Discovery Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Discovery that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective Discovery emails.

What should go into discovery emails?

A good Discovery email should be concise and engaging, highlighting the unique value proposition of your product or service. It should also include a clear call to action that encourages the recipient to learn more or take the next step.

• Subject Line: Capture attention with a compelling and relevant subject line. Examples: "Discover How We Can Transform Your Business" or "Unlock New Opportunities with [Your Product]."
• Introduction: Start with a personalized greeting and a brief introduction. Example: "Hi [Name], we noticed your interest in [related topic] and wanted to share something exciting."
• Value Proposition: Clearly state what makes your product or service unique and beneficial. Example: "Our innovative solution helps you save time and increase productivity by automating [specific task]."
• Call to Action: Encourage the recipient to take the next step with a clear and direct call to action. Example: "Click here to schedule a demo" or "Learn more about how we can help you."
• Closing: End with a friendly and professional closing. Example: "Looking forward to connecting with you, [Your Name]."

Let's jump into it and explore 10 email examples of good Discovery emails!

10 discovery email examples

1) Crystal Cruises

Crystal Cruises offers luxury cruise experiences with exceptional service and curated travel itineraries to destinations around the world. The "Asia is calling" email is a good Discovery email because it inspires recipients to explore new destinations with a visually appealing design, clear calls to action, and a layout that highlights the allure of cruising with Crystal Cruises.

2) Goody

Goody, a brand known for its curated product recommendations, excels in creating engaging Discovery emails like "A Scorpio’s most-wanted ✨." This email effectively captures attention with its zodiac-themed content, making it easy for recipients to discover new, personalized products that resonate with their interests.

3) United Sodas of America

United Sodas of America offers a refreshing alternative to traditional sodas with a variety of unique flavors and a sleek, modern design. The "12 reasons to say bye to boring soda" email is an excellent Discovery email because it effectively highlights the brand's innovative approach and visually appealing product lineup, making it easy for customers to explore and appreciate the benefits of switching to United Sodas of America.

4) TRUEWERK

TRUEWERK's Discovery email stands out with its clean, user-friendly design that makes it easy for recipients to navigate and understand the value of the product. The email's straightforward approach and visually appealing layout empower users to quickly grasp the benefits and take action, making it an effective tool for engagement.

5) Arkansas Tourism

Arkansas Tourism, the official tourism board for the state, effectively captures attention with their "👻 Uncover Arkansas Mysteries 👻" email. The use of playful emojis and an intriguing subject line sparks curiosity, while the clean design and clear calls to action empower users to explore the state's attractions effortlessly.

6) The Glenlivet

The Glenlivet, a renowned whisky brand, introduces its latest innovation, The Glenlivet 55 Year Old, through a visually appealing email that captures the essence of luxury and exclusivity. This Discovery email stands out with its straightforward message, empowering users to explore a premium product with a clean design and clear calls to action.

7) Altitude Sports

Altitude Sports is a brand that likely specializes in outdoor or sports apparel, as suggested by their email titled "Vallier—discover more." This Discovery email is effective because it uses a clean, visually appealing design and clear calls to action, making it easy for recipients to explore and engage with the brand's offerings.

8) Altitude Sports

Altitude Sports is a brand that likely specializes in outdoor or sports apparel, as suggested by their email titled "Vallier—discover more." This Discovery email stands out with its clean, visually appealing design and clear calls to action, making it easy for recipients to explore and engage with the brand's offerings.

9) Drift

Drift, a brand offering unique scents, captures attention with their "Take Our Scents For A Spin" email. The email's clean design, engaging subject line, and clear calls to action make it easy for recipients to explore and appreciate the brand's offerings.

10) Dime

Dime's "Anniversary Sale Wrapped 💫" email captures attention with its celebratory subject line and clean, modern design. The email's simplicity, clear branding, and straightforward calls to action make it an effective tool for engaging recipients and encouraging them to explore the brand's offerings.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Discovery emails that captivate your audience. Our intuitive design tools and beautiful templates empower you to craft emails that are both visually appealing and highly effective, ensuring your message stands out and engages recipients.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. Our platform empowers you to craft visually appealing emails that stand out and captivate your audience, ensuring your message is both effective and engaging.

In conclusion, using Flodesk can transform your email marketing efforts, making it easier than ever to connect with your audience. Sign up for Flodesk today and start creating stunning emails that drive results.