Loyalty Rewards Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Loyalty Rewards that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective Loyalty Rewards emails.

What should go into Loyalty Rewards emails?

A good Loyalty Rewards email should be visually appealing and personalized, making the recipient feel valued and appreciated. It should also clearly communicate the benefits and rewards, encouraging engagement and fostering a sense of exclusivity.

• Personalized Greeting: Start with a warm, personalized greeting such as "Hi [Name]," to make the recipient feel special and recognized.
• Clear Value Proposition: Clearly state the rewards or benefits the customer will receive. Use phrases like "As a valued member, you get..." or "Enjoy exclusive perks just for you."
• Engaging Visuals: Include eye-catching images or graphics that highlight the rewards. For example, use images of the rewards or happy customers enjoying their benefits.
• Call to Action: Encourage the recipient to take action with a clear and compelling call to action. Use phrases like "Redeem your rewards now" or "Claim your exclusive offer."
• Exclusive Offers: Emphasize the exclusivity of the rewards with phrases like "Only for our loyal customers" or "Special offer just for you."
• Easy Redemption Instructions: Provide simple and straightforward instructions on how to redeem the rewards. Use step-by-step guidance or a direct link to the redemption page.

Let's jump into it and explore 10 fantastic examples of Loyalty Rewards emails that have successfully engaged and delighted customers.

10 Loyalty Rewards Email Examples

1) Going

Going's Loyalty Rewards email offers a compelling opportunity to earn up to 90,000 bonus airline miles, making it an attractive proposition for frequent travelers. Its clear value proposition and engaging visuals effectively capture attention, encouraging recipients to take advantage of the exclusive offer.

2) Krispy Kreme

Krispy Kreme's Loyalty Rewards email stands out with its vibrant visuals and clear messaging, making it easy for customers to understand the benefits of the program. The email effectively encourages engagement by highlighting exclusive rewards and providing straightforward instructions for redemption, ensuring a seamless user experience.

3) Graza

Graza's email, titled "Good friends share olive oil 🫒," is a prime example of an effective Loyalty Rewards email. Its clean design, engaging visuals, and focus on community sharing make it an excellent tool for fostering customer loyalty and encouraging word-of-mouth referrals.

4) Freaks of Nature

Freaks of Nature's Loyalty Rewards email is a standout example due to its engaging visuals and clear messaging, which effectively communicate the benefits of the program. The email's design is both simple and aesthetically appealing, making it easy for users to understand and take action, thereby empowering them to make the most of their rewards.

5) Chipotle

Chipotle is a fast-casual restaurant chain known for its customizable burritos, bowls, and tacos made with fresh, high-quality ingredients. The company excels in its Loyalty Rewards email by offering a clear and enticing opportunity to earn 100 extra points, using engaging visuals and straightforward messaging to empower users and enhance their experience.

6) Leatherman

Leatherman's Loyalty Rewards email captures attention with its clean design and clear messaging, making it easy for users to understand the benefits and take action. The email's simplicity and user-friendly layout empower recipients to quickly grasp the offer and feel motivated to engage with the brand.

7) Dr. Pepper

Dr. Pepper's Loyalty Rewards email, titled "Where ya been?", effectively re-engages customers with its clean design and straightforward messaging. The email's simplicity and clear call to action empower users to quickly understand the offer and feel motivated to reconnect with the brand.

8) Delta

Delta's Loyalty Rewards email, titled "Coming Soon: New Experiences for SkyMiles Members," captures attention with its clean design and clear messaging. The email's simplicity and user-friendly layout empower recipients to quickly grasp the upcoming benefits, making it an excellent tool for fostering customer engagement and loyalty.

9) Meow Meow Tweet

Meow Meow Tweet's Loyalty Rewards email, titled "Your 10% Off is in Here," stands out with its clean design and straightforward messaging. The email's simplicity and user-friendly layout make it easy for recipients to quickly understand the offer and feel motivated to take advantage of the discount, enhancing their overall experience with the brand.

10) Starbucks

Starbucks is a globally recognized coffeehouse chain known for its high-quality coffee and inviting atmosphere. The Starbucks Loyalty Rewards email, titled "All the Yays, All September Long," stands out with its vibrant visuals and clear messaging, making it easy for customers to understand the benefits and feel motivated to engage with the brand. The email's simplicity and user-friendly layout empower recipients to quickly grasp the offer and take action, enhancing their overall experience with Starbucks.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning Loyalty Rewards emails that captivate your audience. Our intuitive platform empowers you to create personalized, engaging content that highlights your exclusive offers, ensuring your customers feel valued and motivated to take action.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing game? Sign up for Flodesk today and start creating stunning emails that captivate your audience.