Goodbye Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for Goodbye that have been sent to customers in the past from different companies. Seeing these examples can help you craft your own Goodbye emails with clarity and confidence.

What should go into Goodbye emails?

A good Goodbye email is heartfelt and concise, ensuring the recipient feels appreciated and informed about the next steps. It should include a personal touch, clear reasons for the departure, and a positive note for future interactions.

• Personal Greeting: Start with a warm and personalized greeting, such as "Dear [Customer's Name]," to make the recipient feel valued.
• Reason for Departure: Clearly state the reason for the goodbye, using phrases like "We regret to inform you" or "Due to recent changes."
• Express Gratitude: Show appreciation for the recipient's support with phrases like "Thank you for your loyalty" or "We appreciate your business."
• Next Steps: Provide clear instructions on what the recipient should do next, such as "Please contact our support team" or "Visit our website for more information."
• Positive Note: End on a positive and hopeful note, like "We hope to serve you again in the future" or "Wishing you all the best."
• Contact Information: Include your contact details for any further questions, using phrases like "Feel free to reach out to us at [email/phone number]."

Let's jump into it and explore 10 email examples of good Goodbye emails!

10 Goodbye Email Examples

1) Clay

Clay's "Say Goodbye to Duplicates" email is a concise and effective farewell message that clearly communicates the reason for the change and expresses gratitude to the recipients. This email stands out because it provides a straightforward explanation of the update, ensuring customers are well-informed and appreciated, which is essential for maintaining a positive relationship even as changes occur.

2) HVMN

HVMN's "Say Goodbye to Brain Fog" email is a succinct and impactful farewell message that effectively communicates the end of a product while expressing gratitude to its users. This email excels by providing a clear reason for the discontinuation and leaving recipients with a positive impression, ensuring they feel valued and informed about the change.

3) Surreal

Surreal's "Say goodbye to plates, friend" email is a well-crafted farewell message that effectively communicates the end of a product or service while expressing gratitude to its customers. This email is a good example of a Goodbye email because it provides a clear reason for the change and leaves recipients with a positive impression, ensuring they feel valued and informed about the transition.

4) Fishwife

Fishwife's "Goodbye Spicy September" email is a standout farewell message that effectively communicates the end of a seasonal promotion while expressing gratitude to its customers. This email excels by providing a clear reason for the conclusion and leaving recipients with a positive impression, ensuring they feel valued and informed about the change.

5) MTHK

MTHK's "Goodbye Sore Eyes" email is a concise and heartfelt farewell message that effectively communicates the end of a product while expressing gratitude to its users. The company did a good job with this email by providing a clear reason for the discontinuation and leaving recipients with a positive impression, ensuring they feel valued and informed about the change.

6) Netflix

Netflix's "We’re sorry to say goodbye" email is a heartfelt farewell message that clearly communicates the end of a subscription while expressing gratitude to its users. This email stands out by providing a straightforward explanation and leaving recipients with a positive impression, ensuring they feel valued and informed about the change.

7) Better Body

Better Body's "We're saying goodbye" email is a heartfelt farewell message that effectively communicates the end of a service or product while expressing gratitude to its customers. This email is effective because it provides a clear reason for the departure and leaves recipients with a positive impression, ensuring they feel valued and informed about the change.

8) MailChimp

MailChimp is an email marketing service provider that enables users to create, send, and analyze email campaigns. The "Say goodbye to multiple logins and passwords" email is a good example of a Goodbye email because it directly addresses a common pain point with a clear and concise subject line, and offers a relevant solution that enhances user experience, ensuring recipients feel informed and valued.

9) Station

Station's "Hello Productivity, Goodbye Compromise" email is a visually appealing and well-structured message that effectively communicates its core message. The email's clean design, modern font, and compelling title work together to capture the recipient's attention, ensuring they feel engaged and informed about the product's benefits.

10) Joules

Joules' "Heatwave Goodbye" email is a compelling farewell message that effectively communicates the end of a promotional offer with urgency and clarity. This email stands out by providing a clear deadline for the discount, ensuring recipients feel informed and motivated to take immediate action, while also expressing gratitude for their engagement.

Why you should use Flodesk to help create your emails

With Flodesk, crafting a standout Goodbye email is a breeze thanks to its intuitive drag-and-drop editor and stunning templates. You'll effortlessly create visually appealing messages that leave a lasting impression, empowering you to communicate with clarity and style.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.