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10 Conversion Email Examples Examples and Tips

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In this article, you'll find 10 email examples for conversion that have been successfully sent to customers by various companies. Seeing these examples can help you understand what works and inspire you to create your own effective emails.

What should go into conversion emails?

A good conversion email is concise and compelling, with a clear call-to-action that drives the recipient to take the desired step. It should be visually appealing, personalized, and offer value that resonates with the recipient's needs.

  • Engaging Subject Line: Capture attention with phrases like "Unlock Your Exclusive Offer" or "Don't Miss Out on This Deal."
  • Personalized Greeting: Use the recipient's name to create a connection, such as "Hi [Name], we've got something special for you!"
  • Clear Value Proposition: Highlight the benefits with statements like "Save 20% on your next purchase" or "Get free shipping on orders over $50."
  • Strong Call-to-Action: Use action-oriented language like "Shop Now," "Claim Your Discount," or "Sign Up Today."
  • Visual Appeal: Incorporate eye-catching images and a clean layout to make the email aesthetically pleasing and easy to read.
  • Social Proof: Include testimonials or reviews to build trust, such as "See why our customers love us!"

Let's jump into it!

1. Qonversion

Qonversion's email titled "February Qonversion Updates: Improved Customers List, New Integrations, and more" effectively highlights valuable updates and new features that enhance the user experience. The email's clear calls to action, such as saving the email and sharing it on social media, drive engagement and encourage conversions.

2. Help Scout

Help Scout's email titled "Conversation Corner: Real talk with Help Scout support pros" effectively engages recipients by addressing relevant topics and providing valuable insights from support professionals. The email's compelling subject line and well-crafted content encourage interaction, making it a strong example of a conversion-focused email.

3. Ephemeral Tattoo

Ephemeral Tattoo's email titled "Made-to-fade at a tattoo convention?! đź‘€" effectively captures attention with its intriguing subject line, sparking curiosity and encouraging recipients to open the email. The content is designed to engage and inform, making it a strong example of a conversion-focused email by leveraging interest and providing clear, compelling information about their unique, temporary tattoo offerings.

4. NBS

NBS's email titled "Digital Construction Conversations" effectively captures the attention of its audience by focusing on relevant industry topics and providing valuable insights. Its standout design and clear call-to-action make it a compelling example of a conversion-focused email, driving engagement and encouraging recipients to participate in the conversation.

5. Marriott

Marriott is a global hospitality company known for its extensive portfolio of hotels and related lodging facilities, providing high-quality service and accommodations to travelers worldwide. The email was effective because it was personalized, addressing the guest by name (Smiles Davis), and it had a clear call to action, asking for feedback about their recent stay, ensuring the recipient understood the purpose immediately.

6. Fiverr

Fiverr's email titled "Master online video production: Create, edit & post high-converting videos to grow your audience" is a prime example of a conversion-focused email. The clear subject line and professional presentation make it easy for recipients to understand the value proposition, while the call to action encourages engagement with the offered service.

7. Flock

Flock is a communication and collaboration platform designed to help teams work together more efficiently. The email effectively grabs the user's attention by addressing them directly and informing them that they are missing out on important conversations, creating a sense of urgency and encouraging re-engagement with the platform.

8. Protein

Protein's email titled "PODCAST: In conversation with Cooper Turley at 3pm UTC Today" effectively promotes an upcoming podcast by providing a clear call to action and engaging content. The email's design encourages interaction through social sharing options and a prompt to save the email, making it a strong example of a conversion-focused email.

9. Dyspatch

Dyspatch's email titled "Reminder: Increasing Conversions with Interactive Email and AMP webinar is in one hour! đź—“" effectively captures attention with its clear and urgent subject line. The email's clean layout, organized structure, and easy-to-read font make it visually appealing, while the prominent call-to-action ensures recipients know exactly what to do next, enhancing overall engagement.

10. A Kids Book About

"A Kids Book About" creates books aimed at facilitating important conversations with children. The email titled "This way ➡ for great #BHM conversations" effectively engages recipients by promoting meaningful discussions around Black History Month, using a clear and inviting subject line with an emoji to draw attention, making it a great conversion email.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning conversion emails that captivate your audience and drive action. Its intuitive interface empowers you to create visually appealing, personalized emails that resonate with your recipients, ensuring your message stands out and converts.

What is Flodesk

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE