Email is a huge part of a digital marketing agency's playbook, whether you're reaching out to a new lead or sending a monthly report to a client. Having the right email for the right moment is key.
That's where having a set of go-to templates comes in handy. They take the guesswork out of what to say, so you can communicate clearly and get back to business.
<template>
Subject: Welcome to [*Your Agency Name*]! Here’s what to expect.
Hi [*First Name*],
Welcome, and thanks for joining our list. We’re glad you’re here. We started this to share what we’ve learned about growing businesses online—without the usual jargon.
Over the next few days, we’ll send you a few more emails to get you acquainted with our approach. We’ll cover things like [*Topic 1, e.g., how to audit your own SEO*], [*Topic 2, e.g., creating a content calendar that works*], and [*Topic 3, e.g., our favorite tools for social media*].
Our goal is to give you actionable insights you can use right away. Keep an eye on your inbox tomorrow for our first tip.
Best,
[*Your Name*]
[*Your Position*]
[*Your Agency Name*]
[*Your Website*]
</template>
<template>
Subject: It’s here: Introducing [*Product/Service Name*]
Hi [*First Name*],
The wait is over. We’re excited to introduce [*Product/Service Name*], our new solution designed to help you [*solve a specific problem or achieve a goal*].
We created [*Product/Service Name*] because we saw a need for a simpler way to [*describe the core function, e.g., manage ad spend across platforms*]. This tool helps you consolidate [*key elements, e.g., your reporting*] and focus on what matters: getting results.
It includes features like [*Feature 1*], [*Feature 2*], and [*Feature 3*] to help you [*key benefit, e.g., make smarter decisions, faster*].
Ready to see it in action? Click the link below to learn more and get started.
Learn More About [*Product/Service Name*]
Best,
[*Your Name*]
[*Your Position*]
[*Your Agency Name*]
[*Your Website*]
</template>
<template>
Subject: [*Your Newsletter Title*] | [*Month, Year*]
Hi [*First Name*],
Welcome to this month's edition of our newsletter. We’ve put together some of our latest insights and resources to help you with [*a specific goal, e.g., your content strategy*].
This month's highlight: [*Title of Main Article or Feature*]
[*A short paragraph summarizing your main piece of content. Focus on the core problem it solves or the key takeaway for the reader.*]
Quick Tip
[*Share one actionable tip that readers can implement quickly. For example, a simple SEO check or a social media post idea.*]
From the Team
[*A brief update from your agency. This could be a new case study, a new service, or a look behind the scenes.*]
If you have any questions about the topics covered, feel free to reply to this email. We’re here to help.
Best,
[*Your Name*]
[*Your Position*]
[*Your Agency Name*]
[*Your Website*]
</template>
<template>
Subject: You’re invited: [*Event Name*]
Hi [*First Name*],
We’re hosting an event, [*Event Name*], and we’d like you to be there. Join us on [*Date*] at [*Time*] for a session focused on [*main topic of the event, e.g., the future of email marketing*].
This session is designed to give you practical insights you can apply right away. We’ll cover [*specific, tangible takeaways, e.g., strategies for improving open rates and a look at new design trends*]. You’ll walk away with a clear understanding of how to [*achieve a specific outcome, e.g., apply these ideas to your own campaigns*].
Our speaker, [*Speaker Name*], will also hold a live Q&A to answer your questions directly.
Space is limited. Reserve your spot by clicking the link below.
We hope to see you there.
Best,
[*Your Name*]
[*Your Position*]
[*Your Agency Name*]
[*Your Website*]
</template>
<template>
Subject: Still interested in hearing from us?
Hi [*First Name*],
It’s been a while since you’ve opened one of our emails, and we wanted to check in. Our goal is to share useful insights about digital marketing, but only with people who find it valuable.
We’re cleaning up our mailing list to make sure we’re not adding to the noise. If you’d like to keep receiving our tips and updates, you don’t have to do anything. We’ll keep you on the list.
If you’d rather opt-out, just click the unsubscribe link below. No hard feelings.
Best,
[*Your Name*]
[*Your Position*]
[*Your Agency Name*]
[*Your Website*]
</template>
These templates give you the framework for what to say in key moments for your agency. Flodesk provides the tools to build, design, and send them without writing a single line of code.
Our platform is designed for creating and automating email campaigns just like the ones we've covered. You can start building your own high-converting emails by signing up on the Flodesk website.
Having the right email for each situation helps your agency communicate clearly and effectively. These templates provide a solid foundation for your most important client and lead interactions.
Flodesk gives you the tools to design and send these emails, ensuring your outreach is both professional and personal. Get started by creating your account on our website.
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