You’ve created a valuable lead magnet, and now it's time to get it into the hands of your new subscribers. The delivery email is your first chance to make a real impression.
Referring to a template removes the guesswork. It ensures your email is effective and looks good, letting you focus on what comes next.
This isn't the time for mystery. Your subject line should be direct, like "Here's your guide!" or "Your [Lead Magnet Name] has arrived." The goal is to get them to open the email and find what they signed up for, instantly.
Don't make new subscribers scroll to find their download. Place the link or a button right at the top. They gave you their email for this one thing, so give it to them immediately. A clean, prominent button is a great way to do this.
Right before the download link, add a quick sentence to remind them why they wanted this resource. Something like, "Get ready to plan your content like a pro with the planner below." It reinforces the value and gets them excited to dig in.
This email is the start of a conversation. Use a P.S. to let them know what's coming next. For example, "Keep an eye out for my weekly newsletter every Tuesday." This sets expectations and helps prevent future emails from feeling like a surprise.
<template>
Subject: Here’s your copy of [*Ebook Title*]
Hi [*First Name*],
Thanks for requesting your copy of [*Ebook Title*]. We created this guide to help you [*achieve a specific outcome or solve a problem*].
Inside, you’ll find actionable steps to [*mention a key benefit or topic from the ebook*]. We hope it gives you the clarity and direction you’re looking for.
Click the link below to download your copy:
Enjoy the read.
All the best,
[*Your Name*]
[*Your Title/Company Name*]
P.S. We’ll be back in your inbox soon with more resources to help you [*related topic*]. Keep an eye out.
</template>
<template>
Subject: You're in! Your seat for [*Webinar Title*] is saved
Hi [*First Name*],
You're all set for our upcoming webinar, [*Webinar Title*]. We're looking forward to having you join us.
During this session, we'll walk through [*key topic or skill*], so you can leave with a clear plan to [*achieve a specific outcome*].
The webinar is scheduled for [*Date of Webinar*] at [*Time of Webinar, including time zone*]. When it's time to join, just click the link below.
We recommend adding this to your calendar so you don't miss it.
See you there,
[*Your Name*]
[*Your Title/Company Name*]
P.S. Can't make it live? No problem. We'll send a replay link to everyone who registered.
</template>
<template>
Subject: Your [*Checklist Name*] is here!
Hi [*First Name*],
Ready to get organized? Your copy of the [*Checklist Name*] is ready for you.
We designed this checklist to give you a simple, step-by-step guide for [*specific task or process*]. No more wondering if you’ve missed a crucial step—just follow along and tick off each item as you go.
Click the link below to download your checklist:
Download the [*Checklist Name*]
Happy checking,
[*Your Name*]
[*Your Title/Company Name*]
P.S. We have a few more tools coming your way to help you streamline your [*related process*]. Stay tuned.
</template>
<template>
Subject: Welcome! Your free trial of [*Product Name*] starts now
Hi [*First Name*],
Welcome to [*Product Name*]. We’re excited to see what you create. Your free trial is active and ready for you to explore.
To get started, simply log in to your new account. We’ve designed everything to be intuitive, so you can start [*key action, e.g., designing your first email*] in minutes.
Click the button below to jump right in:
If you need any pointers, our [*Help Center or Resource Name*] is full of guides to help you make the most of your trial.
Enjoy creating,
[*Your Name*]
[*Your Title/Company Name*]
P.S. Your trial lasts for [*Number of Days*] days. We’ll send a reminder before it ends.
</template>
<template>
Subject: Your [*Percentage Off*]% discount code is here
Hi [*First Name*],
Thanks for signing up. As promised, here is your discount code for [*Percentage Off*]% off your [*first purchase or specific product*].
Use this code at checkout: [*Discount Code*]
Click the button below to start shopping.
This offer is valid until [*Expiration Date*], so be sure to use it before then.
Happy shopping,
[*Your Name*]
[*Your Title/Company Name*]
P.S. We’re looking forward to having you as a customer.
</template>
Now that you have these five lead magnet email templates, you need a platform to put them into action. Flodesk offers intuitive email marketing tools for small businesses, helping you grow and monetize your email list. With no coding or design skills required, you can create, send, and automate emails that engage your audience and drive revenue.
Trusted by over 100,000 businesses, our platform helps both beginners and experts send high-converting emails in a simple way. With a straightforward email builder, powerful automations, and clean forms, Flodesk gives you everything you need for effective email marketing—without the complexity.
These templates provide a solid foundation for your lead magnet delivery. Now it’s time to put them into action and connect with your audience.
Flodesk gives you the tools to build and send emails that look great and perform well. Sign up to get started.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
