5 Great Lead Email Templates To Copy & Paste

Nurturing new leads is all about making a great connection, and your emails are the perfect place to do it.

Why start from scratch? Using a template gives you a solid foundation to build on. We've outlined five key types of lead emails to help you engage your new audience.

Tips for Writing Lead Emails

• Get personal. Go beyond just their first name. Reference the specific freebie they downloaded or the waitlist they joined. It shows you’re paying attention and makes your email feel like a one-to-one conversation.
• Stick to one goal. Each email should have a single, clear purpose. Do you want them to read a blog post, book a call, or check out a product? Pick one call-to-action so your reader knows exactly what to do next.
• Make it scannable. People rarely read emails word-for-word. Use short paragraphs, simple sentences, and bold text to guide their eyes to the most important parts. If they can get the gist in five seconds, you’ve done your job.
• Write like a human. Ditch the corporate jargon and stiff formalities. A friendly, conversational tone builds trust and makes you more relatable. Write as if you're emailing a friend.
• Nail the subject line. This is your first, and maybe only, chance to grab their attention. Keep it short, intriguing, and relevant to what’s inside. A great subject line gets the email opened; the content takes it from there.

Types of Lead Email Templates We Will Cover

1. Welcome Email Template
2. Follow-Up Email Template
3. Product Launch Email Template
4. Re-engagement Email Template
5. Thank You Email Template

5 Lead Email Templates

1) Welcome Email Template

<template>

Subject: Welcome to [Your Brand]!

Hi [First Name],

Welcome. We're happy you're here and that you signed up for [what they signed up for, e.g., the newsletter, a specific guide].

As promised, here is your copy of [Lead Magnet Name]: [Link to Asset]

Keep an eye on your inbox—we'll be sending some of our best content to help you [achieve a specific goal]. We're here to help you [solve a specific problem or state your mission].

To make sure our emails land in your inbox, you can add [your email address] to your contacts.

Talk soon,

[Your Name]

[Your Position]

[Your Company Name]

</template>

2) Follow-Up Email Template

<template>

Subject: Checking in on [Lead Magnet Name]

Hi [First Name],

I'm following up on the [Lead Magnet Name] I sent over a few days ago. I wanted to see if you had a chance to look it over and if you had any questions.

I'd love to hear what you thought. If you're ready to [take the next step, e.g., design beautiful emails], I'm here to help you get started.

Best,

[Your Name]

[Your Position]

[Your Company Name]

</template>

3) Product Launch Email Template

<template>

Subject: Meet [Product Name]

Hi [First Name],

We've been working on something new, and we're excited to share it with you. Introducing [Product Name], our latest tool designed to help you [achieve a specific goal].

We created [Product Name] to help you [solve a specific problem] with the same ease and beautiful design you expect from us. You can now [mention a key feature or benefit] directly within your account.

It's ready for you to explore. See what's new and get started with [Product Name] today: [Link to Product/Feature]

Cheers,

[Your Name]

[Your Position]

[Your Company Name]

</template>

4) Re-engagement Email Template

<template>

Subject: Still want to hear from us?

Hi [First Name],

It's been a while since we last connected, and we wanted to check in. We get it—inboxes can be overwhelming.

We only want to send you content that helps you [achieve a specific goal]. If our emails aren't hitting the mark anymore, we understand. You can unsubscribe at any time.

If you'd like to stick around, you don't have to do a thing. We'll keep you in the loop on what's new.

Best,

[Your Name]

[Your Position]

[Your Company Name]

</template>

5) Thank You Email Template

<template>

Subject: A quick thank you

Hi [First Name],

I wanted to personally thank you for [reason for thank you, e.g., your purchase, attending our workshop]. We appreciate you taking the time to connect with us.

We hope you found it helpful. As a next step, here is a [resource name] to help you get started: [Link to Resource]

If you have any questions, just reply to this email. We're here to help.

All the best,

[Your Name]

[Your Position]

[Your Company Name]

</template>

What About Using Flodesk?

Now that you have these templates, you need a way to put them into action and start nurturing your leads. Flodesk provides an intuitive platform to build, send, and automate your lead nurturing emails without needing any technical skills.

Our email builder and automation tools give you everything you need to create beautifully designed emails that connect with your audience. You can get started today and see how simple email marketing can be by signing up for Flodesk.

Wrapping Up

These templates provide a clear framework for your lead nurturing strategy, helping you build emails that connect with your audience. Use them as a starting point to craft messages that resonate and drive action.

When you're ready to bring your emails to life, Flodesk offers an intuitive platform to design and automate your campaigns. Get started with Flodesk and turn your new leads into lasting relationships.