Top 5 Best Email Marketing Tools For Nonprofits

Finding the perfect email marketing tool can be a game-changer for nonprofits. With the right platform, you can reach more supporters and make a bigger impact.

Here are five great choices that can help your nonprofit thrive. These tools are designed to make your email campaigns easy and effective.

Reasons for Using an Email Marketing Tool

• Cost-Effective: Email marketing is a budget-friendly way to reach a large audience without the high costs associated with traditional marketing methods.
• Engagement: Personalized emails can foster stronger relationships with supporters, encouraging more engagement and participation in your cause.
• Analytics: Track open rates, click-through rates, and other metrics to measure the success of your campaigns and make data-driven decisions.
• Automation: Save time by automating routine tasks like welcome emails, donation receipts, and event reminders, allowing you to focus on your mission.
• Scalability: Easily scale your efforts to reach more people as your nonprofit grows, ensuring your message gets to the right audience.

A Quick Look

Here are the top 5 email marketing tools for nonprofits:

1. Flodesk
2. Drip
3. MailerLite
4. ActiveCampaign
5. SendGrid

Email Marketing Tools For Nonprofits

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping them grow and monetize email lists effortlessly. With no need for coding or design skills, businesses can create, send, and automate emails that engage audiences and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform.

Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.

Pros of Using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of Using Flodesk

• No SMS Notifications: Flodesk does not offer SMS notifications, which can be a drawback for businesses looking to integrate text messaging into their marketing strategy.
• Not for All Enterprises: Flodesk does not offer API and web hooks for enterprises that might want to trigger automations from business logic, limiting its suitability for larger organizations with complex needs.

Pricing

Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.

• Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
• Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.

Reviews

Flodesk reviews highlight the platform's exceptional user experience, with users praising its intuitive interface, beautiful templates, and seamless automation systems. Many users describe Flodesk as the best email platform they've ever tried, emphasizing its value for money and continuous evolution to meet their needs.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. Drip

Drip is a marketing automation platform that offers tools for email marketing, automation, segmentation, and customer insights. It helps businesses run email campaigns, automate marketing tasks, and gain insights into customer behavior.

Pros of Using Drip

• Supports complex automations: Drip allows for sophisticated email setups and workflows.
• Integration with over 100 tools: Drip syncs with various platforms, enhancing its functionality.
• High email deliverability rate: Drip ensures a 99% deliverability rate for emails.

Cons of Using Drip

• Steep Learning Curve: Drip's advanced features and complex automations can be overwhelming for beginners, requiring a significant time investment to master.
• Higher Cost for Larger Lists: As your subscriber list grows, Drip's pricing can become quite expensive, making it less cost-effective for nonprofits with large audiences.

Pricing

Drip offers straightforward pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $39 per month
• 10,000 Subscribers: $154 per month

Reviews

Drip reviews reveal that users appreciate its easy automations, customization options, and time-saving features. However, some find the pricing expensive and report issues with bugs and a steep learning curve.

Easy to use automation tool with a clean interface and helpful customer support. - Paritosh C. (Rating: 4.0/5)

The platform is powerful but can be overwhelming for beginners. - Sarah M. (Rating: 3.0/5)

3. MailerLite

MailerLite provides tools for email marketing, automation, website building, lead collection, and product selling. Users can design emails, automate targeted email campaigns, build websites and blogs, create landing pages, and manage e-commerce activities.

Pros of Using MailerLite

• Simple, beautiful UI: MailerLite offers a straightforward and visually appealing user interface.
• Attentive customer service: The platform provides responsive and helpful customer support.
• Dependability and ease-of-use: Users find MailerLite reliable and easy to navigate.

Cons of Using MailerLite

• Limited Advanced Features: While MailerLite offers a range of tools for email marketing, it lacks some advanced features that more experienced marketers might need. This can be a limitation for users looking for more sophisticated functionalities.
• Template Customization Constraints: Although MailerLite provides various templates, the customization options can be somewhat restrictive. Users seeking highly tailored designs may find the template flexibility insufficient for their needs.

Pricing

MailerLite offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $20 per month
• 10,000 Subscribers: $58.40 per month

Reviews

MailerLite reviews highlight the platform's ease of use, affordability, and excellent customer support, with users praising its intuitive interface and helpful features. However, some users have expressed frustration with occasional customer support issues, a steep learning curve, and platform stability during upgrades.

MailerLite is an important tool for my business. The features, performance, and ease of deployment are top-notch. - Jade C. J. (Rating: 4.6/5)

Great support, still lacking a few features. Easy to use, but needs more advanced options. - Valentín M. (Rating: 3/5)

4. ActiveCampaign

ActiveCampaign provides marketing automation, email marketing, CRM tools, and omnichannel marketing solutions. It enables businesses to automate customer experiences, manage audiences, and integrate with over 900 marketing tools.

Pros of Using ActiveCampaign

• AI-Powered Automations: Suggests, personalizes, and validates marketing campaigns.
• Omnichannel Marketing: Allows reaching audiences across email, SMS, and ads.
• Extensive Integrations: Connects with over 900 marketing tools.

Cons of Using ActiveCampaign

• Complexity for beginners: Marketing automation platforms like ActiveCampaign can be overwhelming for new users due to the wide range of features and capabilities. Beginners might find it challenging to navigate and utilize the platform effectively without prior experience or training.
• Cost for small businesses: While ActiveCampaign offers a free trial, the cost of the platform can be a significant investment for small businesses or startups. The pricing may be higher compared to other simpler email marketing tools, which could be a barrier for smaller companies with limited budgets.

Pricing

ActiveCampaign offers pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $31.20 per month
• 10,000 Subscribers: $149 per month

Reviews

ActiveCampaign reviews highlight its powerful automation capabilities, ease of use, and excellent customer support. However, users have noted frustrations with the steep learning curve, integration difficulties, and occasional slow customer support response times.

ActiveCampaign offers a user-friendly interface and powerful automation features that make it a top choice for marketers. - Khaled B. (Rating: 4.5/5)

While ActiveCampaign has robust features, the learning curve can be steep for new users. - Sarah M. (Rating: 3/5)

5. SendGrid

SendGrid offers an Email API for reliable email delivery at scale, featuring SMTP service, email validation, and dynamic templates. It also provides tools for creating email marketing campaigns, including automation, signup forms, and email design.

Pros of Using SendGrid

• Reliable email delivery at scale: SendGrid ensures consistent and dependable email delivery for high-volume senders.
• 99% deliverability rate: The platform maintains a high deliverability rate, ensuring emails reach their intended recipients.
• Personalized support from over 100 full-time email experts: Users have access to specialized support from a dedicated team of email professionals.

Cons of Using SendGrid

• Complex Setup Process: SendGrid's extensive features and capabilities can make the initial setup process quite complex. Users may find it challenging to configure and integrate the platform without technical expertise, leading to a steep learning curve.
• Limited Customer Support: While SendGrid offers personalized support, some users have reported that the response times can be slow, especially for those on lower-tier plans. This can be frustrating for users who need timely assistance to resolve issues.

Pricing

SendGrid offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $19.95 per month (50-100k emails a month)
• 10,000 Subscribers: $19.95 per month (50-100k emails a month)

Reviews

SendGrid reviews reveal that users appreciate its reliable email delivery, ease of integration, and excellent reporting features. However, some users have faced frustrations with customer support, the interface design, and setup difficulties.

Great way to send email from other platforms. The integration process is seamless and efficient. - Franco P. (Rating: 5/5)

The service is reliable but lacks some advanced features. Customer support could be more responsive. - Sarah L. (Rating: 3/5)

What to Consider When Selecting an Email Marketing Tool?

When selecting an email marketing tool, nonprofits should focus on the following key features:

1. Cost-Effectiveness: Choose a platform that offers affordable pricing plans, ideally with discounts for nonprofits.
2. Ease of Use: Opt for a user-friendly interface that allows team members to create and manage campaigns without extensive training.
3. Automation Capabilities: Look for tools that offer automation for tasks like welcome emails, donation receipts, and event reminders to save time and effort.
4. Analytics and Reporting: Ensure the platform provides robust analytics to track campaign performance and make data-driven decisions.
5. Support and Resources: Select a tool that offers excellent customer support and resources, such as tutorials and guides, to help maximize the platform's potential.

Which One Should You Go With?

Each of these email marketing tools offers unique features and benefits that can help your nonprofit thrive. However, if you're looking for a platform that combines ease of use, beautiful design, and powerful automation, Flodesk stands out as a top choice.

With its intuitive interface and flat-rate pricing, Flodesk makes it easy to create stunning emails that engage your audience. Sign up for free and see how Flodesk can elevate your email marketing efforts.