Renewal emails are your secret weapon for keeping customers in your corner. They're a simple nudge to remind subscribers why they joined you in the first place and to encourage them to stay.
Starting with a template makes the whole process easier. You get a proven, well-designed structure, letting you send effective emails without staring at a blank page.
Go beyond a simple “your subscription is expiring.” Briefly highlight a key benefit or a popular feature they’ve been enjoying. It’s a gentle way to show them the value they’ll lose if they don’t renew.
Use their name and mention their specific subscription plan. This small touch shows you see them as an individual, not just an account number, and makes the email feel more relevant.
Your email should have a single, obvious goal: getting them to renew. Use a clean, clickable button with direct text like “Renew My Subscription.” Avoid cluttering the email with multiple links or offers.
People are busy, and a single email can easily get lost. Plan a short series—perhaps a heads-up a few weeks before, a reminder a week out, and a final notice on the day of expiry. This gives them multiple chances to act without being pushy.
<template>
Subject: Your [*Subscription Name*] subscription is renewing soon
Hi [*Customer Name*],
This is a friendly reminder that your [*Subscription Plan Name*] subscription is set to automatically renew on [*Renewal Date*].
We hope you've been enjoying your access to [*mention a key benefit or feature*]. To ensure your access continues without interruption, you don’t need to do anything. Your plan will renew using the payment method on file.
If you need to make any changes to your subscription or update your billing details, you can do so here:
Thanks for being with us.
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: It’s time to renew your [*Membership Name*] membership
Hi [*Member Name*],
This is a heads-up that your [*Membership Name*] membership is set to expire on [*Expiry Date*].
We’ve enjoyed having you as part of our community. To make sure you don’t miss out on member-exclusive benefits like [*mention a specific perk, e.g., our private resource library or monthly events*], you can renew your membership today.
Simply click the button below to continue your access without interruption.
If you have any questions, feel free to reply to this email. We’re happy to help.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: Your [*Service Name*] service is about to renew
Hi [*Customer Name*],
This is a reminder that your [*Service Name*] is set to renew on [*Renewal Date*].
To ensure your service continues without interruption, your plan will be automatically renewed. We hope you’ve been enjoying [*mention a key service benefit, e.g., uninterrupted website hosting or seamless data backups*].
If you need to update your payment method or make changes to your plan, you can do so from your account dashboard.
Thanks for trusting us to power your work.
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: Action required: Your [*Product Name*] license is expiring
Hi [*Customer Name*],
This is a heads-up that your license for [*Product Name*] is set to expire on [*Expiry Date*].
To continue using the software and receiving important security updates, you’ll need to renew your license. Renewing ensures your access remains active and your software stays current.
You can renew your license in just a few clicks by visiting the link below.
If you have any questions, just reply to this email. We’re here to help.
All the best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: Regarding the renewal of your [*Contract Name*] contract
Hi [*Client Name*],
This is a notice that your contract, [*Contract Name or Number*], is scheduled to expire on [*Expiry Date*].
We’ve valued our partnership and would like to continue working together. To ensure a seamless continuation of our services, we invite you to renew your contract for the next [*Contract Term, e.g., 12 months*].
Please use the link below to review the new terms and sign the agreement.
If you have any questions or would like to discuss the details, simply reply to this email. We’re happy to connect.
We look forward to our continued collaboration.
Best regards,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
You can use these templates as a starting point to build your own renewal campaigns. Flodesk provides the tools to customize and automate your emails without needing any technical skills.
Our platform is designed to help you send effective emails and manage your list in a straightforward way. See how our intuitive builder can help you grow your business by signing up.
Renewal emails are a direct way to maintain your customer base, and these templates give you a solid foundation to build from.
Flodesk provides the tools to bring these templates to life and automate your renewal campaigns. You can start creating your own renewal emails by signing up today.
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