Top 5 Best Email Marketing Tools For Shopify

Finding the perfect email marketing tool for your Shopify store can be a game-changer. With so many options, it can be tough to choose the right one.

Here are five great choices to help you boost your sales and engage your customers.

Reasons for Using an Email Marketing Tool

• Customer Engagement: Email marketing tools help Shopify stores keep customers engaged with personalized content, promotions, and updates.
• Sales Boost: Targeted email campaigns can drive more sales by reaching the right audience with the right message.
• Automation: Automate repetitive tasks like welcome emails, abandoned cart reminders, and follow-ups to save time and effort.
• Analytics: Gain insights into customer behavior and campaign performance to make data-driven decisions and optimize strategies.
• Brand Loyalty: Consistent communication through email helps build and maintain strong relationships with customers, fostering brand loyalty.

A Quick Look

Here are the top 5 email marketing tools for Shopify:

1. Flodesk
2. Klaviyo
3. EmailOctopus
4. Brevo
5. Mailjet

Email Marketing Tools For Shopify

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping them grow and monetize email lists effortlessly. With no need for coding or design skills, businesses can create, send, and automate emails that engage audiences and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform.

Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.

For more information, visit Flodesk.

Pros of Using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of Using Flodesk

• No SMS Notifications: Flodesk currently does not support SMS notifications, which can be a drawback for businesses looking to integrate text messaging into their marketing strategy.
• Not for All Enterprises: Flodesk does not offer API and web hooks for enterprises that might want to trigger automations from business logic, making it less suitable for larger businesses with complex needs.

Pricing

Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.

• Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
• Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.

Reviews

Flodesk reviews highlight its user-friendly interface, beautiful templates, and exceptional value for money. Users rave about its seamless integration with Shopify and top-notch automation systems, calling it the best email platform they've ever tried.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. Klaviyo

Klaviyo offers a CRM and marketing platform tailored for B2C businesses, integrating email and SMS marketing with analytics to enhance customer interactions. It provides tools for campaign creation, customer segmentation, and real-time personalization, aiming to streamline marketing efforts and improve decision-making.

Pros of Using Klaviyo

• Usable for both novices and experts: Klaviyo caters to users with varying levels of expertise.
• Helps understand data to drive better customer experiences: The platform provides tools to analyze and utilize customer data effectively.
• Unified customer profiles for comprehensive customer insights: Klaviyo consolidates customer information for a holistic view.

Cons of Using Klaviyo

• High Cost for Larger Lists: Klaviyo's pricing can become quite expensive as your email list grows, making it less suitable for businesses with large subscriber bases.
• Complexity for Beginners: While Klaviyo offers powerful features, its extensive options and settings can be overwhelming for beginners who may find the learning curve steep.

Pricing

Klaviyo offers pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $75 per month
• 10,000 Subscribers: $190 per month

Reviews

Klaviyo reviews reveal that users appreciate its powerful marketing automation and seamless Shopify integration, but some find it pricey and challenging to navigate for beginners. While the platform's detailed analytics and customer segmentation are praised, frustrations include poor customer support and an opaque pricing structure.

Klaviyo for Marketing is an excellent tool with seamless integration and powerful analytics. - Mark H. (Rating: 5.0/5)

Klaviyo has potential but the learning curve is steep and customer support could be better. - Steven A. (Rating: 3.0/5)

3. EmailOctopus

EmailOctopus offers tools for creating and sending customized emails using templates or a drag-and-drop editor. The platform supports segmentation and personalization based on data insights, and it provides automated email sequences to engage new subscribers.

Pros of Using EmailOctopus

• Customizable templates and drag-and-drop editor: EmailOctopus allows users to create emails using customizable templates and a drag-and-drop editor.
• List segmentation and personalization: The platform supports segmenting email lists and personalizing emails based on data insights.
• Automated workflows for onboarding new subscribers: EmailOctopus provides automated email sequences to engage new subscribers from the moment they join.

Cons of Using EmailOctopus

• Limited Advanced Features: While EmailOctopus offers essential email marketing tools, it lacks some advanced features found in other platforms, such as in-depth analytics and more sophisticated automation options.
• Basic Design Capabilities: The platform's design tools, while functional, may not be as robust or versatile as those offered by competitors, potentially limiting the creativity and customization of email campaigns.

