In this article, you'll find 10 email examples for follow-up that have been sent to customers by various companies. Seeing these examples can help you craft your own follow-up emails more effectively and efficiently.
A good Follow-Up email is concise and personalized, ensuring it addresses the recipient's needs or concerns while maintaining a friendly tone. It should include a clear call-to-action and a reminder of the previous interaction to keep the conversation relevant and engaging.
Let's jump into it and explore 10 email examples of good Follow-Up emails!
TripAdvisor is a platform that provides travel-related content, including reviews and recommendations for hotels, restaurants, and attractions. The email titled "Did you go to Notteri?" from TripAdvisor serves as a follow-up to a user's recent activity or interest in a specific location (Notteri). Follow-up emails like this are effective because they engage users by reminding them of their past interests or activities, encouraging them to provide feedback or take further action, such as writing a review or planning another visit. This type of email helps maintain user engagement and can lead to increased user interaction and content generation on the platform.
Avanti West Coast is a train operating company in the UK. The follow-up email titled "From Avanti... Are you ready for tomorrow's journey?" effectively engages customers by reminding them of their upcoming travel plans, ensuring they are prepared and excited for their journey, which is a key aspect of good follow-up communication.
Duolingo is an educational platform that offers language learning services. The email with the subject line "🔇 These reminders don’t seem to be working" is a good follow-up because it acknowledges the user's inactivity and attempts to re-engage them in a personalized and engaging manner, using a relatable and somewhat humorous subject line to capture attention.
The email from Sundays with the subject "Checking in" stands out as a follow-up email because it effectively re-engages the recipient by showing genuine interest in their experience and encouraging further interaction. This approach not only maintains a connection with the customer but also fosters a sense of care and attentiveness, which can lead to increased loyalty and satisfaction.
Frontman sent an email with the subject line "GQ and Esquire love them: Our bestsellers," effectively leveraging social proof by highlighting endorsements from reputable sources. This approach not only boosts the credibility of their products but also captures the recipient's attention, making them more likely to engage with the content and explore the bestsellers.
The email titled "You in three months" from Section is a follow-up designed to engage the recipient by projecting their future self, which can be a powerful motivator. This type of email helps in maintaining engagement, encouraging action, and fostering a sense of continuity and progress.
Iterable is a cross-channel marketing platform that helps businesses create, execute, and optimize campaigns across email, SMS, push notifications, and more. The follow-up email titled "Just Released: Session Recordings from Activate Summit Europe" is effective because it provides valuable content to recipients who attended or showed interest in the event, thereby maintaining engagement and encouraging further interaction with the brand.
On/Go is a company that provides COVID-19 tests. The follow-up email titled "Thank you for taking an On/Go COVID-19 Test" is a good example because it expresses gratitude to the recipient, fostering a sense of appreciation and encouraging continued engagement with the brand.
The email from Station titled "See your Station in person" stands out due to its clean and organized design, which makes it visually appealing and easy to navigate. The use of a clear and concise subject line, along with well-structured content and a straightforward call-to-action, ensures that the recipient's attention is captured and directed effectively.
Google's email titled "It’s not too late to save on Father’s Day gifts" is a timely and relevant follow-up that effectively captures the recipient's attention by leveraging the urgency of the upcoming holiday. This email stands out due to its clear call-to-action and appealing offers, making it an excellent example of how to re-engage customers and drive conversions through well-timed promotions.
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