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10 Press Release Email Examples Examples and Tips

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In this article, you'll find 10 email examples for press releases that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design choices before creating your own press release emails.

What should go into press release emails?

A good press release email is concise and newsworthy, capturing the recipient's attention with a compelling subject line and a clear, engaging message. It should highlight the most important information upfront, ensuring the reader understands the significance of the announcement immediately.

  • Subject Line: Craft a captivating subject line that grabs attention. Examples include "Breaking News: [Company] Launches New Product" or "Exciting Update: [Event] Announcement."
  • Headline: Use a strong, clear headline that summarizes the main point of the press release. Phrases like "Introducing [Product]" or "Announcing [Event]" work well.
  • Opening Paragraph: Start with a brief introduction that answers the who, what, when, where, and why. For instance, "Today, [Company] is thrilled to announce the launch of [Product], set to revolutionize [Industry]."
  • Body Content: Provide detailed information, including key features, benefits, and quotes from relevant stakeholders. Use phrases like "This innovative solution offers..." or "According to [CEO], 'We are excited to...'"
  • Call to Action: Encourage the reader to take the next step, whether it's visiting a website, attending an event, or contacting for more information. Examples include "Learn more at [Website]" or "Join us at [Event]."
  • Contact Information: Include contact details for media inquiries, such as an email address or phone number. Phrases like "For more information, contact [Name] at [Email]" are essential.

Let's jump into it!

1. PRESS

The email from PRESS titled "Don’t Wait: Green Friday Ends Soon!" is a compelling example of a press release email. Its urgency-driven subject line and clear call to action effectively capture the reader's attention, making it a standout communication piece.

2. Methodical Coffee

Methodical Coffee is a coffee company known for releasing new and unique coffee products, such as the Guatemala, La Colmenita. The email effectively announces a new product release with a clear subject line, engaging content, and options for the recipient to save or share the email, enhancing its reach and engagement.

3. Appvia

Appvia's email titled "Just Released: Top Cloud Engineering Stats for 2024" effectively captures the essence of a press release by providing valuable and timely information to its audience. Its well-structured format, engaging content, and shareable design make it an excellent example of how to communicate important updates to customers.

4. Craighill

Craighill's email titled "Hot off the press: a collaboration etched in steel" effectively announces a new collaboration, making it a significant update for the company. Its clear and engaging content, combined with a compelling subject line, ensures the announcement captures the reader's attention and stands out as a noteworthy press release email.

5. Figlia

Figlia's email titled "Press Knows Best" effectively captures the essence of a press release by providing clear and engaging content that highlights the company's latest updates. The email's well-structured format and compelling subject line ensure that the announcement stands out, making it a noteworthy example of effective communication.

6. Fermat

Fermat's email titled "Our Biggest Product Release to Date" captures attention with its bold announcement and clear, engaging content. The email's structured format and compelling subject line ensure the message is both memorable and impactful, making it a standout example of a press release email.

7. Apple

Apple is a globally recognized technology company known for its innovative products and services, including the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. The email about Apple TV releases and affiliate promotions is effective because it provides clear and concise information, making it easy for recipients to quickly grasp the key points. Its visually appealing design captures attention, and the included calls to action encourage engagement with the content and promotions.

8. Stumptown Coffee Roasters

Stumptown Coffee Roasters, known for its high-quality coffee and innovative brewing methods, recently announced a special promotion with the email titled "Big Bag, Big Deal." This email stands out due to its clear and engaging content, which highlights the promotion effectively and encourages immediate action from the recipients.

9. VanMoof

VanMoof's email titled "Hot off the press: reviews of the VanMoof S4 & X4" effectively captures attention with its clean and organized layout, making it easy for recipients to navigate and absorb the information. The use of a bold, engaging subject line and a visually appealing design ensures that the email stands out, while the clear call-to-action encourages further engagement with the content.

10. Musicbed

Musicbed's email titled "Hear the Best of CHPTRS Across 18 Releases" effectively showcases the company's extensive music library by highlighting a curated selection of tracks. Its clear and engaging content, combined with a visually appealing design, ensures that the announcement captures the reader's attention and encourages exploration of the featured music releases.

Why you should use Flodesk to help create your emails

With Flodesk, crafting a standout press release email is a breeze. Its intuitive design tools and stunning templates empower you to create visually appealing, professional emails that captivate your audience effortlessly. Elevate your announcements with ease and confidence, knowing your message will shine.

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE