Fitness Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for Fitness that have been sent to customers from various companies. Seeing these examples can help you understand what works and inspire your own email campaigns.

What should go into Fitness emails?

A good Fitness email is visually engaging and motivational, featuring personalized content that speaks directly to the recipient's fitness goals. It should include clear calls to action, inspiring imagery, and a sense of community to keep the reader motivated and connected.

• Eye-Catching Subject Line: Use phrases like "Transform Your Body Today!" or "Unlock Your Fitness Potential" to grab attention immediately.
• Personalized Greeting: Address the recipient by their first name to create a personal connection, e.g., "Hi [Name], ready to crush your goals?"
• Motivational Content: Include inspiring quotes or success stories, such as "You are stronger than you think!" or "Meet Jane, who lost 20 lbs in 3 months."
• Clear Call to Action: Use direct and action-oriented phrases like "Join Now," "Start Your Free Trial," or "Book Your First Session."
• Engaging Visuals: Incorporate high-quality images or videos of workouts, transformations, or fitness classes to make the email visually appealing.
• Community Building: Encourage recipients to join social media groups or fitness challenges, e.g., "Join our 30-Day Fitness Challenge on Instagram!"

Let's jump into it and explore 10 fantastic examples of Fitness emails that hit all the right notes!

10 Fitness Email Examples

1) Gymshark

Gymshark, a fitness apparel brand, effectively promotes a Singles Day sale on their app through a visually appealing and engaging email. This email stands out as a good Fitness email because it targets fitness enthusiasts with a compelling offer, clear call to action, and high-quality visuals that resonate with the brand's active audience.

2) Fitbit

Fitbit's email promoting its collaboration with Peloton is a stellar example of a Fitness email. It effectively highlights the added value of Fitbit Premium by showcasing the benefits of integrating Peloton workouts, making it both informative and appealing to fitness enthusiasts.

3) ASICS

ASICS' email promoting their free marathon training program is a prime example of an effective Fitness email. By offering a valuable resource like a training program, it directly appeals to fitness enthusiasts and motivates them to engage in a structured fitness activity, making it both enticing and action-oriented.

4) Apple

Apple's email promoting a free 3-month trial stands out as a Fitness email by offering an enticing opportunity for users to experience their fitness-related services, such as Apple Fitness+. The email's clear call to action and visually appealing design effectively capture the recipient's attention, encouraging them to take advantage of the trial and engage with Apple's fitness ecosystem.

5) Altitude Sports

Altitude Sports is an online retailer specializing in outdoor gear and apparel, offering a wide range of products for various outdoor activities. The company did a good job with their Cyber Monday email by leveraging the urgency and excitement of the event, clearly communicating significant discounts of up to 40%, and using an enticing subject line to drive higher open rates and engagement.

6) Peloton

Peloton is a fitness company that offers exercise equipment and fitness classes. The email is a good Fitness email because it is personalized with the recipient's name and focuses on celebrating their 2024 milestones, which can motivate users by highlighting their achievements and encouraging them to continue their fitness journey.

7) Specialized Bicycle Components

Specialized Bicycle Components is a company that designs and manufactures high-performance bicycles and related products, known for their innovative designs and quality components. The email is effective for a fitness audience because it leverages the urgency and excitement of an early Black Friday sale, motivating fitness enthusiasts to make a purchase with its compelling subject line "Early Black Friday Starts Now," which creates a sense of urgency and exclusivity.

8) Ten Thousand

Ten Thousand's "Miles In The Desert" email captures the essence of endurance and outdoor fitness activities, making it highly engaging for its audience. The email's compelling subject line and visually appealing design draw readers in, while its focus on athletic performance and training resonates well with fitness enthusiasts.

9) Theragun

Theragun's email announcing that the Theragun Prime Plus is one of Oprah’s Favorite Things for 2024 is a standout example of effective email marketing. The email's clean design, bold title, and use of Oprah's endorsement create a compelling and trustworthy message, while the clear and readable font ensures that the content is easily digestible for the reader.

10) Shakti

Shakti's "No Tricks, Just Treats" email is a standout example of effective fitness marketing. The email's engaging visuals, clear call to action, and seasonal theme make it both eye-catching and relevant, encouraging recipients to take immediate action while feeling connected to the brand's community.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Fitness emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft visually appealing, personalized messages that inspire and motivate your recipients, all while keeping the process simple and enjoyable.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.