5 Great Nps Survey Email Templates To Copy & Paste

Net Promoter Score (NPS) surveys are a direct line to understanding what your customers really think and how loyal they are.

But you don't have to start from scratch. Using a template gives you a proven structure so you can send a beautiful, effective survey in minutes.

Tips for Writing Nps Survey Emails

• Keep it simple. Your email should be as straightforward as the NPS question itself. Skip the long introductions and get right to the point. A clean, focused email respects your customer's time and gets better response rates.
• Add a personal touch. Use your customer's name and, if possible, reference their recent purchase or interaction. This shows you see them as an individual, not just a data point, and makes the request feel more relevant.
• Briefly explain the impact. Let people know their feedback matters. A simple sentence like, “Your answer helps us improve our products for you,” is enough to show that you're listening and their opinion will shape what you do next.
• Write a clear subject line. No need for marketing fluff here. Something direct like, “How did we do?” or “Quick question for you” works perfectly. It sets a clear expectation that the email is short and requires a quick action.
• Embed the question in the email. This is a game-changer. Instead of linking out to a survey page, let users click their score (0-10) directly in the email. It removes friction and makes providing feedback almost effortless. This single step can dramatically increase your response rate.

Types of Nps Survey Email Templates We Will Cover

1. Welcome NPS Email Template
2. Post-Purchase NPS Email Template
3. Customer Support NPS Email Template
4. Renewal NPS Email Template
5. Event Feedback NPS Email Template

5 Nps Survey Email Templates

1) Welcome NPS Email Template

<template>

Subject: A quick question about your start with us

Hi [*Customer Name*],

Welcome to [*Your Company Name*]. We're excited to have you here and hope you're settling in well.

Now that you've had a chance to get started, we'd appreciate your honest feedback on one simple question. Your answer helps us improve the experience for new customers like you.

How likely are you to recommend [*Your Company Name*] to a friend or colleague?

[*Embedded 0-10 rating scale*]

Just click a number to respond—it only takes a second.

Thanks for your help,

[*Your Name*]

[*Your Title*]

[*Your Company Name*]

</template>

2) Post-Purchase NPS Email Template

<template>

Subject: How was your recent purchase?

Hi [*Customer Name*],

Thanks for your recent order of [*Product Name*]. We hope you're enjoying it.

Now that you've had a chance to try it out, we'd love to hear your thoughts on the experience. Your feedback directly helps us improve our products and service.

Based on your recent purchase, how likely are you to recommend [*Your Company Name*] to a friend or colleague?

[*Embedded 0-10 rating scale*]

Simply click a number to respond. It only takes a moment.

Thanks for your help,

[*Your Name*]

[*Your Title*]

[*Your Company Name*]

</template>

3) Customer Support NPS Email Template

<template>

Subject: How did we do with your support request?

Hi [*Customer Name*],

We're following up on your recent interaction with our support team. We hope we were able to fully answer your questions.

To help us improve our customer support, we'd appreciate your feedback on the experience. Your answer to this one question helps us make our service better for you and everyone else.

Based on your recent support experience, how likely are you to recommend [*Your Company Name*] to a friend or colleague?

[*Embedded 0-10 rating scale*]

Simply click a number to respond. It only takes a second.

Thanks for your help,

[*Your Name*]

[*Your Title*]

[*Your Company Name*]

</template>

4) Renewal NPS Email Template

<template>

Subject: Before you renew: A quick question for you

Hi [*Customer Name*],

As your renewal for [*Subscription/Plan Name*] approaches, we wanted to check in. Your experience as a long-term customer is incredibly important to us.

To help us improve, we'd appreciate your feedback on one simple question. Your answer helps us understand what to focus on for loyal customers like you.

With your renewal in mind, how likely are you to recommend [*Your Company Name*] to a friend or colleague?

[*Embedded 0-10 rating scale*]

Just click a number to respond—it only takes a second.

Thanks for helping us build a better experience,

[*Your Name*]

[*Your Title*]

[*Your Company Name*]

</template>

5) Event Feedback NPS Email Template

<template>

Subject: How was the [*Event Name*]?

Hi [*Customer Name*],

Thanks for joining us at [*Event Name*]. We hope you found the session valuable.

To help us improve our future events, we'd appreciate your feedback on the experience. Your answer to this one question will help us understand what resonated most.

Based on your experience, how likely are you to recommend our events to a friend or colleague?

[*Embedded 0-10 rating scale*]

Simply click a number to respond—it only takes a second.

Thanks for your help,

[*Your Name*]

[*Your Title*]

[*Your Company Name*]

</template>

What About Using Flodesk?

Having the right template is the first step to understanding your customers. The next is sending it with a tool that makes creating and automating emails feel effortless.

Flodesk gives you the power to design and send surveys like these, helping you connect with your audience without the technical complexity. See how simple email marketing can be and get started with Flodesk.

Wrapping Up

Gathering meaningful customer feedback is more direct than you might think. These templates provide a clear framework for understanding what your audience needs.

Now, you need a tool that makes sending them just as simple. Get started with Flodesk to design and automate your surveys.