Communicating with your digital marketing agency clients should be simple. We've gathered five key email templates you'll find yourself using over and over, from onboarding to offboarding.
Relying on a template gives you a proven framework, so you can focus on the message instead of the format every time you hit send.
Subject: Welcome to [Your Agency Name]! Here’s what to expect.
Hi [Client Name],
On behalf of the entire team, welcome to [Your Agency Name]. We are genuinely excited to begin our partnership and help you achieve [mention their primary business goal, e.g., grow your audience, increase online sales].
To get things started, your main point of contact will be [Your Name]. You can reach me directly at [Your Email] for any questions you have along the way. Our first priority is to get fully aligned with your vision and get our team access to what we need. Here’s a quick look at the next steps:
We believe in clear, consistent communication. You can expect a weekly update from us every [Day of the week, e.g., Friday] that details our progress, key metrics, and next steps. We’re looking forward to working with you.
Best,
[Your Name]
[Your Title]
[Your Agency Name]
Subject: Getting ready for launch: Here’s the plan for [Product Name]
Hi [Client Name],
The launch of [Product Name] is just around the corner, and we're ready to make it a success. We've finalized the strategy to introduce it to your audience and wanted to share the plan with you.
Our campaign will unfold in three phases. We'll begin on [Date] with a pre-launch series designed to build anticipation and capture early interest. On launch day, [Launch Date], we will execute the full announcement across email and social channels, with all ad campaigns going live simultaneously. In the days following the launch, our focus will shift to post-launch engagement, where we'll share testimonials and follow up with segments of your audience to maintain momentum.
We've compiled all the creative assets and a detailed content calendar for your review here: [Link to shared drive/document]. Please take a look and provide any feedback by [Date] to ensure we stay on schedule for a smooth launch.
We're looking forward to bringing [Product Name] to your audience.
Best,
[Your Name]
[Your Title]
[Your Agency Name]
Subject: You’re invited: [Event Name]
Hi [Client Name],
We’re hosting an event we think you’ll find valuable and would love for you to be there.
On [Date], we're holding [Event Name], a [describe the event, e.g., live webinar, exclusive workshop] focused on [Event Topic]. This is a great opportunity to [mention a key benefit, e.g., learn directly from industry experts, connect with other business owners] and get insights into strategies that are working right now.
Here are the details:
You can reserve your spot here: [Link to Registration Page]. Space is limited, so we recommend registering soon.
We hope to see you there.
Best,
[Your Name]
[Your Title]
[Your Agency Name]
Subject: Checking in on [Client’s Company Name]
Hi [Client Name],
I'm writing to check in, as we haven't heard from you in a little while. We want to make sure we're still on track to hit your goal of [mention their primary business goal].
If you've been busy, we completely understand. Is there anything we can do to help move things forward on our end? We're ready to jump back in whenever you are.
Let me know what a good next step looks like for you. If it's easier, feel free to book a quick 15-minute call with me here: [Link to your scheduling tool].
Looking forward to reconnecting,
[Your Name]
[Your Title]
[Your Agency Name]
Now that you have these five essential email templates for your digital marketing agency, the next step is sending them with a tool that makes the process effortless. Flodesk provides intuitive email marketing tools designed for small businesses, helping you grow and monetize your email list. You don't need any coding or design experience to create, send, and automate emails that connect with your audience and drive revenue.
Join a community of over 100,000 businesses that use Flodesk to send effective, well-designed emails. Our platform includes a straightforward email builder, powerful automations, and clean forms, giving you everything you need for your email marketing without the usual complexity. We help both beginners and experts send emails that convert, in a simple way.
With these templates, you have the framework for consistent client communication. Now you can focus on sending emails that reflect the quality of your agency's work.
Flodesk gives you the tools to design and automate your emails with ease. Get started and see how simple your email process can be.
