Press Release Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for press releases that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own press release emails.

What should go into Press Release emails?

A good Press Release email is concise and compelling, capturing the reader's attention with a strong headline and a clear, newsworthy message. It should include essential details, a call to action, and contact information, making it easy for journalists to follow up.

• Headline: Craft a captivating headline that summarizes the main news. Use phrases like "Announcing," "Introducing," or "Breaking News."
• Opening Paragraph: Start with a strong lead that answers the who, what, when, where, and why. For example, "XYZ Company is thrilled to announce the launch of..."
• Body Content: Provide detailed information, including quotes, statistics, and background. Use phrases like "According to our CEO," or "Recent studies show..."
• Call to Action: Encourage the reader to take the next step, whether it's visiting a website or contacting for more information. Use direct language like "Click here to learn more" or "Contact us for an interview."
• Contact Information: Include the name, email, and phone number of the media contact. For example, "For more information, contact Jane Doe at jane.doe@xyz.com."
• Visuals: Attach high-quality images or links to videos that support the story. Use phrases like "See attached images" or "Watch our video here."

Let's jump into it and explore 10 email examples of good Press Release emails!

10 Press Release Email Examples

1) PRESS

The email titled "Don’t Wait: Green Friday Ends Soon!" from PRESS is a compelling example of a good Press Release email. It effectively captures attention with a sense of urgency and provides a clear call to action, encouraging immediate engagement from the reader.

2) Methodical Coffee

Methodical Coffee's email announcing the new release of "Guatemala, La Colmenita" is a stellar example of a good Press Release email. It effectively combines a captivating headline with detailed information about the new product, making it both informative and engaging for the reader.

3) Appvia

Appvia's email titled "Just Released: Top Cloud Engineering Stats for 2024" is a prime example of an effective press release email. It is well-structured and informative, with a clear subject line that immediately informs the recipient about the content, making it highly suitable for engaging customers and sharing important updates.

4) Craighill

Craighill's email titled "Hot Off the Press: A Collaboration Etched in Steel" stands out as a Press Release email due to its compelling headline and clear focus on a unique collaboration. The email effectively captures the reader's attention with its intriguing subject and provides detailed information about the collaboration, making it both engaging and informative.

5) Figlia

Figlia, the sender of the email titled "Press knows best," is a company that values press and media coverage, as inferred from the email subject. The company did a good job with this email by creating a well-designed and effective communication piece that likely includes a strong call-to-action and engaging content, making it stand out and be featured for its excellence.

6) Fermat

Fermat's email titled "Our Biggest Product Release to Date" is a standout example of a Press Release email. It captures the reader's attention with a bold headline and provides detailed information about the new product, making it both engaging and informative for the audience.

7) Apple

Apple is a globally recognized technology company known for its innovative products and services, including the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. The email titled "Apple TV Releases & Affiliate Promotions" is effective as a press release because it is well-structured and visually appealing, making it easy for recipients to quickly grasp the key information.

8) Stumptown Coffee Roasters

Stumptown Coffee Roasters' email titled "Big Bag, Big Deal" is a prime example of a Press Release email. It captures attention with a bold headline and provides clear, concise information about the promotion, making it easy for readers to understand the key message and take action.

9) VanMoof

VanMoof's email titled "Hot off the press: reviews of the VanMoof S4 & X4" stands out due to its clean and organized layout, which makes it easy for readers to navigate and absorb the information. The use of clear headings and subheadings, along with a modern sans-serif font, enhances readability and gives the email a sleek, professional appearance.

10) Musicbed

Musicbed's email titled "Hear the Best of CHPTRS Across 18 Releases" is a compelling example of a great Press Release email. It effectively captures the reader's attention with a clear and engaging headline, while providing detailed information about the featured music releases, making it both informative and enticing for the audience.

Why you should use Flodesk to help create your emails

With Flodesk, creating a standout Press Release email is a breeze. Its intuitive drag-and-drop interface empowers you to design visually stunning emails effortlessly, ensuring your message not only looks professional but also captivates your audience from the get-go.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.