Choosing the right email marketing tool for your WooCommerce store can make a big difference. With so many options available, finding the perfect fit can be challenging.
We've compiled a list of five great choices to help you streamline your email marketing efforts. These tools are designed to enhance your store's communication and boost sales effortlessly.
Reasons for using an email marketing tool
Customer Engagement: Keep your customers engaged with personalized emails that resonate with their interests and shopping behavior.
Sales Boost: Drive more sales by sending targeted promotions and product recommendations directly to your customers' inboxes.
Automation: Save time with automated email campaigns that nurture leads and convert them into loyal customers.
Analytics: Gain insights into your email performance with detailed analytics, helping you refine your strategies for better results.
Brand Consistency: Maintain a consistent brand image with beautifully designed emails that reflect your store's unique style.
A quick look
Here are the top 5 email marketing tools for WooCommerce:
Flodesk
Sendlane
Brevo
AWeber
Campaign Monitor
Email marketing tools for woocommerce
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform.
Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.
Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
Cons of using Flodesk
No SMS Notifications: Flodesk focuses solely on email marketing and does not offer SMS notification features.
Not for All Enterprises: Flodesk does not provide API or webhook support for enterprises that need to trigger automations based on their own business logic.
Pricing
Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.
Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.
Reviews
Flodesk reviews highlight the platform's simplicity, user empowerment, and aesthetic appeal, with a 4.3/5 rating from 80 reviews. Users appreciate the ease of creating beautiful emails and the intuitive interface that makes email marketing accessible to everyone.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. Sendlane
Sendlane is a marketing automation platform offering tools for email marketing, SMS marketing, customer reviews, and forms. It allows eCommerce businesses to manage and automate customer retention and engagement efforts through centralized customer data and multi-channel automation.
Pros of using Sendlane
Unified Platform: Sendlane offers a single platform for email, SMS, reviews, and forms, simplifying management with one login and one bill.
24/7 Support: Sendlane provides round-the-clock support with a combination of AI-powered assistance and live human experts.
Multi-Channel Automation: Sendlane supports automated workflows for email, SMS, forms, and reviews, helping streamline customer engagement.
Cons of using Sendlane
Complexity for Small Businesses: Sendlane's extensive features and multi-channel capabilities can be overwhelming for small businesses that need a straightforward, easy-to-use platform.
Higher Cost: The platform's pricing structure may be higher compared to other email marketing tools, which can be a drawback for businesses with limited budgets.
Pricing
Sendlane offers pricing based on the number of emails sent rather than the number of contacts. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $625 per month
10,000 Subscribers: $625 per month
Additional pricing packages include:
SMS credits starting at $0.009 per credit
250 credits: $6.25
500 credits: $11
1,000 credits: $21
2,500 credits: $50
5,000 credits: $90
10,000 credits: $175
Monthly SMS activation: $10
Reviews
Sendlane reviews show a high user rating of 4.7 out of 5 stars, with users praising its unified platform for email, SMS, reviews, and forms, as well as its transparent pricing and responsive support. However, some users find the platform's extensive features overwhelming and note its higher cost compared to other tools.
Sendlane has been a game-changer for our email marketing strategy. The automation features are top-notch and have saved us countless hours. - Christopher Y. (Rating: 5/5)
While Sendlane offers some useful features, the interface can be quite confusing and the customer support is not always responsive. - Alex P. (Rating: 2/5)
3. Brevo
Brevo offers tools for businesses to manage email, SMS, and WhatsApp marketing, automate tasks, and handle customer interactions through chat and messaging. The platform also includes AI features for content creation and campaign optimization, and integrates with over 150 digital tools.
Pros of using Brevo
All-in-one platform: Brevo combines email, SMS, WhatsApp marketing, and customer communication tools in one place.
AI-powered features: The platform includes AI for content creation, analysis, and optimization.
Integration capabilities: Brevo integrates with over 150 digital tools, including CRM, CMS, and ecommerce platforms.
Cons of using Brevo
Complexity for Small Businesses: Brevo's extensive features and multi-channel capabilities can be overwhelming for small businesses that need a straightforward, easy-to-use platform.
Higher Cost: The platform's pricing structure may be higher compared to other email marketing tools, which can be a drawback for businesses with limited budgets.
Pricing
Brevo offers flexible pricing plans to accommodate various business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $3.60 per month
10,000 Subscribers: $17 per month
Additional pricing packages include:
Marketing Platform:
Free: $0
Starter: From $25 per month
Business: From $65 per month
Enterprise: Custom pricing
Conversations Platform:
Free: $0
Pro: $15 per user per month
Sales Platform:
Free: $0
Pro: $12 per user per month
Messaging API:
Free: $0
Pay-as-you-go: Custom pricing for higher volumes
Customer Data Platform: Custom pricing
Reviews
Brevo reviews highlight its ease of use, affordability, and comprehensive feature set, with an overall rating of 4.5 out of 5 from 2,404 reviews. Users appreciate its all-in-one approach and automation features, though some find the platform's extensive capabilities overwhelming.
