Automation Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for automation that have been successfully used by various companies. Seeing these examples can help you understand best practices and inspire your own email automation strategies.

What should go into Automation emails?

A good automation email is personalized and timely, ensuring that the recipient feels valued and engaged. It should include dynamic content that adapts to the recipient's behavior and preferences, making each email feel unique and relevant.

• Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [First Name], we have something special for you!"
• Clear and Compelling Subject Line: Use attention-grabbing phrases that hint at the email's value. Examples include "Unlock Your Exclusive Offer" or "Don't Miss Out on These Tips."
• Engaging Content: Include dynamic elements like personalized recommendations or tailored offers. Phrases like "Based on your recent activity" or "We thought you might like" work well here.
• Strong Call to Action (CTA): Encourage immediate action with clear, concise CTAs. Examples include "Shop Now," "Learn More," or "Get Started."
• Visual Appeal: Use aesthetically pleasing design elements such as images, icons, and a clean layout. Ensure the email is easy to read and visually engaging.
• Follow-Up and Feedback: Include options for feedback or follow-up actions. Phrases like "Tell us what you think" or "Rate your experience" can be effective.

Let's jump into it and explore 10 email examples of good automation emails!

10 Automation Email Examples

1) Bill

Bill's email titled "The State of Financial Automation" effectively communicates insights on financial automation services. Its strong design and clear messaging make it a standout example of an automation email, ensuring recipients are both informed and engaged.

2) Google

Google's email titled "Smiles Davis, ’tis the season for festive home automations" is a prime example of effective automation. It leverages the festive season to promote home automation products in a timely and relevant manner, while personalizing the message to engage the recipient and increase the likelihood of interaction and conversion.

3) Chase

Chase's email titled "Smiles Davis, save time and enjoy peace of mind with automatic payments and more" effectively promotes automation by emphasizing the benefits of automatic payments, such as saving time and providing peace of mind. The personalized subject line directly addresses the recipient, making the email engaging and relevant, while the content highlights the convenience and security of using automatic payments, key selling points for customers looking to simplify their financial management.

4) Zapier

Zapier's email titled "New in March: Streamline your payment processes with automation, 3 updates, and 5 new apps" stands out as an automation email because it effectively highlights new features and updates that help streamline payment processes. By introducing three updates and five new apps, the email showcases Zapier's continuous improvement and expansion of its automation capabilities, making it both informative and engaging for recipients.

5) Otter.ai

Otter.ai is a service that offers automatic note-taking to boost productivity. The email is effective because it directly addresses a common productivity challenge (note-taking) and offers a solution (Otter Pro) that can instantly improve efficiency. The subject line is clear and compelling, making it immediately obvious what the email is about and the benefit it offers.

6) YouTube

YouTube's email titled "Take your favorite songs to go. Automatically." is a prime example of a well-crafted automation email. It highlights a convenient feature that allows users to effortlessly enjoy their favorite music on the go, making the email both engaging and relevant to the recipient's interests.

7) 1973 Ltd

1973 Ltd's email titled "Your complete guide to email marketing - Automation (5 of 6)" is a comprehensive resource that provides valuable insights into email marketing automation. Its effectiveness lies in its detailed guidance and practical advice, making it an essential tool for marketers looking to enhance their automation strategies.

8) Asana

Asana is a work management platform designed to help teams organize, track, and manage their work. The email is a good example of automation because it features targeted content specifically for operations, sales, and marketing teams, and includes clear calls to action that encourage users to explore the new features.

9) MailNinja

MailNinja's email titled "Minimise your efforts with email automations" stands out due to its clean and modern design, which features a visually appealing layout and easy-to-read fonts. The email effectively uses bold headings and concise text to convey its message, making it both engaging and informative for recipients looking to streamline their email marketing efforts.

10) Bugsnag

Bugsnag is a platform that provides automatic detection and reporting of errors, including Out-Of-Memory (OOM) errors, and offers support for Expo. The email is a great example of automation because its clear and informative subject line immediately communicates new features and improvements, making it easy for recipients to understand the updates and benefits.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning automation emails that captivate your audience. Its intuitive drag-and-drop interface empowers you to design visually appealing emails without any coding skills, ensuring your messages are both beautiful and effective.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.