Top 5 Best Email Marketing Tools For Small Business

Finding the perfect email marketing tool can be tough for small businesses. With so many options, it's hard to know where to start.

We've made it easier by picking five great choices. These tools will help you connect with your customers and grow your business.

Reasons for Using an Email Marketing Tool

• Cost-Effective: Email marketing is one of the most affordable ways to reach a large audience, making it ideal for small businesses with limited budgets.
• Targeted Campaigns: Segment your audience to send personalized messages that resonate, increasing engagement and conversion rates.
• Analytics: Track open rates, click-through rates, and other metrics to measure the success of your campaigns and make data-driven decisions.
• Automation: Save time by automating repetitive tasks like welcome emails, follow-ups, and newsletters, allowing you to focus on other aspects of your business.
• Brand Awareness: Consistently communicate with your audience to build brand recognition and loyalty, keeping your business top-of-mind.

A Quick Look

Here are the top 5 email marketing tools for small businesses:

1. Flodesk
2. Mailjet
3. Omnisend
4. Constant Contact
5. Kit (Convertkit)

Email Marketing Tools For Small Business

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping them grow and monetize email lists effortlessly. With no need for coding or design skills, businesses can create, send, and automate emails that engage audiences and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform.

Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.

Learn more about Flodesk here.

Pros of Using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of Using Flodesk

• No SMS Notifications: Flodesk focuses solely on email marketing and does not offer SMS notifications, which can be a limitation for businesses looking to integrate multi-channel communication strategies.
• Not for All Enterprises: Flodesk does not provide API and web hooks for enterprises that might want to trigger automations from business logic, making it less suitable for larger businesses with complex needs.

Pricing

Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.

• Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
• Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.

Reviews

Flodesk reviews highlight its user-friendly interface, beautiful templates, and reliable performance. Users rave about how it simplifies business growth and consistently delivers an exceptional email marketing experience.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. Mailjet

Mailjet provides email marketing services and an email API for creating, sending, and optimizing email campaigns. The platform includes tools for real-time collaboration, segmentation, A/B testing, and tracking to enhance email marketing effectiveness.

Pros of Using Mailjet

• Collaboration Tools: Mailjet offers robust collaboration tools for team-based email creation.
• High Deliverability: The platform ensures high deliverability rates with expert-approved tools.
• Real-Time Analytics: Mailjet provides real-time analytics and reporting features.

Cons of Using Mailjet

• Limited Customization: While Mailjet offers a range of templates, the customization options can be somewhat restrictive compared to other platforms. This limitation may hinder businesses looking to create highly personalized and unique email designs.
• Complex Interface: Some users find Mailjet's interface to be less intuitive and more complex, especially for beginners. Navigating through the various features and settings can be challenging, potentially leading to a steeper learning curve.

Pricing

Mailjet offers straightforward pricing plans for different subscriber levels. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $17 per month (for 15,000 email sends)
• 10,000 Subscribers: $37 per month (for 50,000 email sends)

Reviews

Mailjet reviews highlight its powerful and cost-effective services, user-friendly interface, and responsive customer support. However, users have faced frustrations with navigation, feature accessibility, and limited customization options for templates.

Easy to use marketing platform for designing and marketing campaigns. - Muhammad H. (Rating: 5/5)

The interface is somewhat clunky and the customer support could be better. - Sarah K. (Rating: 2.5/5)

3. Omnisend

Omnisend provides marketing tools for ecommerce businesses, including email and SMS marketing, web push notifications, and product reviews. The platform supports automation, segmentation, and reporting to help businesses manage and optimize their marketing campaigns.

Pros of Using Omnisend

• Integrated Campaigns: Omnisend combines email and SMS marketing in one platform.
• Automation: The platform supports automated workflows for marketing campaigns.
• Segmentation: Omnisend allows for detailed audience segmentation to target specific groups.

Cons of Using Omnisend

• Limited Customization: While Omnisend offers a variety of templates, the customization options can be somewhat restrictive. This limitation may hinder businesses looking to create highly personalized and unique email designs.
• Complex Interface: Some users find Omnisend's interface to be less intuitive and more complex, especially for beginners. Navigating through the various features and settings can be challenging, potentially leading to a steeper learning curve.

Pricing

Omnisend offers straightforward pricing plans for different subscriber levels. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $30 per month
• 10,000 Subscribers: $166.67 per month

Reviews

Omnisend reviews highlight its ease of use, comprehensive features, and excellent customer support, but some users find the design too simple and the template options limited.