Pricing

EmailOctopus offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $18 per month
• 10,000 Subscribers: $40 per month

Reviews

EmailOctopus reviews reveal that users appreciate its simplicity, ease of use, and effective email marketing features. However, some users have expressed frustrations with customer support, account verification processes, and limitations in automation and design features.

Octopus is Wonderful. Fast, efficient, and affordable to reach customers. - Ganesh P. (Rating: 4.1/5)

A tool made by a team of unsympathetic and unprofessional people. Not recommended for serious businesses. - Arihant U. (Rating: 2/5)

4. Brevo

Brevo provides tools for email marketing, SMS campaigns, and marketing automation. It also offers solutions for managing sales pipelines, unifying customer data, and delivering messages through APIs.

Pros of Using Brevo

• All-in-one platform: Brevo offers tools for managing customer relationships, marketing, and sales in one place.
• Multi-channel campaigns: The platform supports email, SMS, and WhatsApp campaigns.
• Marketing automation: Brevo provides automation features to streamline marketing efforts.

Cons of Using Brevo

• Complexity for Beginners: Brevo's extensive features and options can be overwhelming for new users, making it challenging to navigate and utilize the platform effectively without a steep learning curve.
• Limited Customization: While Brevo offers a range of tools, some users find the customization options for email templates and automation workflows to be less flexible compared to other platforms, potentially limiting creative control.

Pricing

Brevo offers flexible pricing plans to accommodate various business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $3.60 per month
• 10,000 Subscribers: $17 per month

Reviews

Brevo reviews highlight its ease of use, comprehensive features, and effective email marketing, but users have noted frustrations with limited customization options and a steep learning curve for beginners.

One of the best email marketing softwares with a seamless user experience and excellent customer support. - Tomáš N. (Rating: 4.5/5)

The platform has potential but is often slow and lacks some advanced features. - Sarah K. (Rating: 2.5/5)

5. Mailjet

Mailjet offers a platform for designing and sending email marketing campaigns, newsletters, and automated emails. It provides tools for email creation, collaboration, personalization, automation, and analytics, supporting seamless integration with third-party applications and ensuring high deliverability rates.

Pros of Using Mailjet

• Easy-to-use platform: Mailjet simplifies the process of designing and sending email marketing campaigns.
• Robust collaboration tools: The platform supports team-based email creation with effective collaboration features.
• Expert-approved deliverability tools: Mailjet provides tools to manage sending reputation and avoid spam folders.

Cons of Using Mailjet

• Limited Advanced Features: While Mailjet offers essential email marketing tools, it lacks some advanced features found in other platforms, such as more sophisticated automation options and in-depth analytics.
• Basic Design Capabilities: The platform's design tools, while functional, may not be as robust or versatile as those offered by competitors, potentially limiting the creativity and customization of email campaigns.

Pricing

Mailjet offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $17 per month (for 15,000 email sends)
• 10,000 Subscribers: $37 per month (for 50,000 email sends)

Reviews

Mailjet reviews reveal that users appreciate its cost-effectiveness, ease of use, and responsive customer support, but some find the navigation challenging and desire more detailed analytics and better template customization options.

Easy to use marketing platform for designing and marketing campaigns. - Muhammad H. (Rating: 5/5)

The interface is somewhat clunky and the customer support could be better. - Sarah K. (Rating: 2.5/5)

What to Consider When Selecting an Email Marketing Tool?

When selecting an email marketing tool for your Shopify store, consider these five crucial factors:

1. Integration with Shopify: Ensure the tool seamlessly integrates with Shopify for smooth data synchronization and automation.
2. Automation Capabilities: Look for robust automation features like abandoned cart emails, welcome sequences, and personalized recommendations.
3. Customization and Design: Choose a platform that offers customizable templates and an intuitive drag-and-drop editor to create visually appealing emails.
4. Analytics and Reporting: Opt for tools that provide detailed analytics and reporting to track campaign performance and customer behavior.
5. Scalability and Pricing: Consider the tool's pricing structure and scalability to ensure it fits your budget and can grow with your business.

Which One Should You Go With?

Each of these email marketing tools offers unique features and benefits, making them all excellent choices for your Shopify store. However, if you're looking for a user-friendly platform with stunning email designs and flat-rate pricing, Flodesk stands out as a top contender.

Ready to elevate your email marketing game? Sign up for free and experience the simplicity and power of Flodesk today.