Tips

Discount Emails: 10 Great Examples (& Other Tips)

Table of contents
Jump to:

In this article, you'll find 10 email examples for discounts that have been sent to customers by various companies. Reviewing these examples can help you create effective discount emails that resonate with your audience and drive engagement.

What should go into Discount emails?

A good Discount email grabs attention with a compelling subject line and offers a clear, irresistible deal. It should be visually appealing, easy to read, and include a strong call-to-action that encourages immediate engagement.

  • Compelling Subject Line: Use phrases like "Exclusive Offer Just for You!" or "Limited Time Discount Inside!" to entice the reader to open the email.
  • Clear and Irresistible Offer: Highlight the discount prominently, such as "Save 20% on Your Next Purchase" or "Get $10 Off Your Order Today."
  • Visually Appealing Design: Incorporate eye-catching graphics and a clean layout to make the email aesthetically pleasing and easy to navigate.
  • Strong Call-to-Action: Use action-oriented phrases like "Shop Now" or "Claim Your Discount" to prompt immediate action from the reader.
  • Personalization: Address the recipient by name and tailor the content to their preferences, such as "Hi [Name], enjoy a special discount on your favorite items!"
  • Sense of Urgency: Create a sense of urgency with phrases like "Hurry, Offer Ends Soon!" or "Limited Stock Available!" to encourage quick action.

Let's jump into it and explore 10 email examples of good Discount emails!

10 Discount Email Examples

1) Heretic Parfum

Heretic Parfum

Heretic Parfum's "FLASH SALE: The Weeping Bust" email is a prime example of an effective discount email. The subject line is direct and attention-grabbing, while the time-sensitive offer creates a sense of urgency, encouraging immediate action from recipients.

2) De La Calle

De La Calle

De La Calle's "Celebra el Día de los Muertos" email stands out with its vibrant design and culturally resonant theme, making it visually appealing and engaging. The email effectively highlights a special discount, encouraging recipients to celebrate the occasion with a purchase, which adds a personal touch and drives immediate action.

3) Shakti

Shakti

Shakti's "No Tricks, Just Treats" email is a masterclass in delivering discount offers to customers. The email's playful Halloween theme, combined with a clear and enticing discount message, captures attention and encourages immediate engagement, making it an effective tool for driving sales.

4) Outer

Outer

Outer’s email offering "30% Off Fire Pit Tables Ends Soon" stands out due to its clear and compelling discount message, which is prominently featured to grab attention. The urgency created by the phrase "Ends Soon" encourages immediate action, making it an effective tool for driving quick sales.

5) REN Skincare

REN Skincare

REN Skincare is a brand that offers high-quality skincare products, and their email promoting a 20% discount on the Radiance product line is a great example of effective marketing. The email excels by clearly highlighting the discount and focusing on a specific product line, making it immediately appealing and encouraging recipients to take advantage of the offer.

6) Days Brewing Co

Days Brewing Co

Days Brewing Co's email titled "Beer at lunch? No problem." captures attention with its playful subject line, making it immediately engaging. The email's clear discount offer and inviting tone encourage recipients to take advantage of the deal, making it a standout example of a well-crafted promotional message.

7) AWAY

AWAY

AWAY's email titled "Our best-selling suitcases are on sale" effectively captures attention with a clear and direct subject line, making it immediately obvious what the email is about. By highlighting a sale on popular products, the email appeals to customers looking for a good deal, driving engagement and potential sales.

8) StrangeLove

StrangeLove

StrangeLove's email titled "You must be very, very thirsty" captures attention with its playful and engaging subject line, making it immediately intriguing. The email's clear discount offer and visually appealing design make it a standout example, encouraging recipients to take advantage of the deal quickly.

9) Aura Bora

Aura Bora

Aura Bora's "welcome to Aura Bora land" email captivates with its whimsical design and playful font, creating an inviting atmosphere for new subscribers. The vibrant colors and engaging visuals make the email stand out, while the clear and friendly tone encourages recipients to explore more about the brand.

10) Peloton

Peloton

Peloton is a company that offers fitness products and services, including exercise equipment and online fitness classes. The email from Peloton is a great discount email because it offers a specific benefit through a partnership with the YMCA of Metro Chicago, making the offer clear and valuable, which effectively attracts attention and encourages engagement.

Why you should use Flodesk to help create your emails

With Flodesk, crafting stunning discount emails is a breeze. Its intuitive design tools and beautiful templates empower you to create visually appealing, high-converting emails effortlessly. Elevate your marketing game and drive sales with Flodesk's user-friendly platform.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

image-code-yes

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE
No items found.
Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE