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Conversion Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for conversion that have been successfully used by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own conversion emails.

What should go into Conversion emails?

A good Conversion email is concise and compelling, with a clear call-to-action that drives the recipient to take the desired step. It uniquely combines persuasive language with visually appealing design elements to capture attention and encourage engagement.

  • Attention-Grabbing Subject Line: Use phrases like "Don't Miss Out!" or "Exclusive Offer Just for You" to entice the reader to open the email.
  • Personalized Greeting: Start with the recipient's name, such as "Hi [Name]," to create a personal connection and make the email feel tailored.
  • Clear and Compelling Call-to-Action: Use direct language like "Shop Now," "Get Started," or "Claim Your Discount" to guide the reader towards the desired action.
  • Engaging Visuals: Incorporate high-quality images or graphics that align with your message and make the email visually appealing.
  • Benefit-Oriented Content: Highlight the advantages of taking action, using phrases like "Save 20% Today" or "Unlock Exclusive Features."
  • Social Proof: Include testimonials or reviews to build trust and credibility, such as "See why our customers love us!"

Let's jump into it and explore 10 email examples of good Conversion emails!

10 Conversion Email Examples

1) Qonversion

Qonversion

Qonversion is a company that provides updates and new integrations to improve customer lists and other functionalities. This email is a good conversion email because it offers valuable updates and new features that enhance the user experience, encouraging engagement and retention through a clear subject line and detailed content.

2) Help Scout

Help Scout

Help Scout is a company that provides customer support solutions. This email is a good conversion email because it engages the audience with real conversations from support professionals, building trust and credibility, which can lead to higher conversion rates as customers feel more connected and informed.

3) Ephemeral Tattoo

Ephemeral Tattoo

Ephemeral Tattoo's email, titled "Made to Fade at a Tattoo Convention," effectively captures attention with its unique offering of temporary tattoos that fade over time. This email is a good conversion tool because it highlights the novelty and benefits of the product, encouraging recipients to explore and try out the tattoos, thereby driving engagement and potential sales.

4) NBS

NBS

NBS's email titled "Digital Construction Conversations" effectively captures the audience's attention with its focus on industry-specific content, making it highly relevant to its target audience. This email stands out as a conversion tool because it encourages engagement through informative discussions and actionable insights, driving recipients to participate and explore further.

5) Marriott

Marriott

Marriott is a global hospitality company known for its extensive portfolio of hotels and related lodging facilities. The email in question is from Marriott, specifically reminding a guest to provide feedback about their recent stay at one of their properties, the Renaissance Schaumburg Convention Center Hotel.

The email was effective because it serves as a timely reminder for the guest to provide feedback, which is crucial for maintaining and improving service quality. The personalized subject line, "Reminder: SMILES DAVIS, tell us about your stay at the Renaissance Schaumburg Convention Center Hotel," directly addresses the recipient, making it more engaging and likely to prompt a response.

6) Fiverr

Fiverr

Fiverr's email, titled "Master online video production: Create, edit & post high-converting videos to grow your audience," is a strong conversion tool because it focuses on a specific, actionable topic that promises high-converting results. The clear and compelling subject line, combined with the promise of valuable skills in video production, makes it highly likely to engage recipients and drive them to take action.

7) Flock

Flock

Flock is a communication and collaboration platform. The email titled "Smiles Davis, you’re missing conversations" is an effective conversion email because it targets inactive users with a personalized reminder, encouraging them to re-engage with the platform and stay connected with ongoing conversations.

8) Protein

Protein

Protein's email about the podcast "In conversation with Cooper Turley at 3pm UTC Today" is a compelling example of a conversion email. It features a clear call-to-action to join the podcast at a specific time, and offers easy options for users to save and share the email on social media, thereby increasing engagement and reach.

9) Dyspatch

Dyspatch

Dyspatch's email reminder about the webinar "Increasing Conversions with Interactive Email and AMP" is a standout example of effective email design. The bold and clear title immediately captures attention, while the structured layout, including a prominent call-to-action and social sharing buttons, ensures the message is both engaging and easy to navigate.

10) A Kids Book About

A Kids Book About

A Kids Book About creates books designed to facilitate important conversations with children on various topics. The email titled "This way ➡ for great #BHM conversations" is a great conversion email because it promotes meaningful discussions around Black History Month with compelling content, clear calls to action, and visually appealing design elements that encourage recipients to engage and take desired actions.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning conversion emails that captivate your audience and drive action. Its intuitive drag-and-drop interface empowers you to design visually appealing emails without any coding skills, ensuring your message stands out and resonates with your recipients.

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE