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10 Fundraising Campaign Email Examples Examples and Tips

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In this article, you'll find 10 email examples for fundraising campaigns that have been successfully sent to customers by various companies. Seeing these examples can help you understand what works and inspire your own email designs.

What should go into fundraising campaign emails?

A good fundraising campaign email is compelling and emotionally engaging, with a clear call to action that resonates with the recipient's values. It should also be visually appealing and easy to read, ensuring that the message is both impactful and memorable.

  • Engaging Subject Line: Capture attention with phrases like "Make a Difference Today" or "Join Us in Changing Lives."
  • Personalized Greeting: Use the recipient's name to create a personal connection, such as "Dear [Name], your support means the world to us."
  • Compelling Story: Share a heartfelt story that illustrates the impact of donations, like "Thanks to supporters like you, we've provided clean water to 1,000 families."
  • Clear Call to Action: Encourage immediate action with phrases like "Donate Now" or "Help Us Reach Our Goal."
  • Visual Appeal: Use high-quality images and a clean layout to make the email aesthetically pleasing and easy to navigate.
  • Gratitude and Follow-Up: Express thanks and outline next steps, such as "Thank you for your generosity. We'll keep you updated on our progress."

Let's jump into it!

1. Adirondacks

Adirondacks' email titled "Get ready for week 2 of Battle of the Cones!" is a vibrant and engaging example of a fundraising campaign. Its compelling subject line and visually appealing design capture the recipient's attention, making it an effective tool for driving engagement and donations.

2. Beyond the Envelope

Beyond the Envelope's email titled "Type E: What not to do with colour in your campaigns" stands out as a good fundraising campaign email due to its clear and educational approach. By providing valuable insights on effective email design, it not only engages the audience but also builds trust and credibility, encouraging recipients to support their cause.

3. Partners Coffee

Partners Coffee's email for their Giving Tuesday fundraising effort is a prime example of an effective campaign. It engages the audience with a clear call to action, leveraging the well-known charitable event to encourage participation and donations.

4. Amazon

Amazon's email titled "New Creator Connections Campaigns Picked For You!" stands out as a fundraising campaign email due to its personalized approach, engaging creators with curated campaigns tailored to their interests. This targeted strategy not only captures attention but also fosters a sense of connection and relevance, which are crucial for effective fundraising efforts.

5. ActiveCampaign

ActiveCampaign is a company that provides email marketing services, helping businesses create engaging and effective email campaigns. The email titled "Cha-ching! That's the sound of a successful holiday marketing campaign" is a great example of their work, as it captures attention with a compelling subject line and showcases a successful holiday marketing strategy, making it both engaging and effective.

6. 1973 Ltd

1973 Ltd's email titled "Your complete guide to email marketing - Campaign Strategy (1 of 6)" is a standout example of a fundraising campaign. Its educational approach and structured series format engage recipients by providing valuable insights, fostering a sense of ongoing learning and support.

7. MailChimp

MailChimp is an email marketing service provider that allows users to create and manage email campaigns. The "Mailchimp Monthly: planning your summer campaigns" email is effective for fundraising because it provides timely and actionable strategies for maximizing campaign efforts during the crucial summer season, helping users to plan and execute their fundraising activities efficiently.

8. Campaign Monitor

Campaign Monitor is an email marketing platform that helps businesses create, send, and optimize email campaigns. The email titled "Your Campaign Monitor account has been accessed from a new device" is a good example of a fundraising campaign email because it builds trust with recipients by ensuring their account security, which can enhance their confidence in engaging with future fundraising efforts.

9. Flodesk

Flodesk's email titled "Planning big holiday campaigns? Do this first 👉" is a stellar example of effective email design. The email's clean layout, engaging subject line, and visually appealing elements, such as high-quality images and a well-chosen font, make it both eye-catching and easy to read, ensuring that the message resonates with the audience.

10. Chipotle

Chipotle is a fast-casual restaurant chain known for its Mexican-inspired cuisine, including burritos, bowls, tacos, and salads. The email titled "Chipotle’s digital fundraising program is here ✋" stands out as a great fundraising campaign email due to its clear communication of the program's launch, engaging content, and compelling subject line that captures the recipient's attention, making it easy for supporters to participate and contribute.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning fundraising campaign emails that captivate your audience and drive donations. Its intuitive interface and beautiful templates empower you to create visually appealing, personalized emails that resonate with your supporters, making your campaign both impactful and memorable.

What is Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE