Top 5 Best Email Marketing Tools For Artists

Finding the perfect email marketing tool can be tough for artists. With so many options, it's hard to know where to start.

Here are five great choices to help you connect with your audience and showcase your work.

Reasons for Using an Email Marketing Tool

• Direct Communication: Email marketing allows artists to communicate directly with their audience, bypassing social media algorithms and ensuring their message reaches the intended recipients.
• Showcase Work: Artists can use email to showcase new pieces, upcoming exhibitions, or behind-the-scenes content, keeping their audience engaged and informed.
• Build Relationships: Regular emails help artists build and maintain relationships with their audience, fostering a loyal fan base and encouraging repeat engagement.
• Monetize Art: Email marketing tools often include features for selling art directly through emails, providing a seamless way to monetize their work.
• Track Performance: These tools offer analytics to track open rates, click-through rates, and other metrics, helping artists understand what resonates with their audience.

A Quick Look

Here are the top 5 email marketing tools for artists:

1. Flodesk
2. Mailjet
3. Campaign Monitor
4. Kit (Convertkit)
5. Mailmunch

Email Marketing Tools For Artists

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping them grow and monetize email lists effortlessly. With no need for coding or design skills, businesses can create, send, and automate emails that engage audiences and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, with transparent, affordable pricing, our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.

Pros of Using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of Using Flodesk

• No SMS Notifications: Flodesk focuses solely on email marketing and does not offer SMS notifications, which can be a limitation for businesses looking to integrate multi-channel communication strategies.
• Not for All Enterprises: Flodesk does not offer API and web hooks for enterprises that might want to trigger automations from business logic, making it less suitable for larger businesses with complex automation needs.

Pricing

Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.

• Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
• Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.

Reviews

Flodesk reviews highlight its user-friendly interface, beautiful templates, and exceptional value for money. Users rave about its seamless automation systems and excellent customer support, making it a top choice for email marketing.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. Mailjet

Mailjet provides a platform for designing and sending email marketing campaigns, newsletters, and automated emails. It includes an email editor, collaboration tools, personalization, segmentation, automation, A/B testing, contact management, deliverability tools, real-time analytics, and third-party integrations.

Pros of Using Mailjet

• Easy-to-use platform: Mailjet simplifies the process of designing and sending email marketing campaigns.
• Robust collaboration tools: It offers features that facilitate team-based email creation.
• Advanced personalization: Mailjet includes segmentation and automation for targeted communications.

Cons of Using Mailjet

• Limited Customization: Mailjet's email editor, while user-friendly, offers fewer customization options compared to some other platforms. This can be a drawback for users looking for highly tailored email designs.
• Complex Pricing Structure: Mailjet's pricing can be somewhat complex, with various tiers and add-ons that may confuse users trying to determine the best plan for their needs.

Pricing

Mailjet offers straightforward pricing plans for different subscriber levels. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $17 per month (for 15,000 email sends)
• 10,000 Subscribers: $37 per month (for 50,000 email sends)

Reviews

Mailjet reviews highlight its ease of use, cost-effectiveness, and responsive customer support, but some users find navigation challenging and note limitations in features and email blocking issues.

Easy to use marketing platform for designing and marketing campaigns. - Muhammad H. (Rating: 5/5)

The interface is somewhat clunky and the customer support could be better. - Sarah K. (Rating: 2.5/5)

3. Campaign Monitor

Campaign Monitor offers tools for email marketing such as template building, segmentation, personalization, automation, transactional emails, analytics, AI features, integrations, signup forms, SMS, and expert services. These tools help users create and manage email marketing campaigns efficiently.

Pros of Using Campaign Monitor

• Automation: Campaign Monitor offers automation features for email journeys and loyalty programs.
• Customization: The platform provides complete customization options for email templates.
• Real-time Results: Users can access real-time results and interactive dashboards for their email campaigns.

Cons of Using Campaign Monitor

• Limited Customization: While Campaign Monitor offers a range of templates and design options, some users find the customization capabilities to be less flexible compared to other platforms. This can be a drawback for those looking for highly tailored email designs.
• Pricing Structure: Campaign Monitor's pricing can be on the higher side, especially for small businesses or individuals with limited budgets. The cost can quickly add up as the number of subscribers increases, making it less accessible for some users.

Pricing

Campaign Monitor offers straightforward pricing plans for different subscriber levels. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $44 per month
• 10,000 Subscribers: $109 per month

Reviews

Campaign Monitor reviews highlight its robust automation features and user-friendly interface, but some users find the customization options limited and the pricing structure steep for small businesses.

