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3 Best Re-engagement Email Sequence Templates for Conversions

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Re-engagement email sequences are a powerful tool in marketing, designed to win back inactive subscribers. They help businesses reconnect with their audience, boosting engagement and driving sales.

These sequences can breathe new life into your email list, ensuring you make the most of your existing contacts. Stay tuned for example sequences in this article.

Tips for Writing Re-engagement Email Sequence

Creating an effective re-engagement email sequence requires a strategic approach tailored to win back inactive subscribers. Here are some unique tips to help you craft a compelling re-engagement campaign:

  • Personalize Your Emails: Use the customer's name and include relevant product information to make the email feel more personal. This can significantly increase open rates and engagement.
  • Offer Incentives: Provide discounts or special offers to entice inactive customers back to your site. If the initial email doesn't get a response, follow up with another email offering a different incentive.
  • Craft Compelling Subject Lines: Your subject line should stand out in a crowded inbox. Use A/B testing to determine which subject lines have higher open rates and ensure they entice customers to open the email.
  • Segment Your Audience: Segment your audience based on their inactivity period. This allows you to personalize emails and make them more relevant to each customer, increasing the chances of re-engagement.
  • Timing and Frequency: Send the first re-engagement email after a set period of inactivity. If there is no response, follow up with another email offering a discount or incentive. Be careful not to send too many emails to avoid unsubscriptions.

We have covered some re-engagement email sequence examples below.

Types of Re-engagement Email Sequence We Will Cover

  1. Win-Back Campaign Email Sequence
  2. Dormant Subscriber Revival Email Sequence
  3. Customer Re-activation Email Sequence

3 Examples of Re-engagement Email Sequence

3 Emails - Win-Back Campaign Email Sequence

For an effective win-back campaign, consider sending Email 2 on Day 3 and Email 3 on Day 7.

Email 1:

<template>

Subject Line: We Miss You! Here's a Special Offer Just for You

Hi [*Customer Name*],

We noticed that it's been a while since you last visited us, and we wanted to let you know that we miss you! At [*Your Company Name*], we value each and every one of our customers, and we’re committed to providing you with the best experience possible.

To show our appreciation, we’re offering you an exclusive discount of [*Discount Percentage*] on your next purchase. Simply use the code [*Discount Code*] at checkout. This offer is valid until [*Expiration Date*], so don’t miss out!

We have some exciting new products and updates that we think you’ll love. Come back and see what’s new. If you have any questions or need assistance, our customer support team is always here to help.

Thank you for being a valued part of our community. We hope to see you soon!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

Email 2:

<template>

Subject Line: Don't Miss Out! Your Exclusive Discount Awaits

Hi [*Customer Name*],

We hope this message finds you well. We noticed you haven't taken advantage of the exclusive discount we offered you in our last email. We wanted to remind you that this special offer is still available, but only for a limited time!

At [*Your Company Name*], we are constantly updating our products and services to better serve you. We believe you'll find something you love, and we don't want you to miss out on this opportunity to save [*Discount Percentage*] on your next purchase. Just use the code [*Discount Code*] at checkout before [*Expiration Date*].

If you have any questions or need assistance, our customer support team is here to help. We value your presence in our community and are eager to welcome you back.

Thank you for being a valued customer. We look forward to seeing you soon!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

Email 3:

<template>

Subject Line: Last Chance! Your Special Discount is About to Expire

Hi [*Customer Name*],

We hope you're doing well. This is a friendly reminder that the exclusive discount we offered you is about to expire. We don't want you to miss out on this special opportunity to save [*Discount Percentage*] on your next purchase at [*Your Company Name*].

Our team has been working hard to bring you the best products and services, and we believe you'll find something you love. To take advantage of this offer, simply use the code [*Discount Code*] at checkout before [*Expiration Date*].

If you have any questions or need assistance, our customer support team is here to help. We value your presence in our community and would love to see you back.

Thank you for being a valued customer. We look forward to welcoming you back soon!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

4 Emails - Dormant Subscriber Revival Email Sequence

For an effective dormant subscriber revival campaign, consider sending Email 2 on Day 4, Email 3 on Day 8, and Email 4 on Day 12.

Email 1:

<template>

Subject Line: We Miss You! Come Back and See What's New

Hi [*Customer Name*],

We hope this email finds you well. It's been a while since we last saw you at [*Your Company Name*], and we wanted to reach out to let you know that we miss you!

We've been busy updating our products and services, and we think you'll love the new additions. To show our appreciation for your past support, we're offering you an exclusive discount of [*Discount Percentage*] on your next purchase. Simply use the code [*Discount Code*] at checkout. This offer is valid until [*Expiration Date*], so don't miss out!

If you have any questions or need assistance, our customer support team is always here to help. We value your presence in our community and would love to welcome you back.

Thank you for being a valued customer. We look forward to seeing you soon!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

Email 2:

<template>

Subject Line: We Have Something Special Just for You!

Hi [*Customer Name*],

We hope you're doing well. We noticed you haven't had the chance to check out our latest offerings at [*Your Company Name*]. We've been working hard to bring you new and exciting products, and we think you'll love what we've added.

To make your return even more special, we're offering you an exclusive discount of [*Discount Percentage*] on your next purchase. Just use the code [*Discount Code*] at checkout before [*Expiration Date*]. This is our way of saying thank you for being a valued part of our community.

If you have any questions or need assistance, our customer support team is always here to help. We truly value your presence and would love to see you back.

Thank you for being a valued customer. We look forward to welcoming you back soon!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

Email 3:

<template>

Subject Line: We Have Exciting Updates Just for You!

Hi [*Customer Name*],

We hope this email finds you well. It's been a while since we last connected, and we wanted to share some exciting updates from [*Your Company Name*] that we think you'll love.

Our team has been hard at work, and we've introduced some fantastic new products and features that we believe will enhance your experience. To make your return even more special, we're offering you an exclusive discount of [*Discount Percentage*] on your next purchase. Simply use the code [*Discount Code*] at checkout before [*Expiration Date*].

We value your presence in our community and would love to hear your feedback on our new offerings. If you have any questions or need assistance, our customer support team is always here to help.

Thank you for being a valued customer. We look forward to welcoming you back soon!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

Email 4:

<template>

Subject Line: We Value You! Here's a Special Offer to Welcome You Back

Hi [*Customer Name*],

We hope this message finds you well. It's been a while since we last connected, and we genuinely miss having you as part of our community at [*Your Company Name*].

We've been working tirelessly to bring you the best products and services, and we have some exciting new updates that we think you'll love. To show our appreciation for your past support, we're offering you an exclusive discount of [*Discount Percentage*] on your next purchase. Simply use the code [*Discount Code*] at checkout before [*Expiration Date*].

Your feedback is incredibly valuable to us, and we would love to hear your thoughts on our new offerings. If you have any questions or need assistance, our customer support team is always here to help.

Thank you for being a valued customer. We look forward to welcoming you back and continuing to serve you with the best we have to offer.

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

5 Emails - Customer Re-activation Email Sequence

For an effective customer re-activation campaign, consider sending Email 2 on Day 3, Email 3 on Day 6, Email 4 on Day 9, and Email 5 on Day 12.

Email 1:

<template>

Subject Line: We Miss You! Here's a Special Offer to Welcome You Back

Hi [*Customer Name*],

We hope this email finds you well. It's been a while since we last saw you at [*Your Company Name*], and we wanted to reach out to let you know that we miss you!

We've been busy updating our products and services, and we think you'll love the new additions. To show our appreciation for your past support, we're offering you an exclusive discount of [*Discount Percentage*] on your next purchase. Simply use the code [*Discount Code*] at checkout. This offer is valid until [*Expiration Date*], so don't miss out!

