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5 Great Unsubscribe Email Templates To Copy & Paste

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Saying goodbye doesn't have to be a drag. Your unsubscribe email is often the last thing a subscriber sees from you, making it a final, important part of your brand's story.

To make it simple, we're breaking down five types of unsubscribe emails. Using a template takes the guesswork out of the process, helping you part ways gracefully while staying true to your brand.

Tips for Writing Unsubscribe Emails

  • Keep it on-brand. Your unsubscribe page is the last impression you'll make, so keep it consistent with your brand's look and feel. A simple, clean design with a clear message is all you need. No need for a dramatic farewell.
  • Give them options. Maybe they don't want to break up, just see you less. Offer alternatives to a full unsubscribe. Let them switch to a monthly newsletter or choose to only get updates on specific topics. It's an easy way to keep someone on your list who's still interested but overwhelmed.
  • Ask why, but make it easy. A quick, one-click survey can give you priceless feedback. Ask why they're leaving, but don't force an answer. This shows you care about their experience and are always looking to improve. Keep it optional and short.
  • Confirm it's done. Always show a clear confirmation message. Something as simple as "You've been successfully unsubscribed" builds trust and lets them know the action worked. It's a small step that makes a big difference.

Types of Unsubscribe Email Templates We Will Cover

  1. Simple Unsubscribe Email Template
  2. Feedback Request Email Template
  3. Preference Update Email Template
  4. Re-engagement Email Template
  5. Confirmation Email Template

5 Unsubscribe Email Templates

1) Simple Unsubscribe Email Template

<template>

Subject: You've been unsubscribed

Hi [*First Name*],

This email confirms you’ve been successfully unsubscribed from our mailing list. You won’t receive any more [*e.g., weekly newsletters, promotional offers*] from us.

We’re sorry to see you go, but we respect your decision. If you change your mind, you’re always welcome to resubscribe at [*Link to subscription page*].

All the best,

[*Your Name*]

[*Your Company Name*]

</template>

2) Feedback Request Email Template

<template>

Subject: We're sad to see you go. Mind telling us why?

Hi [*First Name*],

This email confirms you've been unsubscribed from our list. While we're sorry to see you go, we want to make sure we're always improving.

Could you spare a moment to tell us why you left? Your feedback is incredibly helpful and will directly influence how we shape our emails for other subscribers. Just click the link below to answer a few quick questions.

[*Link to feedback survey*]

Thanks for your time and input.

All the best,

[*Your Name*]

[*Your Company Name*]

</template>

3) Preference Update Email Template

<template>

Subject: Too many emails? Let's fix that.

Hi [*First Name*],

We get it, inboxes can be overwhelming. You’ve been unsubscribed from all our communications, but maybe you don’t want to say goodbye for good.

Instead, you can take control and choose exactly what you want to hear from us. Whether you’d prefer a monthly digest instead of a weekly one, or only want to receive product updates, you can tailor your experience on your preferences page.

Update your preferences here: [*Link to preference center*]

If you’d rather not, no action is needed. You’ll remain unsubscribed.

All the best,

[*Your Name*]

[*Your Company Name*]

</template>

4) Re-engagement Email Template

<template>

Subject: Still want to hear from us?

Hi [*First Name*],

It's been a while, and we wanted to check in. We're cleaning up our mailing list and noticed you haven't opened an email from us recently.

We're still sharing [*describe your content, e.g., design tips, new features, and marketing insights*] to help you create emails people love to open. If you want to keep receiving these updates, just click the link below to confirm you want to stay on the list.

[*Link to stay subscribed*]

If we don't hear from you, we'll automatically remove you from our list. No hard feelings!

Hope to see you around,

[*Your Name*]

[*Your Company Name*]

</template>

5) Confirmation Email Template

<template>

Subject: You've been unsubscribed

Hi [*First Name*],

This email confirms you’ve been successfully unsubscribed from our mailing list. You won’t receive any more [*e.g., newsletters, promotional offers*] from us.

We respect your decision. If you change your mind, you’re always welcome to resubscribe at [*Link to subscription page*].

All the best,

[*Your Name*]

[*Your Company Name*]

</template>

What About Using Flodesk?

Flodesk

Managing unsubscribes is a key part of a healthy email strategy, and our platform is designed to make it simple. Flodesk gives you the tools to create automated workflows and preference centers, turning a potential negative into a final, positive brand experience.

We provide everything you need to build your list and design emails that engage your audience, all without needing to code. You can start sending emails that people look forward to by signing up for Flodesk.

Wrapping Up

Your unsubscribe process is the final handshake, an opportunity to reinforce your brand's identity and leave a positive impression. It’s a small detail that speaks volumes about how you value your audience, even as they choose to leave.

Flodesk provides the tools to manage these interactions with grace and efficiency. You can build experiences your audience will value by signing up today.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

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