Fundraising Campaign Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for fundraising campaigns that have been successfully used by various companies. Seeing these examples can help you understand what works and inspire your own email designs.

What should go into Fundraising Campaign emails?

A good Fundraising Campaign email is concise and emotionally engaging, with a clear call to action that resonates with the reader's values. It should include compelling storytelling, a sense of urgency, and a personal touch to make the recipient feel directly involved in the cause.

• Engaging Subject Line: Capture attention with phrases like "Make a Difference Today" or "Join Us in Changing Lives."
• Personalized Greeting: Use the recipient's name to create a personal connection, such as "Dear [Name], we need your help."
• Compelling Story: Share a heartfelt story that illustrates the impact of donations, like "Your support helped John get the education he deserves."
• Clear Call to Action: Encourage immediate action with phrases like "Donate Now" or "Help Us Reach Our Goal."
• Visual Appeal: Use images and graphics to make the email visually engaging, such as photos of beneficiaries or progress bars showing fundraising goals.
• Sense of Urgency: Create a sense of urgency with phrases like "Only 3 days left to make a difference" or "Act now to double your impact."

Let's jump into it and explore 10 email examples of good Fundraising Campaign emails!

10 Fundraising Campaign Email Examples

1) Adirondacks

The Adirondacks email titled "Get ready for week 2 of Battle of the Cones!" is an engaging and dynamic example of a good fundraising campaign email. Its focus on an ongoing event keeps recipients interested and involved, which is crucial for maintaining momentum and encouraging continued support.

2) Beyond the Envelope

Beyond the Envelope's email titled "Type E: What not to do with colour in your campaigns" is an excellent example of a good fundraising campaign email. Its educational focus on effective email design builds trust and authority, making recipients more likely to engage and support the cause.

3) Partners Coffee

Partners Coffee's email titled "Join us in our Giving Tuesday fundraising effort!" is a prime example of an effective fundraising campaign. Its clear and direct subject line immediately engages recipients, while the email's compelling content and strong call-to-action encourage participation in the charitable cause.

4) Amazon

Amazon is a global e-commerce giant known for its vast selection of products, fast shipping, and innovative services. The email titled "New Creator Connections Campaigns Picked For You!" stands out as a fundraising campaign email due to its personalized approach, targeting specific creators with campaigns that are handpicked for them, which can drive higher engagement and support.

5) ActiveCampaign

ActiveCampaign is a company that provides email marketing, marketing automation, and CRM tools to help businesses create effective marketing campaigns. The email titled "Cha-ching! That's the sound of a successful holiday marketing campaign" is well-executed because it captures attention with a catchy subject line that implies success and profitability, and its design and content are tailored to engage recipients and encourage them to take action.

6) 1973 Ltd

1973 Ltd's email titled "Your Complete Guide to Email Marketing Campaign Strategy" is a standout example of a good fundraising campaign email. Its comprehensive and informative content helps build trust and authority, encouraging recipients to engage and support the cause.

7) MailChimp

MailChimp is an email marketing service provider that allows users to create, send, and analyze email campaigns. The email titled "Mailchimp Monthly: planning your summer campaigns" is an effective fundraising campaign email because it offers timely and actionable advice for optimizing summer campaigns, helping users to engage their audience and maximize their fundraising efforts.

8) Campaign Monitor

Campaign Monitor is a platform that provides email marketing and automation tools to help businesses create and manage their email campaigns. The email titled "Your Campaign Monitor account has been accessed from a new device" is a good example of a fundraising campaign email because it uses a security alert to engage recipients, prompting them to take immediate action and ensuring they stay connected with the campaign.

9) Flodesk

Flodesk's email titled "Planning big holiday campaigns? Do this first 👉" stands out due to its clean and modern design, which features a clear and engaging subject line that immediately captures the reader's attention. The use of a readable font and well-organized layout ensures that the content is easily digestible, while the actionable advice provided within the email encourages recipients to take immediate steps in their holiday campaign planning.

10) Chipotle

Chipotle's email titled "Chipotle's Digital Fundraising Program is Here" effectively introduces their new digital fundraising initiative, making it easy for recipients to understand and participate. The email's clear and concise messaging, combined with a straightforward call to action, ensures that supporters can quickly engage with the fundraising effort, making it a standout example of an effective fundraising campaign email.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning fundraising campaign emails that captivate your audience with their clean, modern design. Its intuitive drag-and-drop interface empowers you to craft visually appealing emails that drive engagement and inspire action, all without needing any design experience.

What is Flodesk?

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.