In this article, you'll find 10 email examples for year-end that have been sent to customers in the past from different companies. Seeing these examples before creating your own can help you craft emails that are both effective and visually appealing.
A good year-end email is a blend of heartfelt gratitude and forward-looking optimism, uniquely tailored to celebrate past achievements and set the stage for future endeavors. It should be visually captivating, emotionally resonant, and include a clear call to action that aligns with the spirit of the season.
Let's jump into it!
Doppler's email titled "Our 2024 highlights by the numbers" effectively captures the essence of a year-end message by summarizing key achievements and metrics from the past year. This approach not only engages recipients by reflecting on accomplishments but also sets a positive tone for the upcoming year, making it an ideal year-end email.
Lummi's "Wrapping up 2024 đź–¤" email is a stellar example of a year-end message, effectively combining a reflective tone with a forward-looking perspective. Its engaging subject line and visually appealing design make it a compelling read, perfectly encapsulating the essence of a year-end wrap-up.
Customer.io is a platform that allows users to send automated messages to their customers, helping businesses to engage with their audience through personalized communication. The email from Customer.io is a good example of a year-end message because it highlights the user's achievements over the past year, in this case, the number of messages sent. This type of email can help reinforce the value of the service, celebrate milestones, and foster a sense of accomplishment and appreciation, making it a positive and engaging way to close out the year.
Peloton's email titled "Smiles Davis, check out your 2024 milestones" stands out as a year-end email by highlighting the recipient's personal achievements throughout the year. This personalized approach not only celebrates the user's progress but also fosters a deeper connection with the brand, encouraging continued engagement with Peloton's services.
Calm is a popular meditation and relaxation app designed to help users reduce stress, improve sleep, and enhance overall well-being. The email from Calm is effective because it offers a significant discount (50% off) on an annual subscription, creating a sense of urgency with the phrase "Ending soon," which encourages immediate action from the recipient. Additionally, the email is visually appealing and straightforward, making it easy for the recipient to understand the offer and take advantage of it.
The Washington Post is a major American daily newspaper known for its comprehensive news coverage and journalistic excellence. This year-end email is compelling because it creates a sense of urgency with the phrase "Ending soon" and offers a significant discount, making it an attractive deal for potential subscribers.
Decathlon USA is a sporting goods retailer that offers a wide range of sports equipment and apparel. The year-end email is effective because it leverages the urgency and excitement of an end-of-year clearance sale, driving customer engagement and prompting quick purchases with compelling visuals and clear calls to action.
Hitch's email titled "🌍🌿💦Together, You Made This Year Matter" captures attention with its engaging subject line and use of nature-related emojis, suggesting a focus on environmental or social impact. This year-end email is a good example because it reflects on the collective achievements of the past year, fostering a sense of community and shared accomplishment, while also encouraging interaction and engagement through its call to action and shareable design.
Teachable's email titled "Are you on track to crush your end-of-year sales goals?" stands out with its clear and engaging subject line, which immediately captures the recipient's attention. The email's design is visually appealing, featuring a clean layout, bold fonts, and strategic use of Teachable's branding elements, making it both professional and easy to read.
Fitbit's email titled "âť—New year deals end tomorrowâť—" effectively captures attention with its urgent subject line, creating a sense of immediacy that encourages quick action. This year-end email is great because it leverages limited-time offers to drive engagement and prompt purchases, making it a compelling and timely message for recipients.
With Flodesk, crafting stunning year-end emails is a breeze. Its intuitive design tools empower you to create visually captivating messages that resonate with your audience, ensuring your gratitude and future plans are communicated with style and simplicity.
Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.
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