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Informational Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for informational purposes that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective informational emails.

What should go into informational emails?

A good informational email is clear, concise, and directly addresses the recipient's needs or interests. It should provide valuable information in an easily digestible format, ensuring the reader can quickly grasp the key points.

  • Subject Line: Craft a compelling subject line that grabs attention and hints at the email's content. For example, "Your Monthly Update: New Features and Tips."
  • Introduction: Start with a friendly greeting and a brief overview of what the email will cover. Phrases like "Hello [Name], here's what's new this month!" can set the tone.
  • Main Content: Present the core information in a structured manner. Use bullet points or short paragraphs to highlight key updates, tips, or news. For instance, "We've added a new feature to help you manage your tasks more efficiently."
  • Visuals: Incorporate images, infographics, or icons to break up text and make the email visually appealing. A simple chart or a screenshot can illustrate a point effectively.
  • Call to Action: End with a clear call to action, encouraging the reader to take the next step. Examples include "Learn more about this feature" or "Visit our blog for more tips."
  • Footer: Include contact information, social media links, and an option to unsubscribe. This ensures the reader knows how to reach you and manage their email preferences.

Let's jump into it and explore 10 email examples of good informational emails!

10 informational email examples

1) Dove

Dove

Dove's email, "It's Time to Embrace Your Real Beauty," exemplifies simplicity and user empowerment by focusing on a clear, uplifting message that resonates with its audience. The email's clean design, straightforward content, and positive reinforcement make it an effective informational email that encourages readers to embrace their natural beauty.

2) Designmodo

Designmodo

Designmodo's email, featuring new Black Friday and Cyber Monday templates, serves as an excellent example of an informational email by providing users with timely, relevant content in a visually appealing format. The email's clean design and straightforward presentation empower users to easily find and utilize the templates, enhancing their email marketing efforts.

3) beefree

beefree

Beefree's email, showcasing a clean and organized template selection interface, is an excellent example of an informational email. Its straightforward design and easy navigation empower users to quickly find relevant templates, making it a practical tool for effective customer communication.

4) Grammarly

Grammarly

Grammarly's email, "You're Taking Your Writing to the Next Level," stands out as an informational email by providing users with clear, actionable insights to improve their writing skills. Its clean design and straightforward content empower users to easily understand and implement the tips, making it a practical tool for enhancing their communication.

5) ARMRA

ARMRA

ARMRA's email, "Toxins Are Feasting at Your BBQ," effectively captures attention with its striking visual and clear message about health risks associated with common BBQ practices. The company excels in delivering a straightforward, informative email that empowers users to make healthier choices, all while maintaining a clean and visually appealing design.

6) Semrush

Semrush

Semrush's email, "How Much Does Influencer Marketing Really Cost," provides users with clear, actionable insights into the costs associated with influencer marketing. Its clean design and straightforward content empower users to easily understand the financial aspects, making it a practical tool for planning their marketing strategies.

7) Everlywell

Everlywell

Everlywell offers at-home lab tests that empower users to take control of their health by providing easy-to-understand results and actionable insights. The email effectively informs users about managing food-related symptoms with a clean design and straightforward content, making it simple for recipients to grasp the key information and take the next steps in their health journey.

8) Visit Greenville SC

Visit Greenville SC

Visit Greenville SC's email, "Follow the Path: Choose Your Greenville Adventure," offers a visually appealing and straightforward guide to exploring Greenville. Its clean design and clear navigation empower users to easily discover and plan their adventures, making it a practical and user-friendly informational email.

9) Booking.com

Booking.com

Booking.com's email, "Smiles Davis: Your Next Adventure is Calling," stands out with its clean design and clear call to action, making it easy for users to engage with the content. The straightforward layout and visually appealing elements empower users to quickly understand the message and take the next step in planning their adventure.

10) Soft Services

Soft Services

Soft Services' email, "Keep Calm and Niacinamide On," exemplifies simplicity and user empowerment with its clean design and clear message about the benefits of niacinamide. The straightforward content and visually appealing layout make it an effective informational email, ensuring recipients can easily understand and appreciate the key points.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning informational emails that captivate your audience. Our intuitive design tools and user-friendly interface empower you to craft visually appealing emails that deliver clear, concise messages, ensuring your recipients stay informed and engaged.

Wrapping up

Flodesk

Flodesk's intuitive design tools and user-friendly interface make it easy to create stunning informational emails that captivate your audience. With no need for coding or design skills, you can effortlessly craft, send, and automate emails that engage your recipients and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. Our platform offers the world’s most intuitive email builder, powerful automations, and beautiful forms, giving you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective informational emails doesn't have to be complicated. Sign up for Flodesk today and start crafting emails that truly resonate with your audience. Get started with Flodesk.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.