In this article, you'll find 10 email examples for upsell that have been successfully sent to customers by various companies. Seeing these examples can help you understand what works and inspire you to create your own effective upsell emails.
A good upsell email is concise and personalized, highlighting the added value and benefits of the upsell product or service. It should create a sense of urgency and exclusivity, making the customer feel special and motivated to take action.
Let's jump into it!
4Knines specializes in pet products designed to protect car interiors from pet-related wear and tear. The email titled "🥳 We've Got Big News!" is a good upsell email because it effectively captures attention with exciting news, encouraging customers to explore more products or take advantage of new offers, thereby increasing the average order value.
Soona's email, "Create Content That Really Stands Out," is a compelling upsell because it emphasizes the ease and quality of their content creation services, making it clear how upgrading can benefit the user. The email effectively uses engaging visuals and a straightforward call to action, encouraging recipients to take the next step in enhancing their content strategy.
Moment's email titled "Your Gear is Waiting" effectively creates a sense of anticipation and urgency, encouraging customers to take immediate action. By implying that the customer's gear is ready and waiting, it nudges recipients to complete their purchase, making it an excellent example of an upsell email that drives conversions and boosts sales.
Strava is a fitness tracking app that allows users to record their activities, such as running and cycling, and share them with a community of like-minded individuals. The email stands out as an upsell email because it creates a sense of urgency by highlighting that there are only "4 days left" for the subscription preview, encouraging users to take immediate action to avoid missing out on the benefits of the subscription.
Frontman's email titled "GQ and Esquire love them: Our bestsellers" effectively captures attention by leveraging endorsements from reputable sources like GQ and Esquire magazines. This approach builds credibility and attracts attention, making the email compelling and likely to increase open rates by highlighting the popularity and approval of their products.
Canva's email titled "Unlock the Top 3 Premium Canva Features" highlights the exclusive benefits of their premium features, enticing users to upgrade for an enhanced experience. The email's clear and concise presentation of the top features makes it a compelling upsell by directly addressing the user's potential needs and showcasing the added value of the premium subscription.
Citizen's email titled "Welcome to Citizen: Upgrade to Plus for an Upleveled Safety Experience" effectively encourages users to enhance their safety by upgrading to the Plus plan. The email's clear call to action and emphasis on the added benefits of the Plus plan make it a compelling upsell, motivating recipients to take immediate action for a better safety experience.
Capital One's email titled "Smiles Davis, Your Virtual Card is Waiting for You" is a prime example of an upsell email. It effectively captures the recipient's attention by offering a virtual card, which not only adds convenience but also subtly encourages the user to explore additional financial products and services, thereby increasing engagement and potential revenue.
Spotify is a digital music service that gives you access to millions of songs and podcasts. The email titled "Groove to 3 free months of Premium" stands out with its vibrant design, featuring a bold, eye-catching title and a clean, sans-serif font that enhances readability. The clear call to action and consistent branding make it a compelling and effective promotional email.
AllTrails is a popular app that helps outdoor enthusiasts discover and navigate hiking trails. The email titled "Be Prepared for Your Next Adventure with These Features" effectively highlights the premium features available, making it a great upsell by clearly demonstrating the added value and benefits of upgrading, such as advanced trail maps and offline access.
With Flodesk, you can effortlessly design stunning upsell emails that captivate your audience and drive conversions. Its intuitive drag-and-drop interface empowers you to create visually appealing, personalized emails that highlight the value of your upsell, making it easy to boost your sales and delight your customers.
Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.
image-code-yes
