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10 Customer Survey Email Examples Examples and Tips

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In this article, you'll find 10 email examples for customer surveys that have been successfully used by various companies. Seeing these examples can help you create effective and visually appealing survey emails for your own business.

What should go into customer survey emails?

A good customer survey email is concise and visually appealing, with a clear call to action that encourages recipients to share their feedback. It should be personalized and engaging, making the recipient feel valued and motivated to participate.

  • Engaging Subject Line: Capture attention with phrases like "We Value Your Feedback!" or "Help Us Improve Your Experience."
  • Personalized Greeting: Use the recipient's name to create a personal connection, such as "Hi [Name], we need your input!"
  • Clear Purpose: Explain why their feedback is important with statements like "Your opinion helps us serve you better."
  • Simple Call to Action: Use direct language like "Take our 2-minute survey" or "Share your thoughts now."
  • Incentive (Optional): Offer a small reward for participation, such as "Complete the survey for a chance to win a gift card."
  • Thank You Note: Show appreciation with a closing line like "Thank you for helping us improve!"

Let's jump into it!

1. RIND Snacks

RIND Snacks produces healthy snacks that utilize fruit rinds and other natural ingredients. The email titled "Still into us?" from RIND Snacks is a good customer survey email because it directly engages recipients by asking for their continued interest, prompting them to provide valuable feedback on their experience with the brand.

2. Statefarm

Statefarm's "Initial Claim Discussion Survey" email is a concise and effective customer survey email. It clearly states its purpose and sets the expectation that the survey will only take 3 minutes to complete, making it more likely that recipients will engage and provide valuable feedback.

3. Miro

Miro's email, "Join a Miro Research Session and Get a $50 Gift Card," effectively engages recipients by offering a tangible incentive for their participation. This approach not only captures attention but also motivates customers to provide valuable feedback, making it an excellent example of a customer survey email.

4. Invision

Invision's "We Want to Hear from You" email stands out as a customer survey email due to its clear and direct call to action, inviting recipients to share their feedback in a straightforward manner. The email's design is clean and visually appealing, making it easy for recipients to understand the purpose and feel motivated to participate.

5. SurveyMonkey

SurveyMonkey is a leading online survey development cloud-based software as a service company. The company excels in creating user-friendly and effective survey tools that help businesses gather valuable feedback from their customers.

The email from SurveyMonkey did a good job by providing timely and relevant resources to its customers during the coronavirus pandemic, demonstrating empathy and support. This approach not only addressed immediate customer needs but also reinforced the company's commitment to helping its users navigate challenging times.

6. Dropbox

Dropbox's "Support: Tell Us How We Did" email is a prime example of a customer survey email that excels in clarity and user engagement. By directly asking for feedback on their support experience, Dropbox makes it easy for recipients to understand the purpose of the email and feel motivated to share their thoughts, ensuring valuable insights for the company.

7. Netflix

Netflix's "Netflix Values Your Opinion" email is a concise and engaging customer survey email that effectively captures the recipient's attention by emphasizing the importance of their feedback. The email's straightforward design and clear call to action make it easy for recipients to understand the purpose and feel motivated to participate, ensuring valuable insights for Netflix.

8. MailChimp

MailChimp is a well-known email marketing service provider that allows businesses to create, send, and analyze email campaigns. The email titled "Issue SE: We want to hear from you" from MailChimp is a good example of a customer survey email because it directly invites recipients to share their feedback, ensuring that the purpose is clear and engaging for the audience.

9. Chewy

Chewy, an online retailer specializing in pet products, excels in creating engaging customer survey emails. The email titled "Tell us what you think" stands out with its clean design, easy-to-read sans-serif font, and a direct call to action that encourages recipients to share their feedback, making it both visually appealing and effective in gathering valuable customer insights.

10. Squarespace

Squarespace is a company that provides website building and hosting services, enabling users to create and maintain websites and blogs. The customer support survey email from Squarespace stands out due to its clean design, clear call to action, and personalized approach, making it effective in engaging recipients and encouraging valuable feedback.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning customer survey emails that captivate your audience and drive engagement. Its intuitive drag-and-drop interface empowers you to create personalized, visually appealing emails that make your recipients feel valued and eager to share their feedback. Elevate your email game and gather valuable insights with ease!

What is Flodesk

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE