Fitness Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for fitness that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective fitness emails.

What should go into Fitness emails?

A good fitness email is visually engaging and includes personalized content that motivates the recipient to take action. It should highlight unique fitness tips, success stories, and exclusive offers to keep the reader inspired and connected to their fitness journey.

• Eye-catching Subject Line: Use phrases like "Transform Your Workout Routine Today!" or "Unlock Your Fitness Potential" to grab attention and encourage opens.
• Personalized Greeting: Address the recipient by their first name to create a personal connection, such as "Hi [Name], ready to crush your goals?"
• Engaging Visuals: Include high-quality images or videos of workouts, success stories, or new fitness gear to make the email visually appealing.
• Clear Call-to-Action: Use strong, action-oriented phrases like "Join Now," "Get Started," or "Claim Your Free Trial" to prompt immediate action.
• Valuable Content: Share fitness tips, workout plans, or nutrition advice that adds value to the reader's fitness journey, such as "Top 5 Exercises for a Stronger Core."
• Exclusive Offers: Provide special discounts or early access to new classes or products to make the recipient feel valued, like "Exclusive 20% Off for Our Fitness Community."

Let's jump into it and explore 10 fantastic examples of fitness emails that have successfully engaged and inspired their recipients!

10 Fitness Email Examples

1) Gymshark

Gymshark is a fitness apparel and accessories brand known for its innovative and stylish workout gear. This email is a great example of a fitness email because it uses a visually appealing design and a clear call-to-action to engage and motivate recipients to take advantage of the sale on their app.

2) Fitbit

Fitbit's email effectively combines a clean, visually appealing design with a clear call-to-action, making it easy for users to engage with the content. The email's simplicity and focus on user empowerment through fitness tracking and premium features make it a standout example of how to motivate and inspire recipients on their fitness journey.

3) ASICS

ASICS, a renowned brand in the fitness industry, excels in creating emails that are both visually appealing and highly effective in engaging customers. This email, promoting a free marathon training program, is a prime example of how ASICS communicates fitness by offering valuable content and a clear call-to-action, making it easy for recipients to take the next step in their fitness journey.

4) Apple

Apple's email stands out as a fitness email due to its clean, visually appealing design and a clear call-to-action that encourages recipients to start a free 3-month trial. The simplicity and focus on user empowerment make it easy for users to engage with the content and take the next step in their fitness journey.

5) Altitude Sports

Altitude Sports is a retailer specializing in outdoor gear and apparel, offering a wide range of products for various outdoor activities. This email effectively captures attention with its clean design and clear call-to-action, making it easy for recipients to take advantage of the Cyber Monday sale, aligning perfectly with the principles of simplicity, user empowerment, and aesthetic appeal.

6) Peloton

Peloton's email showcases a clean and visually appealing design that highlights the recipient's 2024 milestones, making it easy for users to stay motivated and engaged with their fitness journey. The clear call-to-action and personalized content empower users to take the next step in their fitness goals, aligning perfectly with the principles of simplicity and user empowerment.

7) Specialized Bicycle Components

Specialized Bicycle Components' email effectively captures attention with its clean design and clear call-to-action, making it easy for recipients to take advantage of the early Black Friday sale. The simplicity and focus on user empowerment through exclusive offers align perfectly with the principles of creating engaging and motivating fitness emails.

8) Ten Thousand

Ten Thousand's email, "Miles in the Desert," stands out with its clean design and clear call-to-action, making it easy for recipients to engage with the content. The simplicity and focus on user empowerment through visually appealing elements align perfectly with the principles of creating engaging and motivating fitness emails.

9) Theragun

Theragun, known for its percussive therapy devices, highlights the "Theragun Prime Plus" as one of Oprah’s Favorite Things in 2024. The email's clean layout, clear call-to-action, and association with Oprah add credibility and make it visually appealing and user-friendly, encouraging recipients to engage effortlessly.

10) Shakti

Shakti's email, titled "No Tricks, Just Treats," features a clean and visually appealing design that captures attention immediately. Its clear call-to-action and focus on user empowerment make it an excellent example of a fitness email, encouraging recipients to engage effortlessly and stay motivated on their fitness journey.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning fitness emails that captivate your audience. Our intuitive platform empowers you to create personalized, engaging content that motivates recipients to take action, all while maintaining a clean and aesthetically pleasing design.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. Our platform empowers you to create personalized, engaging content that motivates recipients to take action, all while maintaining a clean and aesthetically pleasing design.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that captivate your audience.