Connecting with a new real estate lead requires the right message. You want to build trust and stand out, but starting from a blank slate with every email is a challenge.
Using a template provides a reliable starting point. It gives you a proven structure so you can focus on personalizing your outreach instead of writing every email from scratch.
<template>
Subject: Just Listed in [*Neighborhood*]: [*Property Address*]
Hi [*Lead’s Name*],
I’m reaching out because a new listing just went live in [*Neighborhood*], and it immediately made me think of your search. This could be the one.
The property is located at [*Property Address*]. It’s a [*Number of Bedrooms*]-bedroom, [*Number of Bathrooms*]-bathroom home featuring [*mention a standout feature, e.g., an open-concept living space or a private rooftop deck*]. It has that [*mention a specific quality they wanted, e.g., "cozy feel" or "modern design"*] you were looking for.
You can explore the full photo gallery and property details right here: [*Link to Listing*].
If you’d like to see it in person, let me know what day works best for a private tour.
All the best,
[*Your Name*]
[*Your Title*]
[*Your Brokerage*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: You’re Invited: Open House at [*Property Address*]
Hi [*Lead’s Name*],
Following up on your interest in homes in [*Neighborhood*]. I’m hosting an open house for a property I think you’ll want to see in person.
Join me on [*Date of Open House*] from [*Start Time*] to [*End Time*] at [*Property Address*]. This [*Number of Bedrooms*]-bedroom home has the [*mention a key feature, e.g., spacious backyard*] you’ve been looking for.
Feel free to stop by anytime during the event. You can see more photos and details about the property here: [*Link to Listing*].
Hope to see you there,
[*Your Name*]
[*Your Title*]
[*Your Brokerage*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: Price Update for [*Property Address*]
Hi [*Lead’s Name*],
I’m reaching out with an update on [*Property Address*], a home you were interested in. The price has just been reduced.
The new price is [*New Price*]. This is a significant adjustment and presents a great opportunity in the [*Neighborhood*] area. It still has that [*mention a key feature, e.g., large backyard or natural light*] you were looking for.
You can see the updated listing here: [*Link to Listing*].
Does this new price point make it a stronger contender for you? Let me know if you’d like to schedule a time to see it again.
Best,
[*Your Name*]
[*Your Title*]
[*Your Brokerage*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: A quick question about your experience
Hi [*Client’s Name*],
I hope you’re settling in well. It was a pleasure to guide you through the recent [*sale/purchase*] of your home.
Your perspective is valuable, and I was hoping you might be willing to share it. Testimonials help others understand the process from a client’s point of view, and your story could provide clarity for someone just starting their journey.
If you’re open to it, could you write a few sentences about your experience? You could touch on the communication, the process, or the outcome. You can simply reply to this email with your thoughts.
Thank you for considering it.
All the best,
[*Your Name*]
[*Your Title*]
[*Your Brokerage*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: Your [*Month*] [*Neighborhood*] Market Update
Hi [*Lead’s Name*],
Here’s a look at what’s happening in the [*Neighborhood*] real estate market. Whether you're thinking of buying, selling, or are just curious, this information can help you make informed decisions.
This past month, the average home sale price was [*Average Sale Price*], a [*Percentage Change*] change from last month. We saw [*Number of New Listings*] new homes come on the market, and inventory is currently at [*Inventory Level*].
What does this mean for you? [*Add a brief, personalized insight, e.g., "It's becoming more of a seller's market," or "Buyers are finding more negotiating power."*]. If you've been considering a move, now could be an interesting time to explore your options.
If you have any questions about these numbers or want to discuss how they relate to your own property goals, feel free to reply to this email. I’m here to help.
Best,
[*Your Name*]
[*Your Title*]
[*Your Brokerage*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
Now that you have these five real estate lead email templates, you need a platform to put them into action. Flodesk offers intuitive email marketing tools for small businesses, helping you grow your email list and connect with leads. Without needing coding or design skills, you can build, send, and automate emails that engage your audience.
Flodesk gives you everything required for effective email marketing, minus the complexity. Using a straightforward email builder, capable automations, and clean forms, both beginners and experts can send well-designed, high-converting emails in a simple way. It’s a tool built to help you manage your outreach and build client relationships effortlessly.
These templates provide a solid framework for your client communication. Flodesk gives you the platform to deliver them with design and consistency.
Put these strategies into practice and begin building stronger relationships. Sign up for Flodesk to get started.
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