In this article, you'll find 10 email examples for upsell that have been successfully used by various companies. Seeing these examples can help you understand effective strategies and design your own compelling upsell emails.
A good Upsell email is concise and personalized, highlighting the added value and benefits of the upgrade or additional product. It should create a sense of urgency and exclusivity, making the recipient feel special and compelled to take action.
Let's jump into it and explore 10 email examples of good Upsell emails!
4Knines, a company known for its high-quality pet products, sent an email titled "🥳 We've Got Big News!" to announce significant updates. This email is a good upsell example because its engaging subject line captures attention, and the content likely highlights new features or promotions, encouraging customers to explore and make additional purchases.
Soona's email titled "Create Content That Really Stands Out!" effectively captures attention with its compelling subject line and visually appealing design. This email is a good upsell example because it emphasizes the unique benefits of Soona's content creation services, encouraging recipients to upgrade or purchase additional features to enhance their content quality.
Moment's email titled "Your Gear is Waiting" effectively creates a sense of urgency and reminds customers about items they may have left in their cart or shown interest in. This approach is excellent for upselling because it encourages recipients to complete their purchase while considering additional items, thereby increasing overall sales and customer engagement.
Strava is a popular fitness tracking app that allows users to track their workouts, share their progress, and connect with a community of athletes. The email stands out as an upsell email because it creates a sense of urgency by highlighting that there are only 4 days left for the subscription preview, encouraging the recipient to take immediate action to avoid missing out on the benefits of the subscription.
Frontman's email titled "GQ and Esquire love them: Our bestsellers" effectively captures attention by leveraging endorsements from reputable sources, which builds trust and credibility. The company did a good job with this email by highlighting the popularity of their products, potentially increasing open rates and engagement through a compelling subject line.
Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, documents, and other visual content. The email titled "Unlock the top 3 premium Canva features 🔓" is a good upsell example because it highlights the exclusive benefits of premium features, creating curiosity and encouraging users to upgrade their plan.
Citizen's email titled "Welcome to Citizen: Upgrade to Plus for an Upleveled Safety Experience" effectively captures attention by immediately highlighting the benefits of upgrading to their premium service. This email is an effective upsell because it emphasizes enhanced safety features, creating a compelling reason for users to consider the upgrade for a better experience.
Capital One is a financial institution that offers a variety of banking and credit card services. The email from Capital One is a good example of an upsell email because it promotes the use of a virtual card, which is an additional service that can enhance the customer's experience and potentially increase their engagement with Capital One's offerings. The subject line is personalized ("Smiles Davis, your virtual card is waiting for you"), which can attract the recipient's attention and encourage them to take action.
Spotify's email titled "Groove to 3 free months of Premium" effectively captures attention with its vibrant design and engaging content. The use of bold, eye-catching fonts and a clear call-to-action button makes it easy for recipients to understand the offer and take immediate action, enhancing the overall effectiveness of the email.
AllTrails is a company that provides services related to outdoor adventures and trail finding. The email from AllTrails is designed to prepare users for their next adventure by highlighting specific features, making it a great upsell email because it emphasizes the value and benefits of the service, encouraging users to upgrade or purchase additional features to enhance their experience.
With Flodesk, you can effortlessly craft stunning upsell emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to create visually appealing, personalized messages that drive conversions and elevate your brand.
Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.
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