Pitching your brand to the right people can open up incredible opportunities. But figuring out what to say, and how to say it, can be tough.
That's why we've put together five different brand pitch email templates. Referring to a template gives you a solid starting point, so you can focus on what makes your brand unique instead of staring at a blank page.
<template>
Subject: Introduction from [*Your Brand Name*]
Hi [*Recipient’s Name*],
I’ve been following your work on [*Platform/Project*] and wanted to reach out. I was particularly impressed with your recent post on [*Specific topic*]—it offered a really fresh perspective.
My name is [*Your Name*], and I’m the founder of [*Your Brand Name*]. We help [*Target audience*] achieve [*Key benefit*] by providing [*Briefly describe your product or service*]. Because of your focus on [*Their area of expertise*], I thought our work might resonate with you.
I just wanted to put our brand on your radar. If you’re interested, you can learn more about what we do here: [*Your Website Link*].
Thanks for your time.
Best,
[*Your Name*]
[*Your Title*]
[*Your Brand Name*]
</template>
<template>
Subject: Collaboration Idea: [*Your Brand Name*] x [*Recipient’s Brand/Name*]
Hi [*Recipient’s Name*],
I’ve been following your work for a while, and your recent [*Article/Project/Post*] on [*Topic*] was particularly insightful. I admire how you approach [*Their area of expertise*].
My name is [*Your Name*] from [*Your Brand Name*]. We focus on [*Your brand’s mission or specialty*]. Since our audiences share an interest in [*Shared interest*], I thought a collaboration could be a natural fit.
I have an idea for a [*Specific collaboration, e.g., joint webinar, co-created content, giveaway*] that I think both our communities would find valuable. The goal would be to [*Explain the benefit for the audience*].
If you’re open to it, I’d be happy to send over a brief outline with more details. Let me know what you think.
Best,
[*Your Name*]
[*Your Title*]
[*Your Brand Name*]
</template>
<template>
Subject: Introducing [*Product Name*] from [*Your Brand Name*]
Hi [*Recipient’s Name*],
I’m reaching out because I’ve been following your work on [*Their Platform*] and appreciate your insights on [*Relevant Topic*]. Given your expertise, I thought you’d be interested in a new product we’re launching.
On [*Launch Date*], we’re releasing [*Product Name*], a new [*Product Category*] designed to help [*Target Audience*] with [*Specific Problem It Solves*]. It addresses a common gap in the market by offering [*Unique Feature or Benefit*].
We believe this could be a great story for your audience. We’d be happy to provide you with early access, a press kit, or a product sample for you to review. You can see a preview here: [*Link to Launch Page or Press Kit*].
Let me know if you’re interested, and I can send more information your way.
Best,
[*Your Name*]
[*Your Title*]
[*Your Brand Name*]
</template>
<template>
Subject: Partnership Proposal: [*Your Brand Name*] + [*Recipient’s Brand/Name*]
Hi [*Recipient’s Name*],
I’m writing to you because I see a strong alignment between [*Your Brand Name*] and [*Recipient’s Brand/Name*]. Your commitment to [*Shared Value or Goal, e.g., empowering creators, simplifying workflows*] resonates with our own mission, and I believe we can achieve more together.
My name is [*Your Name*], and I’m with [*Your Brand Name*]. We provide [*Briefly describe your product/service*] for [*Target Audience*]. I envision a formal partnership where we could [*Describe the partnership concept, e.g., integrate our platforms, co-market to our respective audiences, create an exclusive resource hub*].
By combining your expertise in [*Their Area of Expertise*] with our [*Your Brand’s Strength*], we could create significant value for both of our communities and achieve [*Specific shared outcome*].
I have a more detailed proposal prepared that outlines the potential structure and mutual benefits. Would you be open to a brief call next week to discuss how we might work together?
Best,
[*Your Name*]
[*Your Title*]
[*Your Brand Name*]
</template>
<template>
Subject: Love your content on [*Platform*]!
Hi [*Influencer’s Name*],
I’m a huge fan of your work on [*Platform*]. Your recent post about [*Specific Post/Topic*] was fantastic—I especially appreciated how you [*Mention something specific you admire*].
My name is [*Your Name*], and I’m on the team at [*Your Brand Name*]. We make [*Briefly describe your product*] for people who care about [*Shared value, e.g., quality, design, sustainability*].
Because your audience trusts your taste, I thought our [*Product Name*] might be a great fit for your content. We’d love to send one over for you to try, no strings attached. We just want to get it in your hands.
If you’re interested, let me know the best address to ship it to.
Thanks for your time,
[*Your Name*]
[*Your Title*]
[*Your Brand Name*]
</template>
Once your pitches lead to new subscribers and followers, you'll need a way to keep them engaged. Flodesk gives you the tools to design and send emails that build on those initial connections.
Our platform lets you create forms and automate your email marketing, so you can grow your audience without the complexity. See how simple it can be with Flodesk.
Crafting the right pitch is the first step to building valuable connections. These templates give you a clear starting point for your outreach.
When you're ready to nurture those relationships, Flodesk provides the tools to design and send emails that continue the conversation. See how simple it can be and get started.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