If you have any questions or need assistance, our customer support team is always here to help. We value your presence in our community and would love to welcome you back.

Thank you for being a valued customer. We look forward to seeing you soon!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

Email 2:

<template>

Subject Line: We Have Exciting News and a Special Offer Just for You!

Hi [*Customer Name*],

We hope this message finds you well. It's been a while since we last connected, and we wanted to share some exciting news from [*Your Company Name*] that we think you'll love.

Our team has been hard at work, and we've introduced some fantastic new products and features that we believe will enhance your experience. To make your return even more special, we're offering you an exclusive discount of [*Discount Percentage*] on your next purchase. Simply use the code [*Discount Code*] at checkout before [*Expiration Date*].

We value your presence in our community and would love to hear your feedback on our new offerings. If you have any questions or need assistance, our customer support team is always here to help.

Thank you for being a valued customer. We look forward to welcoming you back soon!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

Email 3:

<template>

Subject Line: We Have a Special Surprise for You!

Hi [*Customer Name*],

We hope this email finds you well. It's been a while since we last connected, and we wanted to share some exciting updates from [*Your Company Name*] that we think you'll love.

Our team has been hard at work, and we've introduced some fantastic new products and features that we believe will enhance your experience. To make your return even more special, we're offering you an exclusive discount of [*Discount Percentage*] on your next purchase. Simply use the code [*Discount Code*] at checkout before [*Expiration Date*].

We value your presence in our community and would love to hear your feedback on our new offerings. If you have any questions or need assistance, our customer support team is always here to help.

Thank you for being a valued customer. We look forward to welcoming you back soon!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

Email 4:

<template>

Subject Line: We Have a Special Gift for You!

Hi [*Customer Name*],

We hope this email finds you well. It's been a while since we last connected, and we wanted to reach out with some exciting news from [*Your Company Name*].

Our team has been working diligently to bring you the best products and services, and we have some fantastic new additions that we think you'll love. To make your return even more special, we're offering you an exclusive discount of [*Discount Percentage*] on your next purchase. Simply use the code [*Discount Code*] at checkout before [*Expiration Date*].

We value your presence in our community and would love to hear your thoughts on our new offerings. If you have any questions or need assistance, our customer support team is always here to help.

Thank you for being a valued customer. We look forward to welcoming you back soon!

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

Email 5:

<template>

Subject Line: We Have a Special Offer to Welcome You Back!

Hi [*Customer Name*],

We hope this email finds you well. It's been a while since we last connected, and we genuinely miss having you as part of our community at [*Your Company Name*].

Our team has been working tirelessly to bring you the best products and services, and we have some exciting new updates that we think you'll love. To show our appreciation for your past support, we're offering you an exclusive discount of [*Discount Percentage*] on your next purchase. Simply use the code [*Discount Code*] at checkout before [*Expiration Date*].

Your feedback is incredibly valuable to us, and we would love to hear your thoughts on our new offerings. If you have any questions or need assistance, our customer support team is always here to help.

Thank you for being a valued customer. We look forward to welcoming you back and continuing to serve you with the best we have to offer.

Best regards,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

What About Using Flodesk?

Flodesk

Using Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Re-engagement email sequences are a powerful way to win back inactive subscribers, and Flodesk makes it easy to implement these strategies. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform.

Plus, enjoy affordable and simple pricing—your price stays the same no matter how big your list gets. Sign up for free and start reconnecting with your audience today.

Wrapping Up

Re-engagement email sequences are a vital tool for revitalizing your email list and reconnecting with inactive subscribers. They can significantly boost engagement and drive sales, ensuring you make the most of your existing contacts.

If you're looking to elevate your marketing strategy with effective re-engagement email sequences, Flodesk is the perfect platform for you. Sign up for free and start creating beautiful, automated emails that will help you win back your audience and grow your business effortlessly.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

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