Reward Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for Reward that have been sent to customers from various companies. Seeing these examples can help you create effective and visually appealing Reward emails for your own business.

What should go into Reward emails?

A good Reward email is visually appealing and clearly communicates the value of the reward to the recipient. It should be personalized, concise, and include a compelling call-to-action that encourages the recipient to take advantage of the reward.

• Engaging Subject Line: Capture attention with phrases like "You're a Winner!" or "Exclusive Reward Just for You!"
• Personalized Greeting: Use the recipient's name to create a personal connection, such as "Hi [Name], we have a special treat for you!"
• Clear Value Proposition: Clearly state what the reward is and why it's valuable, for example, "Enjoy 20% off your next purchase!"
• Compelling Visuals: Use eye-catching images or graphics that highlight the reward, making it visually appealing and hard to ignore.
• Strong Call-to-Action: Encourage immediate action with phrases like "Claim Your Reward Now" or "Redeem Your Offer Today."
• Easy Redemption Instructions: Provide simple steps on how to redeem the reward, ensuring the process is straightforward and user-friendly.

Let's jump into it and explore 10 fantastic examples of Reward emails that hit all the right notes!

10 Reward Email Examples

1) Popeyes

Popeyes, a popular fast-food chain known for its fried chicken and Southern-inspired dishes, excels in its Reward email by using a catchy subject line, "We’re cookin' up some new terms 🔥," which immediately grabs attention. The email is effective because it combines clear communication with engaging visuals, making it both informative and visually appealing to the recipient.

2) Going

Going's Reward email, titled "Earn up to 90k bonus airline miles," is a standout example due to its compelling offer and clear value proposition. The promise of earning a substantial number of bonus miles is highly enticing, effectively motivating recipients to engage and take action to benefit from the reward.

3) Krispy Kreme

Krispy Kreme, renowned for its delicious doughnuts and coffee, excels in its Reward email by offering clear and enticing incentives to loyal customers. The email effectively communicates the benefits of the rewards program, making recipients feel valued and encouraging them to continue their patronage.

4) Graza

Graza's Reward email, titled "Good friends share olive oil 🫒," stands out due to its unique and personal approach, emphasizing the value of sharing and community. The email effectively engages recipients by highlighting the joy of gifting and enjoying high-quality olive oil with friends, making it both memorable and impactful.

5) Freaks of Nature

Freaks of Nature is a company that focuses on rewarding its unique customer base, affectionately referred to as "freaks." The company did a good job with this email by using a catchy subject line, "We like to reward the freaks," which immediately grabs attention and effectively communicates the value of the reward, making it both engaging and memorable for recipients.

6) Delta

Delta's Reward email, titled "Coming Soon: New Experiences For SkyMiles® Members," teases upcoming benefits for its loyalty program members, creating anticipation and excitement. This approach can significantly boost engagement and loyalty among SkyMiles® members by making them feel valued and eager for what's next.

7) Leatherman

Leatherman, renowned for its high-quality multi-tools and knives, effectively promotes the release of its new Ratchet Driver with a Reward email that creates urgency and anticipation. By announcing the specific release time, the email encourages recipients to mark their calendars and be ready for the launch, driving immediate engagement and potential sales.

8) Asiana Airlines

Asiana Airlines keeps its customers informed about their mileage expiration status through personalized emails, such as the one sent to Smiles Davis. This Reward email stands out due to its clear subject line, personalized greeting, and valuable information, which collectively engage the recipient and encourage them to take timely action on their expiring miles.

9) Dr. Pepper

Dr. Pepper's email, titled "Where ya been? 👀," effectively captures attention with its playful and engaging subject line. The email's design features bold, eye-catching fonts and vibrant colors that align with the brand's energetic image, making it visually appealing and memorable for recipients.

10) Chipotle

Chipotle's Reward email, titled "Limited Time Only: Smoked Brisket," effectively captures attention with its sense of urgency and exclusivity. The email stands out due to its clear and enticing offer, making recipients feel special and motivated to take immediate action to enjoy the limited-time menu item.

Why you should use Flodesk to help create your emails

With Flodesk, crafting stunning Reward emails is a breeze thanks to its intuitive drag-and-drop editor and beautiful templates. Empower yourself to create visually captivating emails that not only engage but also delight your recipients, making your rewards irresistible and your brand unforgettable.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.