Great Deliverability and easy to use. The customer service is top-notch. - Beth G. (Rating: 4.5/5)

The interface is clunky and not very intuitive. It lacks some advanced features. - Alex P. (Rating: 2.5/5)

4. Constant Contact

Constant Contact provides digital marketing services that include email marketing, social media marketing, SMS marketing, ecommerce, and event marketing. Their tools allow users to create, send, and track email campaigns, manage social media posts, and build and grow email lists.

Pros of Using Constant Contact

• Wide Range of Tools: Offers email, social media, SMS, and ecommerce marketing tools.
• Automation Features: Provides AI and automation to simplify marketing tasks.
• Extensive Resources: Includes support and resources for marketers of all levels.

Cons of Using Constant Contact

Limited Customization: Constant Contact offers a range of templates, but the customization options can be somewhat restrictive. This limitation may hinder businesses looking to create highly personalized and unique email designs.

Complex Interface: Some users find Constant Contact's interface to be less intuitive and more complex, especially for beginners. Navigating through the various features and settings can be challenging, potentially leading to a steeper learning curve.

Pricing

Constant Contact offers pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $50 per month
• 10,000 Subscribers: $120 per month

Reviews

Constant Contact reviews highlight its ease of use, effective email marketing capabilities, and user-friendly interface, but users have expressed frustrations with customer support, the inability to make changes after sending emails, and subpar analytics.

Great, Easy-To-Use Platform. Our Business Loves Constant Contact. - Cameron L. (Rating: 4.0/5)

Constant Contact is what you need. However, it lacks some advanced features. - Cameron L. (Rating: 3.0/5)

5. Kit (Convertkit)

Kit (Convertkit) is an email-first operating system for creators. It provides tools for email marketing, landing pages, forms, and visual automations, and integrates with other popular apps. Kit also offers a free migration service for users with over 5,000 subscribers on paid plans.

Pros of Using Kit (Convertkit)

• Free migration service: Kit offers a free migration service for creators with over 5,000 subscribers on paid plans.
• No credit card required: The platform provides a free trial without requiring a credit card.
• Integration with popular apps: Kit integrates with apps like Patreon, Shopify, Mighty, and Zapier.

Cons of Using Kit (Convertkit)

• Limited Design Customization: Kit (Convertkit) offers fewer design customization options compared to other email marketing platforms. This limitation can be a drawback for creators looking to create highly personalized and visually unique email campaigns.
• Higher Pricing for Advanced Features: While Kit provides a range of features, accessing advanced functionalities can be costly. This higher pricing may not be suitable for creators with limited budgets, especially those just starting out.

Pricing

Kit (Convertkit) offers straightforward pricing plans for different subscriber levels. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $33 per month
• 10,000 Subscribers: $100 per month for the Creator Plan

Reviews

Kit (Convertkit) reviews highlight its user-friendly interface, responsive customer support, and powerful automation features. However, users have expressed frustrations with frequent glitches, a steep learning curve, and the platform's high cost as their email list grows.

ConvertKit is an excellent tool for creators, offering seamless integration and powerful automation features. - Alex M. (Rating: 4.5/5)

ConvertKit's interface is clunky and the customer support is lacking. - Jamie L. (Rating: 2.5/5)

What to Consider When Selecting an Email Marketing Tool?

When selecting an email marketing tool, small businesses should consider the following:

1. Ease of Use: Choose a platform with an intuitive interface that simplifies email creation and campaign management.
2. Automation: Look for tools that offer automation features to save time on repetitive tasks like welcome emails and follow-ups.
3. Cost: Ensure the pricing fits within your budget, considering both the initial cost and any potential hidden fees.
4. Analytics: Opt for a tool that provides detailed analytics to track the performance of your campaigns and make data-driven decisions.
5. Customer Support: Reliable customer support is crucial for resolving issues quickly and efficiently.

Which One Should You Go With?

Each of these email marketing tools offers unique features and benefits, making them all excellent choices for small businesses. However, if you're looking for a platform that combines ease of use with stunning design capabilities, Flodesk stands out as a top contender.

With its intuitive interface and beautiful templates, Flodesk makes it easy to create engaging emails that resonate with your audience. Ready to elevate your email marketing game? Sign up for free and see the difference Flodesk can make for your business.