Top 5 Mailgun alternatives in 2025

What is Mailgun?

Mailgun is a transactional email API service designed for developers to send, receive, and track emails. Their pricing plans, detailed on their website, range from a free tier to custom enterprise solutions. Mailgun offers features such as email validation, inbound email routing, and send time optimization. They also provide tools for email analytics, quality assurance, and high-volume email sending capabilities, ensuring seamless integration and scalability for various business needs.

Reasons for considering Mailgun alternatives

• Mailgun's customer support response times can be slow.
• Some users find Mailgun's pricing plans to be expensive compared to competitors.
• Mailgun lacks advanced email design tools.
• Users report occasional issues with email deliverability.

A quick look

Here are the top 5 alternatives to Mailgun:

1. Flodesk
2. SendX
3. Campaigner
4. Brevo
5. Icontact

Best alternatives to Mailgun

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. For more information, visit Flodesk.

Pros of using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Flat-Rate Pricing: Flodesk offers flat-rate pricing, ensuring brands aren’t penalized for growing their email lists, unlike platforms charging based on subscriber count.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of using Flodesk

• No SMS Notifications: Flodesk does not offer SMS notifications, which can be a drawback for businesses looking to integrate text messaging into their marketing strategy. For more details, visit Flodesk.
• Not for All Enterprises: Flodesk does not provide API and web hooks, limiting its use for enterprises that need to trigger automations from complex business logic. For more information, check out Flodesk.

Pricing

Pricing starts at $35 per month with plans designed to grow with your business. You’ll get access to stunning design-focused templates and easy automation built for small businesses, solopreneurs, and creative brands. With clear and predictable pricing, there are no confusing tiers or hidden fees.

Reviews

Flodesk reviews highlight the platform's exceptional user satisfaction, with 77% of users awarding it 5 stars for its intuitive design and powerful features. Users rave about its beautiful templates and seamless automation, making it a top choice for email marketing.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. SendX

SendX is an email marketing platform that allows users to create and send email campaigns, build email lists, and automate marketing workflows. It offers tools such as a drag-and-drop email builder, visual automation workflows, customizable forms and popups, advanced segmentation, and real-time analytics to optimize email marketing efforts.

Pros of using SendX

• Unlimited Email Sends: All paid plans allow for unlimited email sends.
• Simple Pricing: Pricing is based on the number of subscribers.
• Responsive Support: 24/7 support via email and live chat.

Cons of using SendX

• Limited Advanced Features for Large Enterprises: While SendX offers a robust set of features for small to medium-sized businesses, it may lack some advanced functionalities that large enterprises require, such as more sophisticated CRM integrations or advanced analytics.
• Potential Learning Curve for New Users: Despite its user-friendly interface, new users might still face a learning curve when getting accustomed to the various features and settings, especially if they are transitioning from a different email marketing platform.

Pricing

SendX offers straightforward pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $19.99 per month
• 10,000 Subscribers: $59.99 per month

Reviews

SendX reviews highlight the platform's high deliverability, powerful automation, and user-friendly interface, earning it a 4.6/5 rating from 41 reviews. While users appreciate its simplicity and effectiveness, some have noted a learning curve when transitioning from other platforms.

"SendX revolutionized my mass email marketing efforts providing an exceptional, user-friendly platform." - Jitesh D. (Rating: 4.6/5)

"Extremely useful for email marketing automation, but the interface could be more intuitive." - Nate O. (Rating: 3/5)

3. Campaigner

Campaigner is an email marketing platform that provides tools for campaign automation, including AI-driven insights, SMS marketing, and a drag-and-drop email builder. It also offers features like contact list management, personalized email content, and reputation management to help businesses optimize their email marketing efforts.

Pros of using Campaigner

• AI Insight Builder: Provides valuable insights about contacts.
• Automation Workflows: Visual builder for creating multi-channel automation workflows.
• Comprehensive Support: Expert support included with all plans.

Cons of using Campaigner

• Complexity for Beginners: Campaigner offers a wide range of advanced features, which can be overwhelming for beginners. The platform's extensive capabilities may require a steep learning curve for new users who are not familiar with email marketing tools.
• Higher Cost for Advanced Features: While Campaigner provides a robust set of tools, accessing some of the more advanced features can be costly. This may not be ideal for small businesses or startups with limited budgets, as they might find more affordable alternatives with similar functionalities.

Pricing

Campaigner offers straightforward pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $23.60 per month
• 10,000 Subscribers: $71.60 per month

Reviews

Campaigner reviews highlight its powerful email and SMS marketing automation features, but users find the platform's complexity overwhelming and the cost of advanced features high. While many appreciate its robust tools, others are frustrated by the steep learning curve and higher pricing.

