Email is one of the most effective ways to connect with your catering clients, but figuring out what to say can sometimes feel like a chore.
That's why we're sharing five essential email templates every caterer can use to grow their business.
Referring to a template gives you a solid framework, so you can skip the guesswork and send beautiful emails that get results.
<template>
Subject: You're invited: [*Event Name*]
Hi [*First Name*],
We're hosting [*Event Name*], and we would love for you to be there.
Join us on [*Date*] at [*Time*] at [*Location*] for an exclusive opportunity to [*describe the event’s purpose, e.g., sample our new seasonal menu, tour our partner venue, meet our chefs*].
You'll experience a curated selection of [*mention specific food or activities, e.g., our latest culinary creations, signature cocktails, and live entertainment*]. It’s a great way to see our team in action and gather ideas for your next gathering.
Please RSVP by [*RSVP Date*] to reserve your spot, as space is limited.
[*Link to RSVP Page or Button*]
We hope to see you there.
All the best,
[*Your Name*]
[*Your Title*]
[*Your Catering Company*]
[*Your Website*]
</template>
<template>
Subject: Taste the Season: Our New [*Season*] Menu is Here
Hi [*First Name*],
The new season brings fresh flavors, and we’ve captured them in our brand-new [*Season*] menu.
We're featuring the best of what this time of year has to offer, with dishes like [*mention a specific dish, e.g., roasted butternut squash soup*] and [*mention another specific dish, e.g., herb-crusted prime rib*]. Every item is designed to bring a taste of [*Season*] to your table.
Whether you're planning a [*type of event, e.g., holiday party, corporate luncheon, or intimate dinner*], our new menu is designed to make your event memorable. Explore the full menu to find the perfect dishes for your upcoming gathering.
[*Link to Menu or Button*]
We look forward to helping you plan your next event.
Best,
[*Your Name*]
[*Your Title*]
[*Your Catering Company*]
[*Your Website*]
</template>
<template>
Subject: See what [*Customer Name*] had to say
Hi [*First Name*],
We wanted to share a recent note from [*Customer Name*] about their [*Event Type*].
"[*Insert customer testimonial here. Keep it concise and impactful. Focus on a specific highlight, like the food quality, service, or ease of planning.*]"
We were so happy to help [*Customer Name*] create a memorable event, and we're ready to do the same for you. Whether you're planning a [*mention event type, e.g., wedding reception*] or a [*mention another event type, e.g., corporate lunch*], our team is here to handle the details.
Ready to start planning? Let's talk about your vision.
[*Link to Contact Page or Button*]
Cheers,
[*Your Name*]
[*Your Title*]
[*Your Catering Company*]
[*Your Website*]
</template>
<template>
Subject: A special offer on your next event
Hi [*First Name*],
To help with your next gathering, we're extending a special offer: [*describe the offer, e.g., 10% off your next catering order, a complimentary dessert platter*].
Use this for your next [*type of event, e.g., office lunch, family celebration, or holiday party*]. This offer is valid for bookings made by [*Expiration Date*].
To claim it, simply click the link below to get started.
[*Link to Quote/Booking Page or Button*]
We look forward to working with you.
Sincerely,
[*Your Name*]
[*Your Title*]
[*Your Catering Company*]
[*Your Website*]
</template>
<template>
Subject: Introducing: [*New Service Name*]
Hi [*First Name*],
We have some exciting news. We’re now offering [*New Service Name*], a new way to [*describe the core benefit of the service, e.g., elevate your corporate events, simplify your party planning*].
This service was created to help you [*explain the problem it solves, e.g., host gatherings with less stress*]. It includes [*mention 1-2 key features, e.g., a dedicated event coordinator and custom menu planning*], so you can focus on your guests.
Explore the details and see how it works by clicking the link below.
[*Link to New Service Page or Button*]
We’re looking forward to helping you with your next event.
All the best,
[*Your Name*]
[*Your Title*]
[*Your Catering Company*]
[*Your Website*]
</template>
Now that you have five email templates for your catering business, Flodesk gives you a straightforward way to put them to work. We offer intuitive email marketing tools that help small businesses grow their email lists. Without needing any coding or design skills, you can create and send emails that engage your clients and build your brand.
Our platform is built to help you send emails that look good and get results. With a simple email builder, effective automations, and clean forms, Flodesk provides all the tools you need for your email marketing. We focus on giving you the power to connect with your audience, minus the complicated setup.
With these templates, you have a solid foundation for your catering email marketing. The next step is sending emails that look as good as your food tastes.
Flodesk gives you the tools to design and automate your messages with ease. Get started today and see how simple your email marketing can be.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
