5 Great Just Sold Email Templates To Copy & Paste

Just sold a property? It’s time to share the news. A “Just Sold” email is a key way for real estate agents to showcase their success and generate new leads.

Referring to a template gives you a solid starting point, making it easier to craft a beautiful and effective announcement without staring at a blank screen.

Tips for Writing Just Sold Emails

• Lead with the story. People connect with narratives, not just numbers. Share a brief, compelling detail about the sale—maybe it sold in a single weekend or helped a family achieve a lifelong dream. This makes your success feel more tangible and human.
• Use beautiful imagery. Your email’s design should reflect the quality of your work. Use a large, professional photo of the property as the centerpiece. Great visuals stop the scroll and show you handle properties with care and style.
• Keep your call to action singular. Decide on the one thing you want your reader to do next. Whether it’s requesting a home valuation or browsing other listings, a single, clear CTA is more effective than several competing ones. Make it easy for them to take the next step.
• Tailor your message. Don’t send the same email to everyone. Create different versions for different segments of your audience. Neighbors are interested in their property values, while potential buyers want to know what’s still on the market. A targeted message always performs better.

Types of Just Sold Email Templates We Will Cover

1. New Homeowner Welcome Email Template
2. Neighborhood Market Update Email Template
3. Client Success Story Email Template
4. Property Highlights Email Template
5. Referral Request Email Template

5 Just Sold Email Templates

1) New Homeowner Welcome Email Template

<template>

Subject: Welcome Home, [Client Name]!

Hi [Client Name],

Congratulations again on your new home at [Property Address]. It was a pleasure helping you find your new place, and I hope you’re settling in wonderfully.

As you get acquainted with the [Neighborhood Name] area, I wanted to pass along a few local recommendations you might enjoy:

• For your morning coffee: [Coffee Shop Name]
• A great spot for dinner: [Restaurant Name]
• For a weekend walk: [Park or Trail Name]

My goal is to be a resource for you long after the sale is complete. If you have any questions or need a recommendation for a trusted local professional, from plumbers to landscapers, please don’t hesitate to reach out.

Wishing you all the best as you make this house your home.

Warmly,

[Your Name]

[Your Title]

[Your Brokerage]

[Your Phone Number]

[Your Website]

</template>

2) Neighborhood Market Update Email Template

<template>

Subject: A property near you just sold!

Hi [Neighbor's Name],

I'm writing to share some news from your neighborhood. The property at [Property Address] has just sold, and I wanted to give you an update on what this means for the local market.

This sale provides a current look at property values in [Neighborhood Name]. If you’ve been curious about what your home might be worth, this is a great time to get a clear picture.

I can prepare a complimentary market analysis for your property based on this and other recent sales. It’s a straightforward way to understand your home’s value with no strings attached.

Let me know if you're interested.

Best,

[Your Name]

[Your Title]

[Your Brokerage]

[Your Phone Number]

[Your Website]

</template>

3) Client Success Story Email Template

<template>

Subject: From listed to sold: [Client Names]'s story

Hi [Recipient Name],

I wanted to share a recent success story. My clients, [Client Names], just sold their home at [Property Address], and their journey is a great example of what’s possible in today’s market.

[Brief, compelling story about the sale. For example: They needed to relocate for a new job on a tight timeline, and we were able to secure an offer over asking price within the first week.]

Here’s what [Client Names] had to say about their experience: "[Quote from the client about their positive experience.]"

Stories like this are why I do what I do. If you're thinking about making a move, I'd be happy to discuss how we can write your own success story.

All the best,

[Your Name]

[Your Title]

[Your Brokerage]

[Your Phone Number]

[Your Website]

</template>

4) Property Highlights Email Template

<template>

Subject: Sold! A look inside [Property Address]

Hi [Recipient Name],

I’m writing to share that the property at [Property Address] has just sold. This home had some incredible features, and I wanted to give you a closer look at what made it so special.

Here are a few of the highlights that captured buyers' attention:

• [Highlight 1, e.g., The floor-to-ceiling windows in the living room.]
• [Highlight 2, e.g., A newly renovated kitchen with state-of-the-art appliances.]
• [Highlight 3, e.g., The private backyard with its mature landscaping.]

Seeing which features resonate most with buyers provides valuable insight into our local market. If you're looking for a home with similar qualities, or if you're curious about which features of your own home are in high demand, I can provide a personalized analysis.

Feel free to reach out.

Best,

[Your Name]

[Your Title]

[Your Brokerage]

[Your Phone Number]

[Your Website]

</template>

5) Referral Request Email Template

<template>

Subject: Know someone looking to make a move?

Hi [Client Name],

I hope you're settling in well. It was a pleasure helping you with the sale of [Property Address], and I’m so glad we were able to achieve a great result together.

Much of my business is built on introductions from clients like you. If you know of any friends, family, or colleagues who are considering buying or selling a home, I would appreciate you passing along my information. Your personal recommendation is one of the highest compliments I can receive.

Thank you again for your trust.

Best,

[Your Name]

[Your Title]

[Your Brokerage]

[Your Phone Number]

[Your Website]

</template>

What About Using Flodesk?

These templates are your starting point, and Flodesk provides the tools to send them effectively. Our platform helps you create and automate emails without needing any design or coding experience.

With an intuitive email builder and powerful automations, you have what you need to engage your audience. You can get started with Flodesk to grow your business through email marketing.

Wrapping Up

A “Just Sold” email is more than an announcement; it’s an opportunity to build momentum from a recent success. These templates offer a reliable starting point for your outreach.

Flodesk provides the platform to bring these communications to life. Start designing your emails and connecting with your audience by signing up at Flodesk.