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10 Fitness Email Examples Examples and Tips

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In this article, you'll find 10 email examples for fitness that have been sent to customers from various companies. Seeing these examples can help you understand what works and inspire you to create your own engaging and effective fitness emails.

What should go into fitness emails?

A good fitness email is visually appealing and packed with motivational content that encourages recipients to take action. It should include personalized elements, clear calls to action, and engaging visuals to keep the reader inspired and focused on their fitness journey.

  • Eye-Catching Subject Line: Use phrases like "Transform Your Body Today" or "Unlock Your Fitness Potential" to grab attention immediately.
  • Personalized Greeting: Start with a friendly "Hey [Name]!" to make the email feel more personal and engaging.
  • Motivational Content: Include inspiring quotes or success stories, such as "You are stronger than you think!" or "Meet Jane, who lost 20 pounds in 3 months."
  • Clear Call to Action: Use direct language like "Join Now" or "Start Your Free Trial" to encourage immediate action.
  • Engaging Visuals: Incorporate high-quality images or videos of workouts, transformations, or fitness tips to keep the reader visually engaged.
  • Easy-to-Read Layout: Use bullet points, short paragraphs, and plenty of white space to make the email easy to scan and read quickly.

Let's jump into it!

1. Gymshark

Gymshark, a renowned fitness apparel and accessories brand, excels in creating engaging email campaigns. Their "Singles Day sale on our app?" email is a prime example of effective fitness marketing, featuring an enticing subject line that piques curiosity and drives traffic to their app, ultimately boosting sales.

2. Fitbit

Fitbit's email promoting its collaboration with Peloton is a stellar example of effective fitness marketing. By highlighting the partnership, the email leverages the strengths of both brands to offer enhanced fitness experiences, making it highly engaging and valuable for users.

3. ASICS

ASICS' email campaign promoting their free marathon training program is a prime example of effective fitness marketing. By offering a valuable resource, the email engages customers interested in running and fitness, positioning ASICS as a supportive and resourceful brand in the fitness community.

4. Apple

Apple's email promoting a free 3-month trial stands out as a fitness email by offering an enticing opportunity to experience their fitness services, likely Apple Fitness+, at no cost. The visually appealing design and clear call to action make it highly engaging, encouraging recipients to take immediate advantage of the trial offer.

5. Altitude Sports

Altitude Sports sent out an email promoting their Cyber Monday sale, offering discounts of up to 40%. The company did a good job with the email by effectively promoting their Cyber Monday sale, which is a significant shopping event. The email's subject line clearly communicates the offer ("It's Cyber Monday: Up to 40% off"), which is likely to attract attention and encourage recipients to open the email.

6. Peloton

Peloton's email titled "Smiles Davis, check out your 2024 milestones" is a standout example of personalized fitness communication. By addressing the recipient directly and highlighting their achievements, the email fosters a sense of accomplishment and encourages ongoing engagement with Peloton's fitness services.

7. Specialized Bicycle Components

Specialized Bicycle Components' email, titled "Early Black Friday Starts Now," effectively captures attention with a time-sensitive offer, encouraging immediate action. The email's clear and compelling call to action, combined with visually appealing design elements, makes it an effective fitness email by driving engagement and promoting their high-quality cycling products.

8. Ten Thousand

Ten Thousand's "Miles In The Desert" email captures attention with its compelling subject line and visually appealing design. The email's focus on a specific fitness challenge engages recipients by offering a clear and motivating call to action, making it a standout example of fitness communication.

9. Theragun

Theragun's email, titled "Theragun Prime Plus is one of Oprah's Favorite Things in 2024," stands out with its sleek design and compelling use of typography. The bold, eye-catching title immediately grabs attention, while the clean layout and high-quality images effectively highlight the product, making it an engaging and visually appealing email.

10. Shakti

Shakti's email, titled "No tricks, just treats," captivates with its vibrant visuals and engaging content, making it a standout in fitness communication. The email's clear and enticing call to action, combined with its visually appealing design, effectively motivates recipients to engage with Shakti's offerings, showcasing the brand's ability to create compelling and action-driven fitness emails.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning fitness emails that captivate and motivate your audience. Its intuitive interface and beautiful templates empower you to create personalized, visually appealing emails that drive engagement and inspire action.

What is Flodesk

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE