Finding the perfect email marketing tool for your WooCommerce store can be a game-changer. With so many options, it can be tough to choose the right one.
Here are five great choices to help you boost your sales and engage your customers. Let's dive in!
Reasons for Using an Email Marketing Tool
Customer Engagement: Email marketing tools help WooCommerce stores keep customers engaged with personalized content, promotions, and updates, fostering a stronger relationship.
Automation: Automate repetitive tasks like welcome emails, order confirmations, and follow-ups, saving time and ensuring consistent communication.
Segmentation: Easily segment your audience based on behavior, purchase history, and preferences to send targeted and relevant messages.
Analytics: Gain insights into email performance with detailed analytics, helping you refine your strategies and improve results.
Sales Boost: Drive more sales through well-crafted email campaigns that highlight new products, special offers, and exclusive discounts.
A Quick Look
Here are the top 5 email marketing tools for WooCommerce:
Flodesk
Sendlane
Brevo
AWeber
Campaign Monitor
Email Marketing Tools For Woocommerce
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping them grow and monetize email lists effortlessly. With no need for coding or design skills, businesses can create, send, and automate emails that engage audiences and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, with transparent, affordable pricing, our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.
Pros of Using Flodesk
Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
Cons of Using Flodesk
No SMS Notifications: Flodesk focuses solely on email marketing and does not offer SMS notification features, which can limit multi-channel communication strategies.
Not for All Enterprises: Flodesk does not provide API and web hooks for enterprises that might want to trigger automations from business logic, making it less suitable for larger businesses with complex needs.
Pricing
Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.
Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.
Reviews
Flodesk reviews highlight its user-friendly interface, beautiful templates, and exceptional automation systems, making it a favorite among users who praise its value for money and seamless integration with platforms like Shopify.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. Sendlane
Sendlane offers a unified platform for email marketing, SMS marketing, review collection, and advanced forms for customer acquisition. The platform aims to drive eCommerce sales by providing personalized, data-driven marketing tools and strategic support.
Pros of Using Sendlane
Unified Platform: Sendlane combines email, SMS, reviews, and forms into one platform.
Strategic Support: Real people are available 24/7/365 for support.
High ROI: Users report increased revenue and return on investment.
Cons of Using Sendlane
Complexity for New Users: The platform offers a wide range of features, which might be overwhelming for new users who are not familiar with advanced marketing tools.
Cost: While the platform promises to save money, the initial cost might be high for small businesses or startups.
Pricing
Sendlane offers straightforward pricing plans for different subscriber levels. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $625 per month
10,000 Subscribers: $625 per month
Reviews
Sendlane reviews reveal that users appreciate its powerful features, ease of use, and excellent customer support, but some have faced integration issues and occasional software glitches.
Sendlane has been a game-changer for our email marketing strategy. The automation features are top-notch and have saved us countless hours. - Christopher Y. (Rating: 5/5)
While Sendlane offers some useful features, the interface can be quite confusing and the customer support is not always responsive. - Alex P. (Rating: 2/5)
3. Brevo
Brevo provides email marketing, automation, and CRM services to help businesses manage customer relationships. Their platform includes tools for email, SMS, WhatsApp marketing, sales pipeline management, customer data synchronization, loyalty programs, and multi-channel communication.
Pros of Using Brevo
Multi-Channel Communication: Brevo supports email, SMS, WhatsApp, and chat for comprehensive customer engagement.
Cost Savings: Brevo is more affordable compared to competitors, offering significant annual savings.
Comprehensive Suite: Brevo includes tools for marketing, sales, customer data management, and loyalty programs.
Cons of Using Brevo
Limited Customization: While Brevo offers a comprehensive suite of tools, some users find the customization options for email templates and automation workflows to be limited compared to other platforms. This can restrict the ability to create highly tailored campaigns.
Learning Curve: Brevo's extensive feature set can be overwhelming for new users. The platform's complexity may require a significant time investment to fully understand and utilize all available tools effectively.
