5 Great Sales Introduction Email Templates To Copy & Paste

Crafting that first sales email can feel like a high-stakes opening line. You want to connect, not just sell.

Having a reliable template gives you a proven structure to build on, letting you focus on personalizing your message instead of starting from scratch.

Tips for Writing Sales Introduction Emails

• Nail the subject line. Forget clickbait. Your subject line should be clear, simple, and offer a hint of value. Think "Quick question about [Their Company]" or reference a mutual connection. The goal is to get opened, not to sound like a marketing blast.
• Make the first line about them. No one wants to read "Hi, my name is...". Show you've done a little homework. A genuine compliment on a recent company achievement or a comment on a LinkedIn post goes a long way. It proves you're not just spamming a list.
• Connect your solution to their problem. Instead of listing what your product does, briefly explain how it solves a problem they likely have. Keep it to one or two sentences. You're not closing the deal in this email; you're just starting a conversation.
• Have a clear, low-effort ask. Don't end with a vague "Let me know your thoughts." Guide them to the next step with a simple, low-commitment question. "Are you the right person to discuss this with?" or "Would a 15-minute call next week be helpful?" makes it easy for them to say yes.

Types of Sales Introduction Email Templates We Will Cover

1. Cold Outreach Email Template
2. Product Launch Email Template
3. Follow-Up Email Template
4. Referral Request Email Template
5. Event Invitation Email Template

5 Sales Introduction Email Templates

1) Cold Outreach Email Template

<template>

Subject: Quick question about [Their Company]

Hi [Their Name],

I came across [Their Company] and was impressed by [mention a specific, genuine observation, like a recent project, blog post, or company value].

I see you're using [mention their current email provider, if known, or a general approach] for your email marketing. Many businesses in your space find it challenging to [mention a common pain point, e.g., design emails that look great on all devices without technical help]. We help by providing intuitive tools to create beautiful emails that people actually enjoy opening.

Would you be open to a brief call next week to see if this could be a good fit for your team?

Best,

[Your Name]

[Your Title]

[Your Company]

</template>

2) Product Launch Email Template

<template>

Subject: It's here: Meet [Product/Feature Name]

Hi [Customer Name],

We noticed many of you were looking for a simpler way to [describe the problem the new feature solves, e.g., sell your digital products].

That's why we built [Product/Feature Name]. It’s designed to help you [describe the main benefit, e.g., create beautiful checkout pages] directly from your Flodesk account. We focused on making the entire process intuitive, so you can get back to creating.

You can explore the new feature today. We think you'll find it a natural extension of the design experience you already know.

Best,

[Your Name]

[The Flodesk Team]

</template>

3) Follow-Up Email Template

<template>

Subject: Following up on [Topic of previous email]

Hi [Their Name],

I'm writing to follow up on my previous email. I know things can get busy, so I wanted to bring this back to the top of your inbox.

We help businesses create emails that are intuitive to build and beautiful to look at. The goal is to give you the tools to design communications that reflect your brand's quality, without the technical overhead.

Is solving [mention their pain point again] still a priority for you right now? If so, I'd be happy to find 15 minutes to show you how it works.

Best,

[Your Name]

[Your Title]

[Your Company]

</template>

4) Referral Request Email Template

<template>

Subject: Introduction to someone like you

Hi [Customer Name],

It's been great seeing the beautiful emails you've been creating with Flodesk. We're glad our platform has been a useful tool for your business.

We're looking to help other creators who also value design and want to grow their audience. Based on your experience, we were hoping you might know someone in your network—perhaps another business owner or creative—who would appreciate a simpler way to design their emails.

Would you be open to making an introduction? A personal connection is always the best way to start a conversation.

Best,

[Your Name]

[Your Title]

[Your Company]

</template>

5) Event Invitation Email Template

<template>

Subject: You're invited: [Event Name]

Hi [Their Name],

We're hosting a special event, [Event Name], and we'd love for you to be there.

Join us for a session focused on [Event Topic, e.g., mastering email design]. We'll cover [mention 1-2 key takeaways or speakers] to help you [state the benefit for them, e.g., create more effective campaigns].

The event will take place [online/at a specific venue] on [Date] at [Time]. You can reserve your spot here: [Link to Registration Page].

We look forward to seeing you there.

Best,

[Your Name]

[Your Title]

[Your Company]

</template>

What About Using Flodesk?

These templates provide a solid foundation for starting conversations and nurturing relationships with your audience. With Flodesk, you can implement these strategies through workflows that automate follow-ups, announce products, and invite subscribers to events.

Our platform gives you the tools to design emails that reflect your brand's quality, all within an intuitive builder. See how simple email marketing can be and start your free trial today.

Wrapping Up

A good sales email starts a conversation, not just a transaction. These templates give you a reliable starting point for making genuine connections with your audience.

Flodesk provides the tools to bring these templates to life with designs that feel authentic to your brand. You can get started here and see how straightforward it can be.