Fundraising Campaign Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for fundraising campaigns that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective fundraising emails.

What should go into fundraising campaign emails?

A good fundraising campaign email is concise, emotionally engaging, and clearly communicates the cause and the impact of the donation. It should include a compelling story, a clear call to action, and a sense of urgency to motivate recipients to contribute.

• Compelling Subject Line: Capture attention with phrases like "Make a Difference Today" or "Join Us in Changing Lives."
• Personalized Greeting: Use the recipient's name to create a personal connection, such as "Dear [Name],"
• Engaging Story: Share a heartfelt story that illustrates the impact of donations, for example, "Your support helped us provide clean water to 500 families."
• Clear Call to Action: Encourage immediate action with phrases like "Donate Now" or "Help Us Reach Our Goal."
• Visual Appeal: Use high-quality images and a clean layout to make the email visually appealing and easy to read.
• Sense of Urgency: Create urgency with statements like "Only 3 days left to make a difference" or "Act now to double your impact."

Let's jump into it and explore 10 email examples of good fundraising campaign emails!

10 fundraising campaign email examples

1) Adirondacks

The Adirondacks email features a clean and organized layout, making it easy for recipients to navigate and understand the message. Its simplicity and visual appeal make it an effective fundraising campaign email by clearly presenting the cause and encouraging immediate action through a compelling call to action.

2) Beyond the Envelope

Beyond the Envelope stands out with its clean design and straightforward message, making it easy for recipients to understand the cause and take action. Its simplicity and visual appeal effectively engage users, encouraging them to contribute to the fundraising campaign.

3) Partners Coffee

Partners Coffee's email for their Giving Tuesday fundraising effort features a clean and organized layout, making it easy for recipients to navigate and understand the message. Its simplicity and visual appeal effectively communicate the cause and encourage immediate action through a compelling call to action, making it an excellent example of a fundraising campaign email.

4) Amazon

Amazon's "New Creator Connections Campaigns Picked For You!" email stands out as a fundraising campaign due to its personalized approach, which highlights curated campaigns tailored to the recipient. This strategy not only increases engagement but also empowers users to discover and support new initiatives effortlessly.

5) Semrush

Semrush is a comprehensive digital marketing tool that offers features such as SEO, content marketing, and competitive research to help businesses improve their online presence. The email from Semrush effectively uses a clean and organized layout, making it easy for recipients to understand the message and take action, aligning with principles of simplicity, user empowerment, and aesthetic appeal.

6) 1973 Ltd

1973 Ltd's email campaign showcases a clean and organized layout, making it easy for recipients to navigate and understand the message. Its simplicity and visual appeal engage users, encouraging them to contribute to the fundraising campaign through a clear and compelling call to action.

7) Designmodo

Designmodo's email features a clean and organized layout, making it easy for recipients to navigate and understand the message. Its simplicity and visual appeal effectively communicate the cause and encourage immediate action through a compelling call to action, making it an excellent example of a fundraising campaign email.

8) Wealthsimple

Wealthsimple is a financial services company that offers simple and accessible investment solutions. Their fundraising campaign email stands out due to its clean design and clear message, making it easy for recipients to understand the cause and take immediate action.

9) Flodesk

Flodesk is an email marketing platform that offers a variety of categorized email templates for different campaign needs, such as behavioral triggers, promotions, and customer engagement. Its intuitive tabbed navigation, clear categorization, and minimalist design make it easy for users to find and utilize templates effectively, ensuring a seamless and visually appealing email creation experience.

10) Chipotle

Chipotle is a popular fast-casual restaurant chain known for its customizable burritos, bowls, and tacos made with fresh ingredients. The Chipotle Fundraising Campaign email stands out due to its clear messaging and strong call-to-action, making it easy for recipients to understand how they can participate and support a cause. Its concise layout and direct approach ensure that the main message is not lost, increasing the likelihood of engagement.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning fundraising campaign emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft compelling messages that drive action and support your cause.

Wrapping up

Flodesk empowers you to create visually stunning fundraising campaign emails that captivate your audience. With our intuitive design tools and customizable templates, you can craft compelling messages that drive action and support your cause effortlessly.

Our platform is trusted by over 100,000 businesses, helping both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective fundraising campaign emails is crucial for engaging your audience and driving donations. Sign up for Flodesk today to start crafting your own compelling emails and make a difference.

Sign up for Flodesk