Got something new to share? Announcing a new product, collection, or service is one of the most exciting parts of running a business, and a well-crafted email is the best way to spread the word.
Starting with a template helps you design a beautiful, effective announcement quickly. Here are five types of new arrival emails you can create to build buzz and drive sales.
People connect with stories, not just products. Why did you create this new item? Was it a customer request? A flash of late-night inspiration? Sharing the 'why' gives your new arrival context and makes it more than just another thing to buy.
Your new arrival is the star of the show, so give it the spotlight. Use beautiful, high-quality photography or even a GIF to show it off from every angle. A stunning visual is often more persuasive than paragraphs of text.
Make your email list feel like an inner circle. Frame the announcement as a special preview just for them before you announce it on social media. A little exclusivity goes a long way in building loyalty.
What's the one thing you want readers to do? Click to shop. Don't muddy the waters with multiple requests. A single, obvious button like "Shop the Collection" or "Explore What's New" guides them directly where you want them to go.
<template>
Subject: It’s here: Introducing [*Product Name*]
We’ve been working on something behind the scenes, and the day is finally here. We’re excited to introduce [*Product Name*]—our brand new [*type of product*] designed to [*solve a specific problem or meet a need*].
This wasn't just a random idea. We created [*Product Name*] because [*share the origin story or the ‘why’ behind the product*]. It features [*mention 2-3 key features or benefits*] to help you [*achieve a specific outcome*].
We think it’s going to make a real difference, and we want you to be the first to experience it.
[*Shop the New Product*]
We can’t wait to hear what you think.
All the best,
[*Your Name*]
[*Your Title*]
[*Your Company Name*]
</template>
<template>
Subject: Hello, [*Season*]: The New Collection Is Here
As the seasons change, so does our inspiration. We’re excited to welcome [*the new season*] with the launch of our latest collection, designed to capture the feeling of [*describe the seasonal mood, e.g., crisp autumn mornings, long summer days*].
The [*Collection Name*] is a curated selection of [*types of products*] inspired by [*mention the core theme or inspiration*]. We focused on [*mention 1-2 key elements, e.g., rich textures, a specific color palette, sustainable materials*] to create pieces that feel both fresh and timeless.
This collection is here for a limited time. Explore the new arrivals and find your new favorites for the season.
[*Shop the New Collection*]
Enjoy the new season,
[*Your Name*]
[*Your Title*]
[*Your Company Name*]
</template>
<template>
Subject: Once It’s Gone, It’s Gone: The [*Product Name*] Is Here
Some things aren’t meant to last forever. We’ve created something special and in very limited quantities: introducing the [*Product Name*].
This isn’t your everyday [*type of product*]. We made a small batch of just [*number of units*] using [*mention a unique material, process, or collaboration detail*]. We wanted to create something truly one-of-a-kind, and this is it.
Because this is a limited run, it won’t be restocked. This is your only chance to own it.
[*Shop the Limited Edition*]
Don't miss out.
Best,
[*Your Name*]
[*Your Title*]
[*Your Company Name*]
</template>
<template>
Subject: A new way to [*achieve a goal*]: Introducing [*Service Name*]
We’re always looking for ways to help you [*achieve a core business goal, e.g., grow your business, save time*]. That’s why we’re introducing a new service designed to do just that.
Meet [*Service Name*], our new [*type of service*] that helps you [*explain the primary benefit, e.g., take the guesswork out of marketing*]. We created this service because we saw that [*mention a common customer pain point*].
With [*Service Name*], you’ll get access to [*mention 2-3 key features or deliverables, e.g., personalized strategy sessions, a dedicated expert, custom reports*] to help you reach your goals more effectively.
[*Learn More & Get Started*]
We’re excited to see how you use it to move your business forward.
Cheers,
[*Your Name*]
[*Your Title*]
[*Your Company Name*]
</template>
<template>
Subject: Together at last: [*Your Brand Name*] x [*Collaborator Brand Name*]
Good things happen when creative minds meet. We’ve long admired [*Collaborator Brand Name*] for their [*mention a shared value or quality, e.g., commitment to craftsmanship, unique design perspective*], and we’re excited to announce that we’ve finally teamed up.
Introducing the [*Collection/Product Name*], a limited collection that brings together the best of both our worlds. We combined our expertise in [*your brand’s strength*] with their mastery of [*collaborator’s strength*] to create something truly special.
Explore the collection and see what we made together.
[*Shop the Collaboration*]
We’re proud of what we’ve created and can’t wait for you to experience it.
Best,
[*Your Name*]
[*Your Title*]
[*Your Company Name*]
</template>
Now that you have these five new arrival email templates, you need a simple way to bring them to life. Flodesk provides intuitive email marketing tools built for small businesses, helping you grow your email list and generate revenue. You don’t need coding or design skills to create, send, and automate emails that truly engage your subscribers.
Our platform includes the world’s most intuitive email builder, powerful automation features, and beautifully designed forms. We give you all the tools for effective email marketing, without the steep learning curve. Flodesk makes it possible for anyone, from beginners to experts, to send high-converting emails that look great.
Announcing what's new is a key moment for your business, and these templates provide a solid foundation. They give you a clear path to share your latest products and services effectively.
Now it's time to bring your announcements to life. Sign up for Flodesk to design and send emails that connect with your audience.
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