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5 Great Partnership Email Templates To Copy & Paste

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Reaching out for partnerships is a powerful way to grow your brand, but figuring out what to say can be tricky.

That's where having a good template comes in handy.

It gives you a proven starting point, so you can focus on making the message your own.

Tips for Writing Partnership Emails

  • Do your homework. Show you've actually engaged with their brand. Mention a specific project, post, or detail you admire. This immediately separates you from the generic mass emails they get every day.
  • Make it about them. Frame the entire pitch around the value you bring to their audience or business. How does this partnership help them? Lead with that, and you'll have their attention.
  • Keep it short and scannable. No one has time for an essay. Use short sentences and paragraphs to get your point across quickly. A clean, easy-to-read email respects their time and is more likely to get a response.
  • Have one clear ask. Don't overwhelm them with options. End your email with a single, simple call to action. Whether it's a quick call or a simple "reply if you're interested," make it easy for them to say yes.

Types of Partnership Email Templates We Will Cover

  1. Introduction Email Template
  2. Collaboration Proposal Email Template
  3. Follow-Up Email Template
  4. Partnership Agreement Email Template
  5. Thank You Email Template

5 Partnership Email Templates

1) Introduction Email Template

<template>

Subject: Idea for [Their Company Name] + [Your Company Name]

Hi [Their Name],

I've been following [Their Company Name] for a while, and I really admire your work on [mention a specific project, post, or achievement]. It stood out to me.

My name is [Your Name], and I'm with [Your Company Name]. We specialize in [briefly describe what your company does]. Given your focus on [their company's focus or value], I see a clear overlap in our audiences and think a collaboration could be mutually beneficial.

I have a few thoughts on how we could work together. Would you be open to a brief call next week to discuss them?

Best,

[Your Name]

[Your Position]

[Your Company Name]

[Your Website Link]

</template>

2) Collaboration Proposal Email Template

<template>

Subject: Collaboration Proposal: [Your Specific Idea]

Hi [Their Name],

Following up on our last conversation, I wanted to propose a specific collaboration I think would be a great fit for both our audiences: [clearly and concisely describe the collaboration idea].

Here’s a quick look at how I see it working: [briefly explain the project's structure, what you'll contribute, and what you'd need from them]. The goal is to create something valuable for your community by [explain the benefit to their audience].

I believe this collaboration would be a win-win. It would give your audience access to [mention the value you provide], and we would, of course, promote the final project to our audience of [mention your audience size or reach].

Let me know what you think. If the idea sounds interesting, I'm happy to share a more detailed outline.

Best,

[Your Name]

[Your Position]

[Your Company Name]

[Your Website Link]

</template>

3) Follow-Up Email Template

<template>

Subject: Following up: [Your Company Name] + [Their Company Name]

Hi [Their Name],

I'm just following up on the email I sent last week about a potential collaboration. I know how busy things can get, so I wanted to bring this back to the top of your inbox.

I'm still confident that a partnership focused on [briefly restate the core idea or benefit] could bring a lot of value to your audience. I believe our work at [Your Company Name] aligns well with your mission.

If you've had a chance to consider it, I'd love to hear your thoughts. Are you open to a quick chat sometime next week?

Best,

[Your Name]

[Your Position]

[Your Company Name]

[Your Website Link]

</template>

4) Partnership Agreement Email Template

<template>

Subject: Partnership Agreement: [Your Company Name] + [Their Company Name]

Hi [Their Name],

I'm excited to move forward with our collaboration. It’s been great aligning on our shared goals, and I’m confident this partnership will be valuable for both of our communities.

I’ve attached the formal partnership agreement for your review. It outlines everything we've discussed to ensure we're on the same page. The key details include:

  • Scope: [Briefly describe the scope of the partnership]
  • Deliverables: [List key deliverables from both sides]
  • Timeline: [Mention start/end dates or key milestones]
  • Compensation: [Outline the financial or value-exchange terms]

Please look it over and let me know if you have any questions. If everything aligns with your understanding, you can sign it and send it back. Once that's done, we can officially kick things off.

Looking forward to creating something great together.

Best,

[Your Name]

[Your Position]

[Your Company Name]

[Your Website Link]

</template>

5) Thank You Email Template

<template>

Subject: Thank you for the [Project Name] collaboration

Hi [Their Name],

I’m writing to thank you for the successful collaboration on [Project Name]. It was a pleasure working with you and your team.

The response has been positive, and we especially appreciated [mention a specific positive aspect of working with them, e.g., your team's creative input or efficiency]. It made a real difference to the outcome.

We hope this is the first of many partnerships and look forward to finding new ways to work together in the future.

Thanks again,

[Your Name]

[Your Position]

[Your Company Name]

[Your Website Link]

</template>

What About Using Flodesk?

Flodesk

Once you've used these templates to secure a partnership, the next step is sharing the collaboration with your audience. Flodesk is designed for exactly that, helping you create and automate the emails that keep your community engaged.

Our intuitive builder lets you design emails and forms that match your brand, no technical skills required. See how simple email marketing can be and start growing your list.

Wrapping Up

These templates give you a solid foundation for building new partnerships. Once those collaborations are live, you'll need a way to share the news with your audience.

Flodesk helps you design beautiful emails to announce your work and grow your business. Get started and see how simple it can be.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

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