Expiration Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Expiration that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective Expiration emails.

What should go into Expiration emails?

A good Expiration email is clear and concise, emphasizing the urgency of the situation while providing a straightforward call to action. It should include unique elements like a specific expiration date and a reminder of the benefits the customer will miss out on if they don't act.

• Subject Line: Capture attention with urgency. Examples: "Your Subscription Expires Soon!" or "Don't Miss Out – Renew Today!"
• Personalized Greeting: Address the recipient by name to create a personal connection. Example: "Hi [Name],"
• Clear Expiration Date: State the exact date of expiration to create a sense of urgency. Example: "Your access will expire on [Date]."
• Reminder of Benefits: Highlight what the customer will miss out on if they don't renew. Example: "Continue enjoying exclusive access to [Feature/Benefit]."
• Call to Action: Provide a clear and compelling action for the recipient to take. Example: "Renew Now" or "Extend Your Access."
• Contact Information: Offer a way for the recipient to get in touch if they have questions. Example: "Need help? Contact our support team at [Email/Phone]."

Let's jump into it and check out 10 email examples of good Expiration emails!

10 Expiration Email Examples

1) Asiana Airlines

Asiana Airlines is a major South Korean airline known for its extensive international routes and exceptional customer service. This expiration email effectively communicates the urgency of mileage expiration with a clear expiration date and a straightforward call to action, ensuring that customers are well-informed and motivated to act promptly.

2) Calm

Calm's expiration email stands out with its clean design and clear messaging, making it easy for users to understand the urgency of the offer. The straightforward call to action and visually appealing layout empower users to take immediate action, ensuring they don't miss out on the benefits of the service.

3) Slack

Slack's expiration email is a prime example of effective communication, featuring a clean design and clear messaging that emphasizes the urgency of the offer. The straightforward call to action and visually appealing layout make it easy for users to understand the importance of renewing their subscription, ensuring they don't miss out on the benefits of the service.

4) Patagonia

Patagonia's expiration email stands out with its clean and organized design, making it easy for users to understand the urgency of the offer. The straightforward call to action and visually appealing layout empower users to take immediate action, ensuring they don't miss out on the benefits of the service.

5) Rivian

Rivian is an American electric vehicle manufacturer known for its adventure-oriented trucks, SUVs, and delivery vans. This expiration email effectively captures the essence of Rivian's innovative spirit with a clean design and clear messaging, making it easy for users to understand the urgency and take immediate action.

6) June Oven

June Oven's expiration email is a great example of clear and concise communication, featuring a clean design that highlights the urgency of the offer. The straightforward call to action and visually appealing layout empower users to take immediate action, ensuring they don't miss out on the benefits of the service.

7) Maison Louis Marie

Maison Louis Marie is a luxury fragrance brand known for its high-quality, botanical-based scents. This expiration email is effective due to its clean design and clear messaging, which emphasize the urgency of the offer and empower users to take immediate action, ensuring they don't miss out on the benefits of the service.

8) Skillshare

Skillshare is an online learning community offering thousands of classes in creative fields like design, photography, and writing. This expiration email is a good example because it features a clean design and clear messaging, making it easy for users to understand the urgency and take immediate action to continue enjoying their access to creative exploration.

9) Tracksmith

Tracksmith is a performance running brand that celebrates the competitive spirit and pursuit of personal excellence. The expiration email features a clean design with a clear call to action, making it easy for users to understand the urgency and take immediate action to continue their journey with Tracksmith.

10) Intercom

Intercom is a company that provides customer messaging and communication tools, often used for customer support, onboarding, and engagement. This expiration email is effective due to its clear and direct subject line, "Your Intercom subscription will end in 7 days," which creates a sense of urgency and empowers users to take immediate action, all while maintaining a clean and professional design.

Why you should use Flodesk to help create your emails

With Flodesk, creating effective Expiration emails is a breeze. Our intuitive platform empowers you to design visually stunning emails with ease, ensuring your message is clear and compelling. Plus, our customizable templates make it simple to highlight urgency and drive immediate action.

Wrapping Up

Flodesk makes creating effective Expiration emails straightforward and efficient. Our platform offers intuitive email marketing tools designed specifically for small businesses, allowing you to grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning, effective emails with ease.