"Campaigner offers a solid set of features, but the interface can be a bit clunky at times." - Sattwik M. (Rating: 3/5)

"Campaigner is a powerful tool for email marketing with excellent customer support." - Jane R. (Rating: 4.5/5)

4. Brevo

Brevo offers an AI-enabled platform for managing customer relationships through Email, SMS, WhatsApp, and Chat. The platform includes tools for marketing automation, sales management, customer data unification, loyalty programs, and transactional messaging.

Pros of using Brevo

• AI-enabled platform: Provides smarter marketing and CRM.
• Multichannel marketing: Supports Email, SMS, WhatsApp, and Chat.
• Comprehensive sales management: Includes tools for managing sales processes.

Cons of using Brevo

• Complexity for Beginners: Brevo offers a wide range of features which can be overwhelming for new users who may find the platform complex to navigate and fully utilize.
• Limited Customization Options: Some users have reported that while Brevo offers many features, the customization options for templates and automation workflows can be limited compared to other platforms.

Pricing

Brevo offers flexible pricing plans to accommodate various business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $3.60 per month
• 10,000 Subscribers: $17 per month

Reviews

Brevo reviews highlight the platform's ease of use and suitability for companies of all sizes, with users praising its multi-channel marketing capabilities and integration options. However, some users find the platform complex to navigate and report limited customization options for templates and automation workflows.

"The platform has potential but is often slow and lacks some advanced features." - Sarah K. (Rating: 2.5/5)

"One of the best email marketing softwares with a seamless user experience and excellent customer support." - Tomáš N. (Rating: 4.5/5)

5. Icontact

iContact offers an email marketing platform that helps businesses manage campaigns, analyze performance, and personalize interactions. Key features include an AI-powered content assistant, a drag-and-drop email builder, contact management tools, and a library of predesigned email templates.

Pros of using Icontact

• Easy-to-use interface: The platform includes a drag-and-drop builder for creating email campaigns.
• AI-powered content assistant: Helps in crafting emails by providing content suggestions.
• Affordable pricing: Plans start at $9 per month, making it accessible for various business sizes.

Cons of using Icontact

• Limited Advanced Features: While iContact offers a range of useful tools for email marketing, it may lack some advanced features that larger enterprises require, such as more sophisticated automation workflows and in-depth analytics.
• Customization Constraints: Some users have reported that the platform's customization options for email templates and campaigns are limited, which can be a drawback for businesses looking to create highly personalized and unique email content.

Pricing

iContact offers straightforward pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $14.60 per month
• 10,000 Subscribers: $73 per month

Reviews

Icontact reviews reveal that users appreciate the platform's easy-to-use drag-and-drop builder and AI-powered content assistant, but some find the customization options limited and advanced features lacking. While many praise its affordability and customer support, others are frustrated by the constraints in template customization and the absence of more sophisticated automation workflows.

"iContact offers a decent range of features, but the interface can be a bit clunky at times." - Sarah M. (Rating: 3/5)

"The customer support for iContact is exceptional, and the email templates are very easy to use." - Michael B. (Rating: 4.5/5)

What to consider when selecting a Mailgun alternative?

When selecting a Mailgun alternative, it's crucial to consider features that align with the needs of developers and businesses focused on transactional email services. Here are the top five considerations:

1. Deliverability and Reliability: Ensure the alternative offers high deliverability rates and reliable email sending capabilities. This includes features like IP and domain reputation tracking, inbox testing, and managed deliverability services.
2. Scalability: Look for a platform that can scale with your business needs, supporting high-volume email sending without compromising performance. This is essential for businesses expecting growth or handling large email campaigns.
3. Automation and Integration: Choose a service that provides robust automation tools and seamless integration with other platforms and APIs. This includes visual workflow builders, trigger-based automation, and compatibility with popular tools like CRM systems and eCommerce platforms.
4. Customization and Personalization: The ability to create personalized and branded emails is vital. Look for features like custom fonts, brand colors, advanced segmentation, and AI-powered content suggestions to enhance engagement and conversion rates.
5. Customer Support and Resources: Reliable customer support and comprehensive resources, such as API documentation, help centers, and community forums, are essential for troubleshooting and maximizing the platform's potential.

Which one should you go with?

Ultimately, while all these alternatives offer robust features and capabilities, Flodesk stands out for its simplicity and beautiful design templates, making it an excellent choice for those looking to create visually stunning emails without the complexity. Whether you're a small business or a creative brand, Flodesk's intuitive interface and flat-rate pricing provide a seamless email marketing experience. However, any of these platforms could be a great fit depending on your specific needs and preferences.