Pricing
Brevo offers flexible pricing plans to accommodate various business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $3.60 per month
10,000 Subscribers: $17 per month
Reviews
Brevo reviews reveal that users appreciate its user-friendly interface, comprehensive features, and cost-effectiveness. However, some users find the email automation builder limited and experience performance issues with large lists.
One of the best email marketing softwares with a seamless user experience and excellent customer support. - Tomáš N. (Rating: 4.5/5)
The platform has potential but is often slow and lacks some advanced features. - Sarah K. (Rating: 2.5/5)
4. AWeber
AWeber offers email marketing, automation, landing page builder, ecommerce solutions, web push notifications, and sign-up form builder. It includes an AI writing assistant and integrates with over 750 tools. Customer support is available 24/7, and free migrations are provided.
Pros of Using AWeber
Easy-to-use marketing solutions: AWeber provides straightforward tools for email marketing and automation.
Cost-effective compared to other solutions: AWeber offers competitive pricing for its range of features.
24/7 support with highly trained specialists: AWeber ensures continuous customer support availability.
Cons of Using AWeber
Limited Advanced Features: AWeber may not offer the advanced features that some businesses require, such as more sophisticated automation workflows or in-depth analytics. This can be a drawback for users looking for highly customizable and detailed marketing solutions.
Template Customization: While AWeber provides a variety of templates, the customization options can be somewhat restrictive. Users looking for more flexibility in design may find the platform limiting in terms of creating unique and highly tailored email campaigns.
Pricing
AWeber offers straightforward pricing plans for different subscriber levels. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $20 per month
10,000 Subscribers: $86 per month
Reviews
AWeber reviews show users appreciate its ease of use, intuitive UI, and reliable customer support, but some are frustrated with recent price hikes and sending limits.
Better alternative for Sendinblue + Best for B2B Emails. - Nikhil S. (Rating: 4.5/5)
The interface is outdated and lacks some advanced features. - Sarah T. (Rating: 2.5/5)
5. Campaign Monitor
Campaign Monitor provides email marketing services that include tools for building email templates, segmenting audiences, and personalizing messages. The platform also offers marketing automation, transactional emails, analytics, AI features, integrations, signup forms, SMS, and expert services.
Pros of Using Campaign Monitor
Ease of use: Campaign Monitor offers a drag-and-drop email builder.
Customization: The platform provides complete customization options for email templates.
Mobile optimization: All templates are optimized for mobile devices.
Cons of Using Campaign Monitor
Complexity for Beginners: While Campaign Monitor offers a wide range of features, the extensive list can be overwhelming for beginners who are new to email marketing.
Cost: The platform's pricing might be relatively high, which could be a con for small businesses or startups with limited budgets.
Pricing
Campaign Monitor offers pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $44 per month
10,000 Subscribers: $109 per month
Reviews
Campaign Monitor reviews reveal that users appreciate its ease of use, customization options, and mobile optimization, but some find the extensive features overwhelming and the pricing relatively high.
Campaign Monitor makes it easy to send beautiful email newsletters, but the pricing can be a bit steep for small businesses. - Courtenay Farquharson (Rating: 3/5)
The user interface is intuitive and the templates are stunning, making it a great choice for professional email marketing. - Allison Wahl (Rating: 5/5)
What to Consider When Selecting an Email Marketing Tool?
When selecting an email marketing tool for WooCommerce, consider these five crucial factors:
Integration: Ensure the tool seamlessly integrates with WooCommerce for smooth data synchronization and automation.
Automation Capabilities: Look for robust automation features like abandoned cart emails, order confirmations, and personalized follow-ups.
Segmentation: Choose a tool that allows detailed audience segmentation based on purchase history, behavior, and preferences.
Analytics: Opt for a platform with comprehensive analytics to track email performance and refine marketing strategies.
Cost: Evaluate the pricing structure to ensure it fits your budget, considering both the number of subscribers and the volume of emails sent.
Which One Should You Go With?
Each of these email marketing tools offers unique features and benefits, making them all excellent choices for your WooCommerce store. However, if you're looking for a user-friendly platform with stunning email designs and flat-rate pricing, Flodesk stands out as a top contender.
Ready to elevate your email marketing game? Sign up for free and experience the simplicity and power of Flodesk today.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
