Conversion Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for conversion that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective conversion emails.

What should go into Conversion emails?

A good conversion email is concise and action-oriented, focusing on a clear call-to-action that drives the recipient to take the desired step. It should also be personalized and relevant, making the recipient feel valued and understood.

• Compelling Subject Line: Grab attention with a subject line that sparks curiosity or urgency. Examples include "Don't Miss Out on This Exclusive Offer" or "Last Chance to Save Big."
• Personalized Greeting: Address the recipient by name to create a personal connection. For instance, "Hi [Name], we have something special for you!"
• Clear Value Proposition: Clearly state what the recipient will gain. Use phrases like "Unlock exclusive benefits" or "Get 50% off your next purchase."
• Strong Call-to-Action: Use direct and actionable language such as "Shop Now," "Claim Your Discount," or "Sign Up Today."
• Visual Appeal: Incorporate eye-catching images and a clean layout to make the email aesthetically pleasing. Ensure the design aligns with your brand's style.
• Social Proof: Include testimonials or reviews to build trust. Phrases like "Join thousands of satisfied customers" can be effective.

Let's jump into it and explore 10 email examples of good conversion emails!

10 Conversion Email Examples

1) Qonversion

Qonversion provides tools for mobile app businesses to manage in-app subscriptions, analyze customer data, and optimize revenue. This email is effective for conversion because it highlights new features and integrations, uses a clear and benefit-driven subject line, and employs a visually appealing design that is both user-friendly and informative.

2) Help Scout

Help Scout's email is a great example of a conversion email because it focuses on simplicity and user empowerment. The clean design and clear call-to-action make it easy for recipients to engage, while the content is straightforward and relevant, ensuring that users feel valued and understood.

3) Ephemeral Tattoo

Ephemeral Tattoo's email showcases their unique, temporary tattoos designed to fade over time, making it perfect for those who want to experiment with body art without a long-term commitment. The email is effective for conversion because it combines a visually appealing design with a clear call-to-action, empowering users to explore and purchase with confidence.

4) NBS

NBS's email, titled "Digital Construction Conversations," stands out as a conversion email due to its user-friendly design and clear categorization of email campaign types. The tabbed navigation system and logical grouping of categories make it easy for users to find the specific email templates they need, enhancing the overall user experience and driving engagement.

5) Marriott

Marriott is a global hospitality company known for its extensive portfolio of hotels and resorts, offering a range of accommodations to suit various traveler needs. The email effectively captures user attention with a clean design and a clear call-to-action, encouraging recipients to share their experiences, which aligns with our values of simplicity, user empowerment, and aesthetic appeal.

6) Fiverr

Fiverr is a platform that connects freelancers with businesses needing various services, from graphic design to video production. This email is a good conversion tool because it highlights the benefits of mastering online video production, uses a clear and engaging call-to-action, and features a visually appealing design that aligns with our values of simplicity, user empowerment, and aesthetic appeal.

7) Flock

Flock offers a categorized collection of email templates designed to address various business needs, from customer engagement to promotional campaigns. This email is effective for conversion because it uses a clear call-to-action and a user-friendly tabbed interface, making it easy for recipients to find and utilize the templates that best suit their goals.

8) Protein

Protein is featured for its clean, conversion-focused email design that demonstrates best practices in user engagement. The email uses clear calls to action and a streamlined layout that guides the recipient toward a specific goal, such as making a purchase or signing up, while minimizing distractions and focusing attention on the primary action.

9) Dyspatch

Dyspatch's email, titled "Reminder: Increasing Conversions with Interactive Email and AMP Webinar is in One Hour," stands out for its clear and urgent call-to-action, making it highly effective for driving engagement. The design is clean and visually appealing, with a focus on simplicity and user empowerment, ensuring that recipients can quickly grasp the message and take action.

10) A Kids Book About

A Kids Book About's email, titled "This Way for Great BHM Conversations," effectively captures attention with its clean design and clear call-to-action, making it easy for recipients to engage. The email's focus on simplicity and user empowerment ensures that the message is both accessible and impactful, driving conversions through a straightforward and visually appealing approach.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning conversion emails that captivate your audience and drive action. Our intuitive platform empowers you to create personalized, visually appealing emails that align with your brand's style, ensuring a seamless and engaging user experience.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that convert.