Informational Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Informational that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective Informational emails.

What should go into Informational emails?

A good Informational email is clear, concise, and provides valuable information that the recipient can easily understand and act upon. It should be visually appealing and structured in a way that highlights the key points without overwhelming the reader.

• Subject Line: Craft a compelling subject line that grabs attention and hints at the value inside. For example, "Important Update: New Features You’ll Love!"
• Introduction: Start with a friendly greeting and a brief overview of what the email is about. Phrases like "We’re excited to share..." or "Here’s what you need to know..." work well.
• Main Content: Present the core information in a clear and organized manner. Use bullet points or short paragraphs to break down complex information. For instance, "Our latest update includes..."
• Call to Action: Encourage the reader to take a specific action, such as "Learn More," "Update Now," or "Read the Full Article." Make sure the CTA stands out visually.
• Closing: End with a friendly sign-off and contact information for further questions. Examples include "Best regards," or "Feel free to reach out if you have any questions."
• Visuals: Incorporate images, icons, or infographics to make the email more engaging and easier to digest. Visuals should complement the text and not distract from the message.

Let's jump into it and explore 10 email examples of good Informational emails!

10 Informational Email Examples

1) Dove

Dove is a personal care brand that champions real beauty and self-esteem, promoting body positivity and self-confidence. This email is a good Informational email because it features a clear, emotionally engaging subject line, a clean layout, and empowering content that encourages recipients to embrace their natural beauty.

2) Designmodo

Designmodo is a company that creates and shares high-quality design resources, including email templates, for designers and marketers. This email is effective because it introduces new Black Friday and Cyber Monday email templates in a timely manner, with a clear subject line and a clean, modern design that empowers users to quickly create professional marketing emails.

3) beefree

Beefree is an email template service that offers a wide range of categories and subcategories, making it easy for users to find the perfect template for their needs. This email is a good example of an Informational email because it features a clear call to action with "24 hours left - RSVP today," a visually appealing design, and a straightforward message that encourages immediate engagement.

4) Grammarly

Grammarly's email stands out as an Informational email because it effectively communicates its value proposition with a clear and engaging subject line, "You're taking your writing to the next level." The email's clean design and straightforward message empower users by highlighting how Grammarly can enhance their writing skills, making it easy for recipients to understand and act upon the information provided.

5) ARMRA

ARMRA is a company that focuses on providing health and wellness solutions, particularly in the realm of toxin reduction and prevention. This email is effective because it features a compelling subject line, "Toxins are feasting at your BBQ," which immediately grabs attention, and a clean, visually appealing design that clearly communicates the importance of toxin awareness in a straightforward and engaging manner.

6) Klaviyo

Klaviyo's email, titled "Need an email deliverability refresher," stands out for its clear and engaging subject line, which immediately captures the recipient's attention. The email's clean design and straightforward message empower users by providing essential information on email deliverability, making it easy for recipients to understand and act upon the content.

7) Everlywell

Everlywell is a health and wellness company that offers at-home lab tests to help individuals understand and manage their health. This email is an effective Informational email because it features a clear and engaging subject line, "Get help with food-related symptoms," and a clean, visually appealing design that empowers users by providing straightforward information on how to address their health concerns.

8) Visit Greenville SC

Visit Greenville SC's email invites recipients to explore the adventures awaiting them in Greenville, featuring a visually appealing design that highlights the city's attractions. The email stands out for its clear and engaging message, empowering users to easily plan their visit with straightforward information and a clean layout.

9) Booking.com

Booking.com's email, titled "Smiles Davis, your next adventure is calling," effectively captures attention with its engaging subject line and visually appealing design. The clean layout and straightforward message empower users to easily plan their next trip, making the email both informative and aesthetically pleasing.

10) Soft Services

Soft Services' email, titled "Keep Calm and Niacinamide On," features a clean and organized layout that highlights the benefits of niacinamide in a straightforward manner. This email stands out as a great Informational email due to its clear subject line, visually appealing design, and empowering content that makes it easy for recipients to understand and act upon the information provided.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Informational emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft clear, concise messages that are both engaging and easy to understand.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that captivate your audience.