Introduction Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for introductions that have been sent to customers by various companies. Reviewing these examples can help you craft effective introduction emails by understanding what works and why.

What should go into Introduction emails?

A good introduction email is concise and engaging, immediately capturing the recipient's attention while clearly stating the purpose. It should include a personalized greeting, a brief introduction of the sender, and a compelling reason for the email.

• Personalized Greeting: Start with a friendly and personalized greeting, such as "Hi [Recipient's Name]," to make the email feel more personal and less generic.
• Introduction of the Sender: Briefly introduce yourself or your company with phrases like "I'm [Your Name], and I represent [Company Name]," to establish credibility.
• Purpose of the Email: Clearly state the reason for reaching out, using phrases like "I'm reaching out to discuss..." or "I wanted to introduce you to...".
• Value Proposition: Highlight the benefits or value you bring to the recipient, such as "Our solution can help you achieve..." or "We offer unique insights into...".
• Call to Action: Encourage the recipient to take the next step with a clear call to action, like "Let's schedule a call to discuss further" or "Feel free to reply with any questions".
• Polite Closing: End with a polite and professional closing, such as "Looking forward to your response" or "Best regards," followed by your name and contact information.

Let's jump into it and explore 10 email examples of good introduction emails!

10 Introduction Email Examples

1) New York Magazine

New York Magazine is a publication that provides news, culture, entertainment, and lifestyle content. The introduction email effectively announces the launch of their new app by providing clear and engaging information, along with a strong call-to-action that encourages recipients to engage with the content and share it on social media.

2) Brightland

Brightland introduces their "Holiday Splendor Gift Set" with an email that captures the essence of the season and highlights the unique features of their product. This introduction email is effective because it combines a visually appealing design with clear, engaging content that encourages recipients to explore and purchase the gift set.

3) 1906 New Highs

The email from 1906 New Highs introduces their new product line, "Pain AM + PM," with a clear and engaging message that effectively captures the recipient's attention. This introduction email is a good example because it combines a straightforward announcement with a compelling value proposition, encouraging customers to explore the benefits of the new products.

4) SKIMS

SKIMS is a brand that focuses on creating innovative and comfortable clothing solutions, known for its inclusive sizing and body-positive approach. The introduction email stands out because it effectively announces a new collaboration with The North Face, using a clear and engaging subject line to immediately inform recipients of the exciting partnership and generate interest in the new product line.

5) Fal

Fal introduces FLUX Tools by BFL with a clear and engaging email that effectively captures the recipient's attention. The company did a good job with this email by providing concise information about the new tools, highlighting their benefits, and including a strong call-to-action that encourages recipients to learn more and engage with the content.

6) Bombas

Bombas introduces their collaboration "Wicked x Bombas" with a clear and engaging email that captures the recipient's attention. The email stands out due to its direct subject line and strong call to action, encouraging recipients to explore the new product line.

7) Thomas & Vine

Thomas & Vine is a brand in the footwear industry, introducing their newest brand, Vance Footwear. The introduction email is effective because it clearly announces the launch, generating excitement and interest among recipients with its visually appealing and informative design, making it easy for recipients to understand the new offering and engage with the brand.

8) Designmodo

Designmodo is a company that provides design resources and tools, including email templates. The introduction email is a good example because it immediately informs the recipient about the new email templates with a clear and engaging title, and it is likely well-structured and visually appealing, making it an excellent introduction to their new offerings.

9) GAF

GAF's introduction email for their new Timberline® UHDZ™ Shingles stands out with its clean and professional design, featuring a clear and bold subject line that immediately informs recipients of the new product. The email's layout is visually appealing, with well-organized sections and a strong call-to-action, making it easy for recipients to understand the key message and engage with the content.

10) Stuffed Cookies

Stuffed Cookies introduces their new product, "Teddy Frightfetti," with a playful and engaging email that captures the essence of the Halloween season. This introduction email is effective because it uses a catchy product name, playful language, and emojis to immediately grab attention, while its well-structured layout and clear call-to-action make it easy for recipients to understand and engage with the content.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning introduction emails that captivate your audience from the first glance. Its intuitive design tools and beautiful templates empower you to craft personalized, visually appealing emails that make a lasting impression, all with just a few clicks.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.