Press Release Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for press releases that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier for you to create your own effective press release emails.

What should go into Press Release emails?

A good Press Release email is concise and newsworthy, capturing the reader's attention with a compelling headline and a clear, engaging message. It should include essential details, a strong call to action, and contact information for further inquiries.

• Headline: Craft a captivating headline that summarizes the main news. For example, "XYZ Company Launches Revolutionary Product Today."
• Introduction: Start with a brief introduction that hooks the reader. Use phrases like "We are excited to announce..." or "Breaking news from XYZ Company..."
• Body: Provide the core details of the announcement. Include specifics such as dates, locations, and key figures. For instance, "The new product will be available starting June 1st and features cutting-edge technology."
• Quotes: Add quotes from key stakeholders to lend credibility and a human touch. Example: "Our CEO, Jane Doe, says, 'This product will change the industry standard...'"
• Call to Action: Encourage the reader to take the next step, whether it's visiting a website, contacting for more information, or attending an event. Use direct language like "Visit our website for more details" or "Contact us to schedule an interview."
• Contact Information: Provide clear contact details for media inquiries. Example: "For more information, contact John Smith at john.smith@xyzcompany.com or call (123) 456-7890."

Let's jump into it and explore 10 email examples of good Press Release emails!

10 Press Release Email Examples

1) PRESS

PRESS is a sender known for its email titled "Don’t Wait: Green Friday Ends Soon!" which effectively captures attention with a time-sensitive headline and a clear call to action. This email is a good press release example because it combines urgency with a straightforward message, encouraging immediate engagement from the reader.

2) Methodical Coffee

Methodical Coffee's email announcing the new release of Guatemala, La Colmenita is a prime example of effective press release communication. The email's clear subject line, visually appealing design, and easy-to-share format make it a powerful tool for engaging users and promoting new products.

3) Appvia

Appvia's email, titled "Just Released: Top Cloud Engineering Stats for 2024," is a compelling example of a press release email. Its clean design and straightforward presentation of key statistics make it an effective tool for informing customers about significant industry updates, ensuring the message is both accessible and engaging.

4) Craighill

Craighill's email, titled "Hot Off the Press: A Collaboration Etched in Steel," stands out as a press release email due to its clear and engaging headline, which immediately captures the reader's attention. The email's straightforward design and focus on a unique collaboration make it an effective tool for informing and engaging users, emphasizing simplicity and aesthetic appeal.

5) Figlia

Figlia is a company that excels in creating engaging and visually appealing emails, as demonstrated by their "Press knows best" email. The email's clean design and straightforward message effectively capture the reader's attention, making it a powerful tool for user engagement and information dissemination.

6) Fermat

Fermat's email, titled "Our Biggest Product Release to Date," is a standout example of a press release email. The email's clear and concise headline immediately informs the reader of the significance of the announcement, while its clean design and straightforward message make it easy to understand and visually appealing. This approach empowers users by providing them with essential information in a simple and aesthetically pleasing format.

7) Apple

Apple is a global technology company known for its innovative products and services, including the iPhone, iPad, and Apple TV. The press release email titled "Apple TV Releases Affiliate Promotions" is effective due to its clear and concise headline, which immediately informs the reader of the announcement, and its clean, visually appealing design that makes the information easy to digest and share.

8) Stumptown Coffee Roasters

Stumptown Coffee Roasters is a renowned coffee company known for its high-quality, ethically sourced beans and commitment to exceptional brewing standards. Their "Big Bag, Big Deal" email stands out due to its clear, engaging headline and visually appealing design, making it easy for users to understand the announcement and take action.

9) VanMoof

VanMoof is a company known for its innovative electric bikes, designed to make urban commuting more efficient and enjoyable. The email titled "Hot Off the Press: Reviews of the VanMoof S4 & X4" stands out with its clear and engaging headline, straightforward design, and focus on user reviews, making it an effective tool for informing and engaging users.

10) Musicbed

Musicbed is a platform that offers a curated selection of music for filmmakers and creatives, providing high-quality tracks to enhance their projects. The email titled "Hear the Best of Chptrs Across 18 Releases" is a great press release example due to its clear and engaging headline, visually appealing design, and straightforward message, making it easy for users to understand and act upon the announcement.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning press release emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft visually appealing and effective messages with ease, ensuring your announcements stand out and engage your readers.

Wrapping Up

Flodesk makes it easy to create stunning press release emails that captivate your audience. With our intuitive design tools and customizable templates, you can craft visually appealing and effective messages effortlessly, ensuring your announcements stand out and engage your readers.

Our platform offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list without the need for coding or design skills. Trusted by over 100,000 businesses, Flodesk empowers both beginners and experts to send beautiful, high-converting emails in a simple and efficient way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for effective email marketing—without the complexity.

Sign up for Flodesk today and start creating emails that make an impact. Join us now.