Campaign Monitor makes it easy to send beautiful email newsletters, but the pricing can be a bit steep for small businesses. - Courtenay Farquharson (Rating: 3/5)

The user interface is intuitive and the templates are stunning, making it a great choice for professional email marketing. - Allison Wahl (Rating: 5/5)

4. Kit (Convertkit)

Kit (Convertkit) is an email-first operating system for creators, offering tools for email marketing, landing pages, forms, visual automations, and commerce. The platform helps users create and send emails, build sales pages, and sell products and services directly through email campaigns and landing pages.

Pros of Using Kit (Convertkit)

• Designed for creators: Kit is specifically built for creators who aim to build a valuable business.
• Free trial: The platform offers a free trial without requiring a credit card.
• Free migration service: Kit provides a free migration service for creators with over 5,000 subscribers.

Cons of Using Kit (Convertkit)

• Limited Design Customization: Kit (Convertkit) offers fewer design customization options compared to other email marketing platforms. This can be a drawback for users who want highly tailored and visually unique email designs.
• Higher Pricing for Advanced Features: The platform's pricing can be on the higher side, especially for small businesses or individual creators. The cost can quickly add up as the number of subscribers increases, making it less accessible for some users.

Pricing

Kit (Convertkit) offers straightforward pricing plans for different subscriber levels. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $33 per month
• 10,000 Subscribers: $100 per month for the Creator Plan

Reviews

Kit (Convertkit) reviews highlight its ease of use, flexible automation features, and responsive customer support, but users also report regular glitches, a steep learning curve for new users, and high costs as subscriber lists grow.

ConvertKit is an excellent tool for creators, offering seamless integration and powerful automation features. - Alex M. (Rating: 4.5/5)

ConvertKit's interface is clunky and the customer support is lacking. - Jamie L. (Rating: 2.5/5)

5. Mailmunch

Mailmunch provides tools for lead generation and email marketing. Their services include forms and popups to capture subscribers, customizable landing pages, personalized email campaigns, marketing automation, cart abandonment tools, interactive engagement tools like coupons and spinwheels, custom Shopify pages, and marketing analytics.

Pros of Using Mailmunch

• Lead Generation: Tools to capture more subscribers.
• Email Marketing: Personalized emails to increase conversions.
• Marketing Automation: Automated campaigns based on user behavior.

Cons of Using Mailmunch

• Limited Customization: Mailmunch's design options for forms and emails are somewhat limited compared to other platforms. This can be a drawback for users looking for highly tailored and visually unique designs.
• Complex Pricing Structure: Mailmunch's pricing can be somewhat complex, with various tiers and add-ons that may confuse users trying to determine the best plan for their needs.

Pricing

Mailmunch offers several pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $34.99 per month
• 10,000 Subscribers: $49.99 per month

Reviews

Mailmunch reviews highlight its ease of use, intuitive interface, and excellent customer support, but users also report limited design flexibility and occasional confusion regarding pricing plans.

Great Customer Service! Mailmunch has made it easy to purchase the program I needed and support to follow was amazing! It is so easy to use and I am not very tech savvy at all! - Tina M. (Rating: 4.5/5)

It's ok. Relatively easy to use if you don't have design experience. Customer support is pretty good. - Verified User in Retail (Rating: 3/5)

What to Consider When Selecting an Email Marketing Tool?

When selecting an email marketing tool, artists should consider the following:

1. Ease of Use: The platform should be intuitive and easy to navigate, allowing artists to focus on creativity rather than technical details.
2. Design Flexibility: Look for tools that offer customizable templates and design options to create visually appealing emails that reflect the artist's unique style.
3. Automation Features: Automation capabilities are essential for managing email campaigns efficiently, saving time, and ensuring consistent communication with the audience.
4. Analytics and Reporting: Robust analytics help track the performance of email campaigns, providing insights into what resonates with the audience and guiding future strategies.
5. Cost-Effectiveness: Choose a tool that offers good value for money, with pricing plans that fit the artist's budget and needs without compromising on essential features.

Which One Should You Go With?

Each of these email marketing tools offers unique features that can help artists connect with their audience and showcase their work effectively. While any of them would be a great choice, Flodesk stands out for its beautiful templates, ease of use, and flat-rate pricing.

Ready to elevate your email marketing game? Try Flodesk for free and see how it can transform your email campaigns.