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Year End Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Year End that have been sent to customers by various companies. Seeing these examples can help you craft your own effective and visually appealing Year End emails with ease.

What should go into Year End emails?

A good Year End email is visually engaging and emotionally resonant, capturing the essence of the past year while looking forward to the future. It should include personalized messages, a clear call-to-action, and festive design elements to make it stand out.

  • Personalized Greeting: Start with a warm and personalized greeting, such as "Dear [Customer's Name]," to make the recipient feel valued and appreciated.
  • Reflect on the Year: Highlight key achievements or milestones from the past year. Phrases like "As we look back on 2023..." or "This year has been incredible because..." can set the tone.
  • Express Gratitude: Show appreciation for the customer's support. Use phrases like "Thank you for being a part of our journey" or "We couldn't have done it without you."
  • Exciting Announcements: Share any upcoming events, new products, or special offers. Words like "Stay tuned for..." or "We're excited to announce..." can build anticipation.
  • Clear Call-to-Action: Encourage the recipient to take a specific action, whether it's visiting your website, taking advantage of a sale, or signing up for an event. Use direct language like "Don't miss out!" or "Join us now!"
  • Festive Design: Incorporate holiday-themed visuals and colors to make the email visually appealing. Think of elements like snowflakes, festive fonts, and a cheerful color palette.

Let's jump into it and explore 10 fantastic examples of Year End emails that hit all the right notes!

10 Year End Email Examples

1) Doppler

Doppler

Doppler's "Our 2024 highlights by the numbers" email effectively captures the essence of a Year End review by showcasing key achievements and significant milestones from the past year. This approach not only engages the audience with informative content but also provides a clear summary of accomplishments, making it an excellent example of a Year End email.

2) Lummi

Lummi

Lummi's "Wrapping up 2024 đź–¤" email stands out as a compelling Year End message by effectively summarizing the past year's highlights and achievements. This approach not only engages recipients with a reflective and informative tone but also fosters a sense of closure and anticipation for the year ahead, making it an exemplary Year End email.

3) Customer.io

Customer.io

Customer.io is a platform that allows users to send automated messages to their customers. The email titled "You've sent 1,083,526 messages this year 🎊" is effective for year-end communication because it provides a summary of the user's activity over the past year, helping them reflect on their engagement and performance. The celebratory tone, indicated by the use of an emoji (🎊), adds a festive and positive touch to the communication, making it a meaningful and insightful way to close the year.

4) Peloton

Peloton

Peloton's "Smiles Davis, check out your 2024 milestones" email stands out as a Year End email by highlighting the user's achievements and milestones for the upcoming year. This personalized approach not only engages the recipient by reflecting on their fitness journey but also motivates them to continue their progress with Peloton, making it a compelling and effective Year End communication.

5) Calm

Calm

Calm is a popular meditation and relaxation app designed to help users reduce stress, improve sleep, and enhance overall well-being. The email is effective because it creates a sense of urgency with the subject line "đź’™ Ending soon: Save 50% a year of Calm," encouraging recipients to take immediate action to avail the discount, while the use of an emoji in the subject line helps to catch the reader's attention.

6) The Washington Post

The Washington Post

The Washington Post is a major American daily newspaper known for its comprehensive news coverage and investigative journalism. The email is a good Year End message because it creates a sense of urgency with the phrase "Ending soon" and offers a compelling deal of a one-year subscription for $29, which is likely to attract readers looking for a good bargain as the year ends.

7) Decathlon USA

Decathlon USA

Decathlon USA is a sporting goods retailer that offers a wide range of sports equipment and apparel. The email is effective because it leverages the urgency and excitement of an end-of-year clearance sale, encouraging customers to take advantage of significant discounts before the year ends.

8) Hitch

Hitch

Hitch's email titled "🌍🌿💦Together, You Made This Year Matter" is a reflective and appreciative message that highlights the collective impact made over the year. The use of emojis in the subject line makes it eye-catching and engaging, while the content fosters a sense of community and gratitude, making it a standout example of a Year End email.

9) Teachable

Teachable

Teachable's email titled "Are you on track to crush your end of year sales goals?" stands out with its clean and organized design, making it visually appealing and easy to navigate. The use of a bold, attention-grabbing title and a clear, actionable message helps to engage recipients and encourage them to focus on their sales goals, making it an effective Year End email.

10) Fitbit

Fitbit

Fitbit's email titled "âť—New year deals end tomorrowâť—" effectively captures attention with its urgent subject line, prompting recipients to act quickly before the deals expire. This sense of urgency, combined with a likely visually appealing and well-structured design, makes it a compelling Year End email that encourages immediate engagement and action from the recipients.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Year End emails that captivate your audience with beautiful, customizable templates. Its intuitive drag-and-drop interface empowers you to design visually appealing emails that reflect your brand's personality, ensuring your message stands out and resonates with your recipients.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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