One of the best email marketing softwares with a seamless user experience and excellent customer support. - Tomáš N. (Rating: 4.5/5)
The platform has potential but is often slow and lacks some advanced features. - Sarah K. (Rating: 2.5/5)
4. AWeber
AWeber provides email marketing and automation services for businesses, offering tools for creating and sending emails, building landing pages, and managing subscriber lists. The platform also includes ecommerce features for selling products and services online, as well as support resources and migration services for new users.
Pros of using AWeber
Easy-to-use marketing solutions: AWeber offers straightforward tools for email marketing and automation.
Free migrations: Users can move their accounts at no cost with the help of AWeber's expert team.
24/7 customer support: Assistance is available via phone, live chat, or email at any time.
Cons of using AWeber
Strict Anti-Spam and Lead Import Policies: AWeber prohibits the use of purchased leads, co-registration services, or "safe lists." Only individuals who have directly requested information from the user can be emailed. This can be restrictive for users who have legally obtained lists or want to migrate from other platforms with existing contacts.
Immediate Account Termination for Violations: Violating AWeber's anti-spam policy results in immediate account termination without a refund. Service interruptions due to spamming are billed at $50 per hour until resolved. This strict enforcement can be a con for users who may inadvertently violate these terms.
Pricing
AWeber offers several pricing packages. Here are the pricing details for 2,000 and 10,000 subscribers:
Plus: $19.99/month (billed annually) for up to 500 subscribers
Lite: $12.49/month (billed annually) for up to 500 subscribers
Reviews
AWeber reviews show a 4.2/5 rating from 636 reviews, with users appreciating its intuitive tools and automation features, though some express dissatisfaction with its strict anti-spam policies and account termination rules.
Better alternative for Sendinblue + Best for B2B Emails. - Nikhil S. (Rating: 4.5/5)
The interface is outdated and lacks some advanced features. - Sarah T. (Rating: 2.5/5)
5. Campaign Monitor
Campaign Monitor is an email marketing platform that allows businesses to create, send, and manage email campaigns using a drag-and-drop builder and customizable templates. It also offers tools for automating email sequences, segmenting audiences, and analyzing campaign performance in real-time.
Pros of uising Campaign Monitor
Predictable pricing: Campaign Monitor offers predictable pricing with unlimited emails on certain plans.
Visual journey designer: The platform includes a visual journey designer for automating email journeys.
Drag-and-drop builder: Campaign Monitor provides a drag-and-drop email builder that requires no coding.
Cons of using Campaign Monitor
Lack of Transparency on Drawbacks: Campaign Monitor's promotional content does not mention any potential limitations or drawbacks of the platform. This lack of transparency can make it difficult for users to make fully informed decisions.
No Mention of User Experience Issues: The platform's homepage does not address any user experience issues, which could leave potential users unaware of any difficulties they might encounter while using the service.
Pricing
Campaign Monitor offers four main pricing plans:
Free
Lite
Essentials
Premier
Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $44 per month
10,000 Subscribers: $109 per month
Reviews
Campaign Monitor reviews are currently unavailable as no users have left feedback yet. Be the first to share your experience with Campaign Monitor.
Campaign Monitor makes it easy to send beautiful email newsletters, but the pricing can be a bit steep for small businesses. - Courtenay Farquharson (Rating: 3/5)
The user interface is intuitive and the templates are stunning, making it a great choice for professional email marketing. - Allison Wahl (Rating: 5/5)
What to consider when selecting an email marketing tool?
When selecting an email marketing tool for your WooCommerce store, consider these five crucial factors:
Integration with WooCommerce: Ensure the tool seamlessly integrates with WooCommerce to automate email campaigns based on customer behavior and purchase history.
Ease of Use: Look for a platform with an intuitive interface that allows you to create and send emails without needing technical skills.
Automation Capabilities: Choose a tool that offers robust automation features to save time and enhance customer engagement through personalized email sequences.
Design Flexibility: Opt for a platform that provides customizable templates and design options to maintain your brand's aesthetic and create visually appealing emails.
Analytics and Reporting: Select a tool that offers detailed analytics to track email performance, helping you refine your strategies and improve results.
Which one should you go with?
Each of these email marketing tools offers unique features that can benefit your WooCommerce store. However, if you're looking for a platform that combines simplicity, user empowerment, and aesthetic appeal, Flodesk stands out as a top choice.
With its intuitive interface and beautiful email designs, Flodesk makes it easy to engage your audience and grow your business. Try it for free and see how Flodesk can transform your email marketing efforts.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
