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Insurance Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Insurance that have been sent to customers from various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own emails.

What should go into Insurance emails?

A good insurance email is clear, concise, and personalized, addressing the customer's specific needs and concerns. It should include a compelling subject line, a straightforward message, and a strong call to action, ensuring the recipient understands the value and urgency of the offer.

  • Compelling Subject Line: Grab attention with phrases like "Protect Your Future Today" or "Exclusive Offer Just for You".
  • Personalized Greeting: Use the recipient's name to create a personal connection, such as "Hi [Name],".
  • Clear and Concise Message: Keep the content straightforward and to the point, highlighting key benefits like "Affordable Coverage Options" or "Comprehensive Protection Plans".
  • Strong Call to Action: Encourage immediate action with phrases like "Get a Quote Now" or "Secure Your Policy Today".
  • Visual Appeal: Use clean design elements and relevant images to make the email aesthetically pleasing and easy to read.
  • Contact Information: Provide clear contact details for further inquiries, such as "Call us at [Phone Number]" or "Visit our website for more information".

Let's jump into it and explore 10 email examples of good insurance emails!

10 Insurance Email Examples

1) Delta Dental

Delta Dental

Delta Dental is a dental insurance provider known for its comprehensive coverage options. The email titled "Missing your dental coverage?" effectively addresses a common concern, engaging recipients with a direct and relevant subject line that captures attention and prompts action.

2) Money

Money

Money's email titled "Is pet insurance worth it?" effectively engages recipients by addressing a common question that pet owners have. The email is a good example of an insurance email because it provides valuable information in a clear and compelling manner, encouraging readers to consider the benefits of pet insurance.

3) Airbnb

Airbnb

Airbnb's email titled "Protect your trip with travel insurance" effectively communicates the importance of travel insurance to its customers. The email is a good example because it directly addresses potential concerns about trip disruptions, offering a clear and compelling solution that encourages recipients to consider adding insurance to their booking for peace of mind.

4) Confused.com

Confused.com

Confused.com, a company that provides insurance quotes, stands out with its email titled "Get set for your trip: Your £6.08 travel quote is ready." The email captures attention with a specific and enticing travel quote, making the subject line clear and directly relevant to the recipient's needs, thereby enhancing engagement.

5) Loop

Loop

Loop's email titled "New Look. Same LOOP." effectively captures attention with a straightforward and engaging subject line, highlighting the company's brand consistency while introducing a fresh design. The email excels by maintaining a balance between familiarity and innovation, ensuring recipients are intrigued by the new look while reassured by the unchanged quality of service.

6) Rimac

Rimac

Rimac's email titled "¡Smiles Davis, agradecemos tu lealtad con esta oferta exclusiva para tu vehículo!" is a standout example of customer engagement. By expressing gratitude for the recipient's loyalty and offering a personalized, exclusive deal, the email fosters a strong relationship with the customer, enhancing satisfaction and retention.

7) Ando

Ando

Ando offers sustainable pet insurance, emphasizing eco-friendly practices while providing potential savings of up to 20%. This email is effective because it combines the unique selling point of sustainability with a financial incentive, appealing to pet owners who are mindful of both their environmental impact and budget.

8) Robinhood

Robinhood

Robinhood is a financial services company known for offering commission-free trades of stocks and exchange-traded funds via a mobile app. The email titled "☕ Starbucks as an insurance perk" is a good example of an insurance email because it uses a catchy subject line to grab attention and leverages a popular brand to add value to their insurance product, encouraging recipients to engage with the offer.

9) Plum

Plum

Plum's email titled "Meet your new health partner, Plum – with a question from the CEO" stands out with its clean and organized design, making it easy for recipients to navigate and engage with the content. The use of a personal message from the CEO adds a human touch, while the structured layout and clear headings ensure the information is accessible and compelling.

10) Simply Business

Simply Business

Simply Business is a company that provides content and resources for small businesses, as indicated by the email showcasing their best small business articles of 2021. This email is great because it curates valuable content specifically for small business owners, helping them stay informed and make better decisions, while its well-organized layout makes it easy for recipients to find and read the articles.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning insurance emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to create personalized, visually appealing messages that drive engagement and conversions, all while keeping the process simple and enjoyable.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE