5 Great Discount Offer Email Templates To Copy & Paste

Sending a discount offer is one of the quickest ways to boost engagement and sales. We’re covering five key types of discount emails you can use.

Working from a template simplifies the process, giving you an effective design right away. This lets you concentrate on making your offer compelling instead of starting from scratch.

Tips for Writing Discount Offer Emails

• Put the offer in the subject line. This is your hook. Be direct and clear about the value you’re offering. Something like “Your 20% off is here” or “A little something for you” cuts through the noise and boosts open rates.
• Make it visually appealing. Don’t just say there’s a sale; show it. Use beautiful, on-brand imagery of your products. A great design makes the discount feel like a special gift, not just a clearance.
• Create a sense of urgency. Gently nudge subscribers to act by setting a deadline. A simple “Offer ends Friday” or “While supplies last” creates urgency without being aggressive.
• Design a clear call-to-action (CTA). The goal is to get a click. Your CTA button should be prominent, with straightforward text like “Claim Your Discount” or “Shop Now.” Leave no doubt about what to do next.

Types of Discount Offer Email Templates We Will Cover

1. Flash Sale Email Template
2. Seasonal Discount Email Template
3. Limited Time Offer Email Template
4. Loyalty Program Email Template
5. First Purchase Discount Email Template

5 Discount Offer Email Templates

1) Flash Sale Email Template

<template>

Subject: Flash Sale Alert: [*X*]% Off For [*Number*] Hours

Hi [*First Name*],

We’re holding a flash sale, and it starts now. For a very limited time, get [*X*]% off on [*specific products or your entire collection*].

This is a brief opportunity to get what you’ve been wanting at a lower price. The sale is only on for [*Number*] hours, so once it’s gone, it’s gone.

Use code [*DISCOUNT CODE*] at checkout.

Shop The Sale

This offer ends at [*Time*] on [*Date*].

Best,

[*Your Name*]

[*Your Company Name*]

</template>

2) Seasonal Discount Email Template

<template>

Subject: Get Ready for [*Season*]: [*X*]% Off Inside

Hi [*First Name*],

The new season is here, and we want you to celebrate it in style. To welcome [*Season*], we’re giving you [*X*]% off our [*seasonal collection or specific products*].

Find the perfect pieces to refresh your collection for the months ahead.

Use code [*DISCOUNT CODE*] at checkout to apply your discount.

Shop the Season

This offer is only here for the season, so be sure to use it before it’s gone.

Best,

[*Your Name*]

[*Your Company Name*]

</template>

3) Limited Time Offer Email Template

<template>

Subject: Don't Miss Out: [*X*]% Off For a Limited Time

Hi [*First Name*],

For a limited time, we're offering you [*X*]% off on [*specific products or your entire collection*].

This is a special offer that won't be around for long. It’s the perfect chance to get the [*product category*] you've had your eye on.

Use code [*DISCOUNT CODE*] at checkout to claim your discount.

Shop Now

This offer expires on [*Date*], so be sure to use it before then.

Best,

[*Your Name*]

[*Your Company Name*]

</template>

4) Loyalty Program Email Template

<template>

Subject: A Thank You For Being a Loyal Customer: [*X*]% Off

Hi [*First Name*],

As a thank you for being a part of our community, we’re giving you an exclusive discount. This is just for our loyal customers like you.

Enjoy [*X*]% off your next purchase of [*specific products or your entire collection*]. It’s our way of showing our appreciation.

Use code [*DISCOUNT CODE*] at checkout to redeem your reward.

Use Your Discount

This is a special offer just for our loyalty members.

Best,

[*Your Name*]

[*Your Company Name*]

</template>

5) First Purchase Discount Email Template

<template>

Subject: Welcome! Here’s [*X*]% Off Your First Order

Hi [*First Name*],

Welcome to the community. We’re happy you’re here. To get you started, we’re offering you [*X*]% off your first purchase.

This is the perfect opportunity to find something you’ll love. Explore our [*product collection or specific products*] and see what catches your eye.

Use code [*DISCOUNT CODE*] at checkout to claim your welcome discount.

Start Shopping

We hope you find something special.

Best,

[*Your Name*]

[*Your Company Name*]

</template>

What About Using Flodesk?

Now that you have these templates, you need a way to send them. Flodesk is an email marketing platform designed to help you create and automate emails that engage your audience.

You can implement these discount strategies and more with our intuitive builder. Get started with Flodesk to grow your business through email.

Wrapping Up

Discount emails are a direct way to drive sales, and these templates provide a solid foundation. The next step is sending emails that your customers will want to open.

Flodesk helps you design and send emails that reflect your brand's quality. Start building your campaigns and connect with your audience today.