5 Great Real Estate Cold Email Templates To Copy & Paste

Cold emailing in real estate can feel like a shot in the dark, but it doesn't have to be. We're breaking down five essential cold email templates to help you connect with potential clients.

Referring to a template gives you a solid structure to build from. This way, you can spend less time staring at a blank page and more time adding the personal touches that get replies.

Tips for Writing Real Estate Cold Emails

• Get specific in your opening line. Instead of a generic greeting, mention their property or neighborhood. It shows you've done your homework and aren't just blasting a list. Something like, "I specialize in the [Neighborhood] area and saw your home..." works well.
• Focus on their potential gain, not your stats. Skip the long list of your achievements. Homeowners want to know what's in it for them. Talk about how you can help them achieve their goals, whether that's a fast sale or the best possible price.
• Offer something of value upfront. Give them a reason to reply beyond just considering your services. Offer a complimentary neighborhood sales report or a quick, no-strings-attached valuation of their property. It’s a simple gesture that builds trust.
• Keep your call-to-action low-pressure. A hard sell can be off-putting. Instead of asking for a 30-minute call, try something softer. An ask like, "Would you be open to seeing what similar homes in your area have sold for?" is much easier to say yes to.

Types of Real Estate Cold Email Templates We Will Cover

1. New Listing Announcement Email Template
2. Open House Invitation Email Template
3. Market Update Email Template
4. Client Testimonial Email Template
5. Property Valuation Offer Email Template

5 Real Estate Cold Email Templates

1) New Listing Announcement Email Template

<template>

Subject: Just Listed in [*Neighborhood*]: [*Property Address*]

Hi [*Prospect Name*],

I wanted to let you know about a new property that just came on the market at [*Property Address*]. Based on your interest in the [*Neighborhood*] area, I thought this home might be a great fit for you.

This is a [*Number of Bedrooms*]-bedroom, [*Number of Bathrooms*]-bathroom home with [*mention 1-2 key features, e.g., a newly renovated kitchen, a spacious backyard*]. It offers a fantastic opportunity to join this community.

You can view photos and find more details on the official listing here: [*Link to Listing*].

Would you be available for a private tour this week? Let me know what time works best for you.

Best,

[*Your Name*]

[*Your Title*]

[*Real Estate Agency*]

[*Your Phone Number*]

[*Your Website*]

</template>

2) Open House Invitation Email Template

<template>

Subject: You're Invited: Open House at [*Property Address*]

Hi [*Prospect Name*],

I'd like to invite you to an open house this [*Day of the week*], [*Date*], from [*Start Time*] to [*End Time*] at [*Property Address*] in the [*Neighborhood*] neighborhood.

This is a great chance to see the property in person and get a feel for the community. The home is a [*Number of Bedrooms*]-bedroom, [*Number of Bathrooms*]-bathroom property with [*mention 1-2 key features, e.g., a renovated kitchen, a large backyard*].

You can see more photos and details ahead of time on the listing page: [*Link to Listing*].

I hope to see you there.

Best,

[*Your Name*]

[*Your Title*]

[*Real Estate Agency*]

[*Your Phone Number*]

[*Your Website*]

</template>

3) Market Update Email Template

<template>

Subject: Your [*Neighborhood*] Real Estate Market Update

Hi [*Prospect Name*],

I'm sharing a quick update on the real estate market in [*Neighborhood*] for [*Time Period, e.g., the last 30 days*]. Staying informed can help you understand the potential value of your property.

Over the past [*Time Period*], [*Number of Homes Sold*] homes have sold in the area with an average sale price of [*Average Sale Price*]. Homes are currently on the market for an average of [*Average Days on Market*] days.

This data indicates [*briefly explain what the numbers mean, e.g., a steady demand for homes in the area*].

If you're curious about how these trends affect your home's value specifically, I can prepare a more detailed analysis for you. Would you be interested in seeing a custom report?

Best,

[*Your Name*]

[*Your Title*]

[*Real Estate Agency*]

[*Your Phone Number*]

[*Your Website*]

</template>

4) Client Testimonial Email Template

<template>

Subject: See what [*Client Name*] said about working with us

Hi [*Prospect Name*],

I wanted to share a recent experience from one of my clients, [*Client Name*], who was looking for support with their property in [*Neighborhood or City*].

"[*Insert client testimonial here. For example: 'Working with [Your Name] was a seamless process. They understood exactly what we were looking for and helped us navigate the market to find our perfect home. We couldn't be happier.'*]"

My goal is to provide this same level of service to every client. If you're thinking about buying or selling, I'd be happy to discuss how I can help you achieve your goals.

Are you available for a brief chat next week?

Best,

[*Your Name*]

[*Your Title*]

[*Real Estate Agency*]

[*Your Phone Number*]

[*Your Website*]

</template>

5) Property Valuation Offer Email Template

<template>

Subject: Your [*Neighborhood*] property value

Hi [*Prospect Name*],

I'm reaching out to offer a complimentary, no-obligation valuation for your property in the [*Neighborhood*] area.

Knowing your home's current market value is useful for future planning, even if you aren't thinking of selling right now. My report would look at recent comparable sales and current market dynamics to give you a clear picture of your property's worth.

Would you be interested in seeing a custom valuation?

Best,

[*Your Name*]

[*Your Title*]

[*Real Estate Agency*]

[*Your Phone Number*]

[*Your Website*]

</template>

What About Using Flodesk?

These templates are a solid foundation for making that initial connection with potential clients. Once you have an audience that has opted-in, Flodesk helps you nurture those relationships through consistent, professional email marketing.

Our platform gives you the tools to create and send beautiful market updates, newsletters, and invitations without any design or coding skills. Start growing your business with email by signing up at Flodesk.

Wrapping Up

These templates are your entry point for connecting with potential clients in real estate. Flodesk is the next step, helping you build on those initial conversations through thoughtful email design.

Design emails that match the quality of your services and keep your audience engaged. Begin building lasting client relationships today at Flodesk.