platform while maintaining a clean, visually appealing design that encourages engagement and exploration.

5) Invision

Invision is a digital product design platform that offers tools for prototyping, collaboration, and workflow management. The company did a good job with this email by clearly showcasing its brand, emphasizing the value of its collaborative design tools, and using a clean, organized layout that makes it easy for new users to understand and engage with the content.

6) Zapier

Zapier is a web-based automation tool that connects different apps and services, allowing users to automate workflows without coding. This Customer Onboarding email is a great example of simplicity and user empowerment, featuring a clean design and clear calls to action that make it easy for new users to get started and feel supported throughout the onboarding process.

7) MemberHub

MemberHub is a platform that sends customer onboarding and thank you emails, likely related to membership management or community engagement. This Customer Onboarding email is effective because it features a clear, welcoming subject line and a user-friendly design that makes new users feel acknowledged and supported from the start.

8) Vero

Vero is an email marketing platform that helps businesses send targeted, automated, and behavior-driven emails to their customers. This Customer Onboarding email from Vero stands out due to its clear, actionable 5-step process, clean design, and user-friendly layout, making it easy for new users to get started and feel empowered with actionable knowledge.

9) Squarespace

Squarespace is a popular website building and hosting platform that enables users to create professional websites, online stores, and portfolios with ease. The "You can do this" email from Squarespace stands out with its clean, modern design and motivational title, effectively empowering users to take action and feel confident in their ability to use the platform.

10) Design Files

Design Files offers a clean, modern interface with intuitive tabbed navigation, making it easy for users to browse and select email templates. This onboarding email is effective because it combines a user-friendly design with clear calls to action, ensuring new customers feel supported and confident in getting started with the product.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Customer Onboarding emails that are both simple and effective. Our intuitive design tools empower you to craft personalized, engaging emails that make new users feel supported and confident from the start.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that convert.