Choosing the right email marketing tool for your Shopify store can make a big difference in your business. With so many options available, finding the perfect fit can be challenging.
We've compiled a list of five great choices to help you make an informed decision. These tools are designed to enhance your email marketing efforts and boost your sales.
Reasons for using an email marketing tool
Customer Engagement: Keep your customers engaged with personalized and timely emails, fostering stronger relationships and repeat business.
Sales Boost: Drive more sales by promoting products, special offers, and discounts directly to your customers' inboxes.
Automation: Save time with automated email campaigns that nurture leads and convert them into loyal customers.
Analytics: Gain insights into your email performance with detailed analytics, helping you refine your strategies for better results.
Brand Consistency: Maintain a consistent brand image with beautifully designed emails that reflect your store's aesthetic.
A quick look
Here are the top 5 email marketing tools for Shopify:
Flodesk
Klaviyo
EmailOctopus
Brevo
Mailjet
Email marketing tools for shopify
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Best of all, our simple and affordable pricing means you’ll only pay for what you need.
Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.
Pros of using Flodesk
Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
Cons of using Flodesk
No SMS Notifications: Flodesk focuses on email marketing and does not offer SMS notifications, which might be a limitation for businesses looking to integrate SMS into their marketing strategy.
Not for All Enterprises: Flodesk does not provide APIs or web hooks for enterprises that need to trigger automations from their own business logic, making it less suitable for complex enterprise needs.
Pricing
Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.
Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.
Reviews
Flodesk reviews highlight the platform's simplicity, user empowerment, and aesthetic appeal, with 77% of users giving it a 5-star rating. Users appreciate the intuitive design and powerful features that make email marketing effortless and visually stunning.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. Klaviyo
Klaviyo is a software platform that provides tools for businesses to manage customer relationships, marketing, and analytics. It allows businesses to collect customer data, send messages through email and SMS, automate workflows, and analyze communication effectiveness.
Pros of using Klaviyo
Built for B2C brands: Klaviyo is designed specifically for business-to-consumer brands, offering tailored features for this market.
Unified platform: Combines marketing, service, and analytics in one place, providing a comprehensive solution for customer engagement.
Extensive integrations: Offers over 350 app integrations, allowing businesses to connect various tools and data sources seamlessly.
Cons of using Klaviyo
Complexity for Beginners: While Klaviyo offers a robust set of features, its extensive capabilities can be overwhelming for beginners. The platform's complexity may require a steep learning curve, making it less accessible for those new to email marketing.
Cost: Klaviyo's pricing can be a concern for small businesses. As your email list grows, the cost of using Klaviyo can increase significantly, which might not be ideal for businesses with tight budgets.
Pricing
Klaviyo offers a range of pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $75 per month
10,000 Subscribers: $190 per month
Reviews
Klaviyo reviews show a high user rating of 4.6 out of 5 stars, with users praising its robust features and integrations, though some find it complex and costly for small businesses. The platform is appreciated for its unified data and AI capabilities, but its extensive features can be overwhelming for beginners.
Klaviyo for Marketing is an excellent tool with seamless integration and powerful analytics. - Mark H. (Rating: 5.0/5)
Klaviyo has potential but the learning curve is steep and customer support could be better. - Steven A. (Rating: 3.0/5)
3. EmailOctopus
EmailOctopus is a web-based application that allows users to create, send, and manage email marketing campaigns. It includes features for designing emails, segmenting audiences, automating email sequences, and analyzing campaign performance.
Pros of using EmailOctopus
Ease of use: EmailOctopus is designed to be user-friendly, allowing quick mastery of its features.
Affordability: The platform offers cost-effective pricing, making it accessible for businesses with tight budgets.
Automation: Users can create automated email sequences to engage subscribers from the moment they join the list.
Cons of using EmailOctopus
Limited Advanced Features: While EmailOctopus is user-friendly and affordable, it lacks some advanced features that more comprehensive platforms offer. This can be a drawback for businesses looking for more robust capabilities.
No Direct Comparisons on Homepage: The EmailOctopus homepage does not provide direct feature comparisons with other email marketing platforms, making it harder for users to evaluate its strengths and weaknesses against competitors.
Pricing
EmailOctopus offers straightforward pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $18 per month
10,000 Subscribers: $40 per month
Reviews
EmailOctopus reviews reveal a generally positive sentiment, with users appreciating its ease of use, affordability, and automation capabilities, though some note the lack of advanced features and direct comparisons with competitors.
Octopus is Wonderful. Fast, efficient, and affordable to reach customers. - Ganesh P. (Rating: 4.1/5)
A tool made by a team of unsympathetic and unprofessional people. Not recommended for serious businesses. - Arihant U. (Rating: 2/5)
4. Brevo
Brevo offers tools for email marketing, SMS and WhatsApp campaigns, marketing automation, sales pipeline management, customer data management, and messaging via API. The platform includes AI features for content creation and campaign optimization, and it integrates with over 150 digital tools.
Pros of using Brevo
All-in-one platform: Brevo combines email marketing, SMS, WhatsApp campaigns, and more in a single platform.
AI-powered features: Includes AI tools for content creation and campaign optimization.
Integration capabilities: Integrates with over 150 digital tools, enhancing functionality and connectivity.
Cons of using Brevo
Limited Advanced Features: While Brevo offers a comprehensive suite of tools, it may lack some advanced features that more specialized platforms provide. This can be a drawback for businesses seeking highly specific functionalities.
Complexity for Beginners: The extensive capabilities of Brevo can be overwhelming for new users. The platform's complexity may require a steep learning curve, making it less accessible for those new to email marketing.
Pricing
Brevo offers flexible pricing plans to accommodate various business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $3.60 per month
10,000 Subscribers: $17 per month
Reviews
Brevo reviews show a high user satisfaction with a 4.5/5 rating, praising its ease of use, affordability, and comprehensive features, though some users find it lacks advanced functionalities and can be complex for beginners.
One of the best email marketing softwares with a seamless user experience and excellent customer support. - Tomáš N. (Rating: 4.5/5)
The platform has potential but is often slow and lacks some advanced features. - Sarah K. (Rating: 2.5/5)
5. Mailjet
Mailjet is an email delivery and marketing platform that enables users to design, send, and track email campaigns, newsletters, and automated emails. The platform includes an email editor, template library, collaboration tools, and analytics, with features for personalizing emails, segmenting audiences, and automating email sequences.
Pros of uising Mailjet
Easy-to-use platform: Mailjet offers a drag-and-drop email editor and a large library of templates, making it accessible for users of all skill levels.
Real-time collaboration: Teams can work together on email campaigns, set permissions, and protect brand assets.
Advanced personalization: Features like dynamic sections, segmentation, and automation allow for targeted and personalized email campaigns.
Cons of using Mailjet
Lack of Negative Feedback Transparency: Mailjet's homepage does not provide any negative user feedback or reviews. This lack of transparency can make it difficult for potential users to get a balanced view of the platform's performance and limitations.
No Mention of Specific Drawbacks: The homepage focuses solely on promoting Mailjet's features and benefits, without addressing any potential drawbacks or limitations. This can leave users unaware of any issues they might encounter when using the platform.
Pricing
Mailjet offers a range of pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $17 per month (for 15,000 email sends)
10,000 Subscribers: $37 per month (for 50,000 email sends)
Mailjet's pricing packages include:
Free Plan: $0/month
Essential Plan: Starting at $17/month
Premium Plan: Starting at $27/month
Custom Plan: Upon request
Reviews
Mailjet reviews show a moderately positive sentiment with a 4 out of 5 stars rating from 168 reviews, highlighting its powerful email service, scalability, and multilingual support, though some users express frustration with deliverability and feature limitations.
Easy to use marketing platform for designing and marketing campaigns. - Muhammad H. (Rating: 5/5)
The interface is somewhat clunky and the customer support could be better. - Sarah K. (Rating: 2.5/5)
What to consider when selecting an email marketing tool?
When selecting an email marketing tool for your Shopify store, consider these five crucial factors:
Integration with Shopify: Ensure the tool seamlessly integrates with Shopify, allowing for easy synchronization of customer data and automated workflows.
Ease of Use: Choose a platform with an intuitive interface that simplifies the creation, sending, and automation of emails without requiring technical skills.
Customization Options: Look for tools that offer customizable templates and the ability to upload custom fonts, ensuring your emails reflect your brand's unique style.
Automation Capabilities: Opt for a tool that provides robust automation features, enabling you to set up email sequences that nurture leads and drive sales effortlessly.
Pricing Structure: Consider the pricing model, especially if you have a growing email list. Flat-rate pricing can offer significant savings and predictability in costs.
Which one should you go with?
Each of these email marketing tools offers unique features and benefits, making them all solid choices for your Shopify store. However, if you're looking for a platform that combines simplicity, user empowerment, and aesthetic appeal, Flodesk stands out as a top recommendation.
With its intuitive design and flat-rate pricing, Flodesk makes it easy for small businesses to create beautiful, effective email campaigns without breaking the bank. Try it for free and see how Flodesk can transform your email marketing efforts.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
